One Day of Online Sales Training To Boost Your Media Brand’s Digital Revenues

>> Designed for Magazine Publishers and Sales and Marketing Management

Presented by min and internet strategy guru and sales trainer Daniel Ambrose.

Build a profitable Internet publishing operation and accelerate your revenue with the Internet Advertising Sales Workshop, a fast paced class in all you need to know to sell more Internet advertising and grow your media business faster. Back by popular demand, this one-day workshop is a hands-on, high impact class for you and your team who need to know the latest and smartest strategies for selling online and hybrid programs to increasingly finicky clients.

Magazines have built profitable Internet business models and you can too. Starting with the fundamental economics of the Internet, and building the product knowledge so you can go toe-to-toe with any Internet advertising executive, you’ll come away from this class ready to make a state of the art proposal to a major Internet advertiser. And you’ll easily see how to bring your existing skills in print sales to bear and the new skills learned from this class on selling successfully in the fast growing Internet advertising market.

What we’ll cover:

• Internet media business model: how do you make money and how much can you make?
• Strategies that are working for publishers.
• Product knowledge and terminology.
• Important Internet advertising infrastructure.
• Not just banners and buttons, but webinars, integrated sponsorships, newsletters, videos, white papers, rich media, and more.
• Selling your social media assets.
• Internet audience research and how it is used.
• What media buyers want to know from you.
• Proven tactics and strategies for selling Internet advertising.
• Advertising programs that are working for your peers.
• How to configure your proposal.
• How to handle objections.
• How to discuss click-through rates and handle click-through rate objections.
• How display advertising fits in the world of search advertising, affiliate marketing, pay-per-click advertising and the rest of the fast changing world of Internet advertising.
• Your questions.

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About the Trainer Daniel Ambrose

Daniel Ambrose is a veteran magazine publishing executive who is now Managing Director of ambro.com, corp., which he launched in 1994. Before establishing the company Ambrose was Vice President and Publisher of Child Magazine at the New York Times Company. Ambrose led Child to be named in Adweek's "10 Hottest Magazines," two consecutive years. He also spearheaded an initiative to make Child the first major consumer magazine to selectively deliver individually-customized editorial content.

Previous to working for Child Ambrose was Advertising Sales Director of Cahners Consumer Magazines (and TV) Division where he managed ad sales in Healthy Kids magazines, and American Baby Sampling and Couponing programs.  At Cahners Ambrose helped launch the Healthy Kids TV Show, which sold-out before the launch and was profitable from the first year in production. He also conceived and sold American Baby's Discovering the First Year of Life, a one-hour cable special.

From 1983 until 1987 Ambrose served in several executive management positions at Hearst Magazines Division, first at House Beautiful, and finally as Director of Corporate Advertising. As director he lead marketing, sales and administrative management to multi-magazine advertising packages for Hearst's largest and most important clients, running approximately 3,500 advertising pages annually. Ambrose was also responsible for the creation of the first "Electronic Rate Card," on computer disk, which was used by advertising media planners to instantly price Hearst Magazine packages.

Ambrose joined Hearst from Ziff Davis where he was Advertising Director of Backpacker, and SkiXC magazines and where he was trained in the classic Ziff Davis structured selling method.

Ambrose began his media career at The Washington Monthly a small but influential public affairs magazine. He served as Advertising Manager and Advertising Director of American Film magazine at The American Film Institute for four years where he quadrupled advertising pages and increased revenue 10 times.

Who is this course for?

This is a strategy and tactics session for Publishers, Marketing Directors and Sales Managers of print and or new media properties, who need to increase their knowledge of digital media sales and accelerate their online media revenues. Every minute of the all-day seminar will be packed with need-to-know information.

Your take-aways:

A complete course notebook with PowerPoint slides, glossary, and examples; and your questions answered. Includes breakfast and lunch.

Questions?

If you gave questions about the program, please contact marketing coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610. The workshop will be held in the min Editorial headquarters, 110 William Street, 11th Floor, New York, NY 10038.

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