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To submit a White Paper, please email minonline.com editor Amy Novak at anovak@accessintel.com.
Whose Making Money Off Your Content?By Attributor Although people are consuming news at unprecedented levels--including through new means like websites, RSS readers, search engine aggregators, podcasts, and SMS headlines on mobile devices--news organizations currently face great financial pressure. The content they produce has the potential to reach ever greater audiences at ever lower costs, but the challenge of capturing the full value of stories produced in-house at great expense has never been more difficult.
The Performance Advertising ImperativeBy Fast
An Analysis of Aggressive Online Behavior Targeted Against Corporations, their Products, Services, and BrandsBy TNS Media Intelligence/Cymfony Outlook Strategies for Media Companies
No doubt about it: this is a very good time to sell an information company. A rising tide of private equity capital, a renewed appetite for acquisitions among strategic information companies, and favorable prospects for corporate profits and economic growth paint a pretty compelling picture. Smooth Sailing with Your Research ProviderBy Readex ResearchIf your market research projects are moving to external resources, you should be aware of 10 hazards Readex Research has identified that can render your survey useless. Avoiding these pitfalls will help make life easier for both you and your supplier. Download Spinning New Launches from an Existing BrandBy American Business MediaThe Brand Extension Committee of American Business Media commissioned this white paper to examine the different aspects of brand extension for business to business and trade publications. Findings indicate that everything from Web sites to trade shows to custom publishing to continuing education extensions all require the same level of investigation, preparation and understanding. Download Best Practices for E-NewslettersBy American Business MediaTo increase the success of all publishers, the Digital Media Council of American Business Media developed this white paper on e-mail newsletters in order to identify and to share the best practices of e-mail newsletter publishing. The paper covers all aspects of e-mail newsletter publishing: content development, circulation or audience development, advertising sales and distribution. Download Measuring Media Coverage EffectivelyBy VMSResearch conducted by PRtrak (now part of VMS) and other research firms suggest that a link does exist between outputs and outcomes that can be seen through proper measurement techniques. This white paper shows how to measure communications outputs conservatively and efficaciously, so that you have the best chance of seeing these exciting correlations. The report includes some of the most commonly used metrics for media coverage. Download |
 Communications Specialist,
National Network to End Domestic Violence Communications Director,
Massachusetts Institute of Technology Design Director,
Hanley Wood LLC
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