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24/7 Partners with B2B Publishers for New Ad Network

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BBN, a b2b ad network that claims extensive reach, is set to launch from 24/7 Realm Media. Claiming to be “the most highly concentrated and far-reaching collection of B2B targets ever created” the network launches with partners Reed Business Information, Nielsen Business Media, Cygnus Business Media and McGraw-Hill with the intention of inviting more content partners later this year. The network will comprise over 200 content properties in dozens of industries. BBN claims it will reach almost 10 million monthly uniques but be able to drill into verticals of business decision makers. Derek Reisfield, MarketWatch co-founder, will be Chairman of the new venture.

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