On-Demand: How To Create Standout Digital Content

Thursday, April 13  |  1:30 – 3:00 PM ET

About the webinar


Your content has a lot of competition online. Consider that Facebook alone has approximately five billion pieces of content that are shared daily. So the question is: What are you doing to make yours stand out?

Not all content is created equally, and platforms matter. Topics, headlines, formats and many other factors determine whether your stories are sticky online and on mobile devices. While good writing is platform agnostic, writing for digital platforms does require a certain skillset—one that every talented editor can refine.

Join min and a panel of top digital editors as we explore the attributes you need to develop best-in-class digital content that excites, engages and grows your audience.

What you'll learn

  • How to identify and leverage the topics your audience wants
  • How to write headlines that readers have to click
  • How to maintain your editorial voice across platforms
  • Which formats perform best with specific demographics
  • How to leverage social media to promote and amplify your own content
  • How to leverage audience insights and the right KPIs to tweak your digital strategy
  • How to draw the line between highly engaging content and clickbait
  • What makes content go viral

Webinar Speakers


Kristen Maxwell-Cooper

Executive Editor

The Knot

Kate Spies

Kate Spies

VP, Editorial & Audience Development

Bauer Xcel

Breanne Heldman Digital Content Webinar

Breanne Heldman

Deputy News Director

Entertainment Weekly

Caysey Cropped

Caysey Welton

Group Editor


Who Should Attend

  • Editorial Directors
  • Social Media Managers and Directors
  • Custom and Branded Content Creators
  • Audience Engagement Managers and Directors
  • Community Editors
  • Editors
  • Content Strategists
  • Staff Writers
  • Reporters

Questions and Fees

The cost of this webinar is $299.

Purchasing this webinar comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the webinar.

To access this webinar, you'll need Real Player 10, Adobe Flash Player 9 or Windows Media Player installed on your computer. If you do not have access to these free programs, a phone for the audio and an Internet connection to view the slides will suffice.

For questions regarding this webinar, contact Zoe Silverman at zsilverman@accessintel.com. If you are having any technical difficulties or need assistance, please contact our Technical Support Center at 1-866-709-8255.

How Does the Webinar Work?

The live audio is delivered to your location over the telephone or your computer speakers. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. Or if you prefer, you may use a phone for the audio and an Internet connection to view the slide decks. No other downloads or special hardware required - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)
  • One (1) toll-free connection to the seminar (if you select the audio connection)
  • One (1) Internet connection to the seminar

Register Now


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