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Vidsense Get Einsteins’ Brains
Steve Smith

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The pay-per-click video ad network Vidsense hires creative consultants Brothers Einstein at the New EPA agency as their agency-of-record to handle the company's re-launch PR. The reinvented Vidsense model will direct clickers from the network of video clips it distributes to Web sites to the sponsor's own Web site. In this model, sponsors now get qualified leads brought closer to the point of conversion.

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