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British Sky Broadcasting (Sky) collaborated with Pluck to embed an array of innovative social media tools across its range of digital media properties for this autumn. It will host a user-generated 'citizen journalism' section in which people can share videos, photos and comments on breaking news events. Pluck profiling technology will also allow users to create and use individualized profiles across multiple Sky websites. This provides a growing audience with innovative ways to engage within their chosen online communities.
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