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Friends, Followers, Fans and Communities:

Crafting a Cohesive Strategy in the Age of Social Fragmentation of Magazines

December 18, 2013
1:30 - 3:00 p.m. ET

Register Now

About the Webinar:

The headline for social media in 2013 has been the explosion of new networks and new models, which are grabbing serious mindshare among magazine audiences. Even Pinterest and Instagram are mainstream now, but interest is being diverted to all manner of new players. Vine, reddit, SnapChat and more are fragmenting the channels publishers can use both to drive traffic and to engage their users. What's a publisher to do? When does covering all bump up against diluting the audience? As 2014 dawns, it's a good time to take a serious new look at what's working, and how leading media brands are adapting. What should a media company’s social strategy look like now? How much energy is focused where? How are social media managers creating a strategy that parses messaging across these channels? And where does it convert to commerce? Listen in as top publishers share how they're finding their own brand loyalists, and where they're looking for new ones. 
At the December min Webinar we ask the social media strategists at both publishers and agencies how they're managing the Great Social Fragmentation of 2013 and developing effective plans for 2014.

Attend this min Webinar and you'll learn

  • How to deploy resources against a fragmenting social space.
  • The implications for established giants like Facebook and Twitter.
  • The latest and most promising engagement technologies.
  • How to find your existing audience on social networks and discover new potential users—and customers.
  • How to differentiate among the social networks and their benefits.
  • How publishers are measuring social performance, and how those tools do and don’t map to new platforms.
  • How they are crafting direct partnerships with the social networks.
  • What advertising looks like on emerging networks and what opportunities that will create for your brand.
Join the panel on December 18 for this no-holds-barred webinar about the age of social fragmentation. Hear first-hand what these top media experts are struggling with and envisioning around the corner.


Davina Baum
Director of Digital Content
Elizabeth Brady
Social Media Editor
Us Weekly
Aaron Carrera
Social Media Manager
Grind Media

Stacy Morrison
Editor in Chief
BlogHer, Inc.
Nika Vagner
Social Media Editor
Entertainment Weekly

Who should attend

Content Developers and Sales Managers at Consumer & Business-to-Business Media Brands, including:

  • Mobile Content Strategists
  • Online Community Directors
  • Mobile Application Developers
  • Marketing Managers
  • CTOs
  • CIOs
  • Digital Media Managers
  • Marketing Directors
  • VPs of Marketing
  • Brand Managers
  • Audience Development Marketing
  • Editorial Directors
  • Online Editors
  • Publishers
  • Social Media Directors

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Adobe Flash or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection), and
  • One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

Can't Make the Date? Register Now and watch this webinar OnDemand With Your Whole Team!
Each registration comes with access to the archived version of the program, and the materials provided by the speakers.

View OnDemand

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What equipment do I need?

For the audio connection:

  • A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the roundtable, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
  • If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

  • PC: 166Mhz Pentium-based PC or better
  • Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported) 
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player. 
  • Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
  • Display set at 1024 x 768 
  • Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

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If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

For content questions regarding this webinar, contact Marly Zimmerman at

*min does not offer any refunds for the webinar.  All sales are final.

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