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Turn Launches Smart Network

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Boasting a myriad of targeting methods for advertisers in a single one-stop network shop, Turn Smart Network (www.turn.com) launches formally after a lengthy test. It focuses on major media like partners CBS, Fox and Hachette Filipacchi and big brands. The networks allows media planners to pick from or combine contextual, behavioral, or audience targeting, and to buy on a CPM, CPC or CPA basis for a single campaign across 3,000 sites. Publishers can choose from 65 ad criteria, including ad types and advertisers. Turn is founded by AltaVista Co-founder Jim Barnett.

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