On-Demand: How to Create Killer Social Videos

Tuesday, November 15  |  1:30 – 3:00 PM ET

About the webinar








Video is no longer just an important part of the online experience; increasingly, video is the experience. Social video has exploded rapidly in recent years, and will continue to grow exponentially. In fact, video will account for 80 percent of global internet traffic by 2019, and nearly 1 million minutes of video will be shared every second, according to a report by Cisco.

Facebook is already generating 8 billion video views per day. More than 50 percent of people who visit Facebook in the U.S. every day watch at least one video. Meanwhile, Snapchat reportedly receives 6 billion daily video views—that’s three times what the figure was in May 2015, and Instagram hopes to achieve similar numbers with its new Stories feature. And then there’s the great-granddad of video distribution, YouTube, which has more than a billion users—almost one-third of all people on the internet—and every day people watch hundreds of millions of hours on YouTube and generate billions of views.

The question is not whether you should be producing social video; it’s how to keep up with the demand and find a way to monetize it.

That’s where min comes in. On Tuesday, November 15th from 1:30-3:30pm, join min editorial director Michele Shapiro and a panel of experts from top-tier magazine media brands for a webinar that will help you determine which types of video you should be focusing on to meet your needs (and those of potential advertisers) and which platforms are best to reach your target audience.

The webinar will benefit magazine publishers, marketers and editors alike.

What you'll learn

  • The role that video plays in creating a fool-proof distribution strategy (paid, owned and earned)
  • How to optimize videos for various channels in terms of length and topics
  • How to set goals and track the success of your videos using analytics
  • How to create shareable video
  • How to master the hugely popular “how-to” video
  • How to edit portions of one longer video for various channels
  • Why you shouldn’t overlook SEO when it comes to video

Webinar Speakers

Ray Schillinger

Raymond Schillinger

Managing Producer

Atlantic Studios


Simone Oliver

Digital Director



Joanna Saltz

Site Director



Michele Shapiro

Editorial Director


Who Should Attend

  • Content Strategists
  • Online Community Directors
  • Marketing Managers
  • CTOs
  • CIOs
  • Digital Media Managers
  • Marketing Directors
  • VPs of Marketing
  • Brand Managers
  • Audience Development Marketing
  • Editorial Directors
  • Online Editors
  • Publishers
  • Social Media Directors

Questions and Fees

The cost of this webinar is $299.

Purchasing this webinar comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the webinar.

To access this webinar, you'll need Real Player 10, Adobe Flash Player 9 or Windows Media Player installed on your computer. If you do not have access to these free programs, a phone for the audio and an Internet connection to view the slides will suffice.

For questions regarding this webinar, contact Zoe Silverman at zsilverman@accessintel.com. If you are having any technical difficulties or need assistance, please contact our Technical Support Center at 1-866-709-8255.

How Does the Webinar Work?

The live audio is delivered to your location over the telephone or your computer speakers. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. Or if you prefer, you may use a phone for the audio and an Internet connection to view the slide decks. No other downloads or special hardware required - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection), and
  • One (1) Internet connection to the seminar.

Register Now


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