Two Magazine P.R. Pros Write Be Your Own Best Publicist

02/28/2011

Jessica Kleiman is Hearst Magazines vp/public relations, meaning that she will be very busy in 2011 with Hearst’s forthcoming acquisition/leasing of Lagardère Active SCA’s U.S. properties (Hachette’s Elle, Woman’s Day, etc.). Meryl Weinsaft Cooper is managing director of DeVries Public Relations’ home & lifestyle unit after representing Elle Decor and Working Mother. That they know the right stuff is demonstrated in their recently released Be Your Own Best Publicist (Career Press), which is an informative and fun guide for anyone wanting to get ahead in this competitive world. The book’s eclectic group of sources run the gamut from Shakespeare and Ben Franklin to Lady Gaga and Britney Spears (with ex-HM president Cathie Black sprinkled in), and they make it a quick page-turner.

No quotes from Helen Gurley Brown or Kate White, but the influence of the Cosmopolitan editors past and present is shown in this “guiding PR principle”: Be fearless: If you never ask, you will never know. Change the phrase to Be fun, fearless female, and it is vintage Cosmo. Pretty good for Kleiman, with her and Cosmo being part of the Hearst family.

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