On-Demand: Proven Strategies for Increasing Native Advertising and Branded Content Revenue

Tuesday, October 11  |  1:30 – 3:00 PM ET

About the webinar

Native advertising is expected to drive 74% of all ad revenue by 2021 and publishers will serve as hubs for most of this content. That means publishers need to be prepared to deliver best-in-class native products, which includes sponsored and custom content, to generate big engagements and big returns. But there’s no one-size-fits-all strategy—your partners have unique goals that require unparalleled experience, creativity and custom solutions.

This webinar will give you the tools you need to develop a successful native advertising strategy and meet the demands of advertisers, this Fall and beyond. Because, native is the future of ad sales for magazine media.

What you'll learn

  • How to package and price native content
  • How to deliver custom solutions for your partner
  • How to clearly defining native, custom and sponsored content to your partners
  • 5 tips for better resource management
  • What content formats best resonate with readers/viewers, and on which platforms
  • What benchmarks advertisers expect
  • How to leverage social media to optimize a campaign
  • How to leverage programmatic ad tech to deliver scale

Webinar Speakers


Adam Ochman

VP, Content + Strategy

The Foundry @ Time Inc.

Jim L

Jim Lehnhoff

VP, Brand Strategy & Services

Slate Custom

KateAppleton_Headshot Cropped (1)

Kate Appleton

Branded Content Director

AFAR Media

Caysey Cropped

Caysey Welton

Group Editor


Who Should Attend

  • Account Executives
  • Advertising Directors
  • Agency Executives
  • Brand/Product Leaders
  • Business Developers
  • Digital Strategists
  • General Managers
  • Marketers
  • Media Buyers
  • Presidents
  • Publishers
  • Sales Executives
  • Vice Presidents
  • And more!

Questions and Fees

The cost of this webinar is $299.

Purchasing this webinar comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the webinar.

To access this webinar, you'll need Real Player 10, Adobe Flash Player 9 or Windows Media Player installed on your computer. If you do not have access to these free programs, a phone for the audio and an Internet connection to view the slides will suffice.

For questions regarding this webinar, contact Zoe Silverman at zsilverman@accessintel.com. If you are having any technical difficulties or need assistance, please contact our Technical Support Center at 1-866-709-8255.

How Does the Webinar Work?

The live audio is delivered to your location over the telephone or your computer speakers. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. Or if you prefer, you may use a phone for the audio and an Internet connection to view the slide decks. No other downloads or special hardware required - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection), and
  • One (1) Internet connection to the seminar.

Register Now


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