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24/7 Goes Psycho…Graphic

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Claiming to be the first ad network to deeply psychographic targeting, 24/7 Real Media partners with to target consumers by personality traits. A “Mindset Buy” can target personality: creativity, assertiveness, self-esteem, and 17 other qualities. Mindset Media studies the online habits of users to determine how different personality attributes map against different sites and against different products.


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