Webinar

On-Demand: Podcasting, How to Get Started on Publishing’s Hottest Platform

Thursday, December 01  |  1:30 – 3:00 PM ET

About the webinar

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The rise in podcast popularity has quickly grabbed the attention of advertisers and major magazine media brands that are investing in the medium, including Vogue, Slate, and Cosmopolitan. According to Pew, more than one in five U.S. adults listen to at least one podcast a month, a 100% + increase in listeners since 2013. The IAB held its second Podcast Upfront this year and major media companies including Time Inc., ESPN and NPR participated. So the message is clear: podcasting is on the rise. What isn’t clear, however, is how B2C and B2B publishers can achieve scale and make podcasting a profitable extension.

That’s where min’s December 1st webinar comes in. From 1:30-3pm, leading podcasters will share their experience and knowledge on building engaged audiences and integrating impactful advertising within their streams. Don’t miss out on the opportunity to tap into podcasting’s potential while it’s still an emerging platform.

What you'll learn

  • The factors in launching a podcast, from content to distribution and monetization
  • Understanding how engagement strategies differ from print to digital to video
  • Pricing and packaging different ad units
  • Dynamically inserted ads vs. integrated sponsorships—which is more effective?
  • Overcoming distribution and marketing challenges, such as scale and discoverability
  • Effectively cross-promoting and attracting new listeners on other platforms
  • Maximizing social for distribution and audience retention
  • Which metrics matter most to publishers and advertisers

Webinar Speakers

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Moderator

Steve Smith

Contributing Editor

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AARON TASK-1119

Aaron Task

Digital Editor

Fortune

Lauren Hansen Headshot

Lauren Hansen

Executive Editor of Multimedia

The Week

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Jason Hoch

Chief Content Officer

HowStuffWorks

Who Should Attend

  • Publishers
  • Editors
  • Marketers
  • Social media editors

Questions and Fees

The cost of this webinar is $299.

Purchasing this webinar comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the webinar.

To access this webinar, you'll need Real Player 10, Adobe Flash Player 9 or Windows Media Player installed on your computer. If you do not have access to these free programs, a phone for the audio and an Internet connection to view the slides will suffice.

For questions regarding this webinar, contact Zoe Silverman at zsilverman@accessintel.com. If you are having any technical difficulties or need assistance, please contact our Technical Support Center at 1-866-709-8255.

How Does the Webinar Work?

The live audio is delivered to your location over the telephone or your computer speakers. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. Or if you prefer, you may use a phone for the audio and an Internet connection to view the slide decks. No other downloads or special hardware required - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection), and
  • One (1) Internet connection to the seminar.

Register Now

Certificate

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