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Ripple6 Launches Social Media Analytics for Publishers and Marketers

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Ripple6, a young company which manages MomJunction, a social networking site, has announced the creation of its white label social media platform, emphasizing its Ripple analytics technology. Ripple6 claims that the system allows publishers to integrate social media, content publishing, ad serving and social marketing with embedded word-of-mouth analytics tools.

The platform provides publishers with tools to measure the flow of content and messages across their online communities and lets consumers create and move their own messages from group to group. The analytics help marketers and publishers understand the social media components of their site, including keyword content, reach and flow. These measurements illustrate what exactly is being published and discussed, how many people are engaged in each discussion, and how and where messages travel through social networks.

Ripple6 is currently working with Proctor and Gamble to integrate the platform into a web site for Guiding Light, the long-running soap opera.


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