Reserve you spot today. Space is limited to 25 attendees. Register Now!

Breakfast and Lunch served.

Tuesday, March 16, 2010
8:45a.m. – 4:30p.m. @ min Headquarters, NYC

• What we'll cover
• About the trainer
• What Previous Attendees Have Said About the Workshop
• Questions / Location 

Featuring Daniel Ambrose and special guest panel from the advertising community.


Join min and trainer Daniel Ambrose for this must-attend, information packed and interactive workshop on March 16 that will equip you and your team with the ideas and tactics to close more business, strengthen your relationship with advertisers, and build new sales revenue streams. This workshop is designed for media executives at consumer and business to business media companies who are involved in sales or sales management.

• Are you losing potential sales because the customer wants something new and you can't deliver it?
• What are the hot buttons advertisers want to hit this year and next?
• Do your advertisers frequently ask for proposals that include "out-of-the-box" and exclusive ideas?
• Are your competitors winning business with new initiatives that you feel you can't match?
• How can you launch profitable new eMedia applications without risking losing big money?
• Are your sales people uncomfortable with selling new media they don't understand?
• What are the five things you or your sales people need to know to be successful in eMedia sales?
• What do you need to know now, and what do you need to know next?

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eMedia Sales for Magazine Brands will teach you how to make more and bigger emedia sales with apps, eBooks, games, mobile, video, webinars, widgets, even Twitter. We know, advertisers are excited about what is new. You'll learn how to leverage the latest technologies to make more and bigger sales. If you are not sure where to start, start with our workshop where you'll learn best practices, and "work arounds" you can use to help launch new ideas without building a big new infrastructure. We'll help you understand the technical platforms you need for each, and how to think about getting your content and advertising into the new hot spot your advertisers crave. This full-day workshop is designed to help you prioritize, plan, and execute the strategies that will keep you ahead of your competition, and in the budgets of your customers.

Space is Limited! Register For This Workshop Now.

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The day-long workshop will cover these critical sales areas:

Making Change and Diversity Work for You
The new media diversity is about gaining strength from delivering content (and advertising) the many ways your customers want it. You need to be comfortable with the new world of 100 channels -- for your content. One hundred channels may be a rhetorical over-statement, but there are already more than 10 ways to deliver magazine like content and advertising to your market: print, cable TV, internet delivered video, Internet web pages, Digitally delivered 'magazines,' apps for mobile delivery; Kindle, iPad, Sony Reader, Internet delivered Seminars, and widgets for social media. The future promises more alternatives and faster change.

Do your customers and advertisers want small-screen or big-screen? Short and-quick or in-depth? Learn how to form a plan and sign advertisers to support each new delivery format. Yes, we'll talk about new Internet Ad units, but farther than that to help you structure your deals to grab more budget.

The Hot Spots Now: mobile and eBooks, details of your next steps
What to do next? Should you do a Kindle version or a iPhone app? Hear how to prioritize the many choices of what to do next. Learn how to get it done without a big IT staff to help you. And discover how to talk with advertisers to learn more about what they want to support, where your opportunities are, and how to move forward. We'll discuss rules of thumb for metrics to help you estimate your property's potential based on comparable - per-capita - success of other media.

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Package What You Don't Have (Yet) For Sale Profitably.
How to sell ads on something you haven't started: There is always something new around the corner. During this workshop you'll discover how your business can learn with the support of your advertisers. When we are done you'll know how to sell a commitment to a new content delivery platform even before it is invented. You'll get prototypical proposal formats and worksheets to help you plan, propose and deliver. We will review pricing and packaging strategies that will control your risk, and yet give advertisers the assurance they need to make significant commitments.

Hear from the Advertisers: The Panel Answers Your Questions
During this workshop, we bring together a panel of advertisers and media buyers to share with you what's working and what's not; what they're looking for from media partners, and how you can get more ad dollars in your pipeline. This is your chance to ask these influential advertising executives the questions you need answered, and discover new selling techniques and insights.

This year portends a come-back year for advertising spending. But the spending won't go back to all the old places. New advertising dollars will be flowing to new applications and delivery platforms. Will you be ready? You've heard there are tens of thousands of iPhone apps in the 'store' and as many magazines and books on the Kindle. Are you ready to stop thinking and start doing? This is the right workshop for you. Top sales people will be able to take this knowledge out and stir the pot to find new opportunities, managers will be able to initiate a strategy to capture new dollars from advertisers that have exhausted their traditional budgets.

Learn the strategies and tactics that will make you a hero to your clients and to your boss. Leave with a powerful to-do-list exclusive for workshop attendees.

Register Now!

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About the Trainer Daniel Ambrose

Daniel Ambrose is a veteran magazine publishing executive who is now Managing Director of ambro.com, corp., which he launched in 1994. Before establishing the company Ambrose was Vice President and Publisher of Child Magazine at the New York Times Company. Ambrose led Child to be named in Adweek's "10 Hottest Magazines," two consecutive years. He also spearheaded an initiative to make Child the first major consumer magazine to selectively deliver individually-customized editorial content.

Previous to working for Child Ambrose was Advertising Sales Director of Cahners Consumer Magazines (and TV) Division where he managed ad sales in Healthy Kids magazines, and American Baby Sampling and Couponing programs.  At Cahners Ambrose helped launch the Healthy Kids TV Show, which sold-out before the launch and was profitable from the first year in production. He also conceived and sold American Baby's Discovering the First Year of Life, a one-hour cable special.

From 1983 until 1987 Ambrose served in several executive management positions at Hearst Magazines Division, first at House Beautiful, and finally as Director of Corporate Advertising. As director he lead marketing, sales and administrative management to multi-magazine advertising packages for Hearst's largest and most important clients, running approximately 3,500 advertising pages annually. Ambrose was also responsible for the creation of the first "Electronic Rate Card," on computer disk, which was used by advertising media planners to instantly price Hearst Magazine packages.

Ambrose joined Hearst from Ziff Davis where he was Advertising Director of Backpacker, and SkiXC magazines and where he was trained in the classic Ziff Davis structured selling method.

Ambrose began his media career at The Washington Monthly a small but influential public affairs magazine. He served as Advertising Manager and Advertising Director of American Film magazine at The American Film Institute for four years where he quadrupled advertising pages and increased revenue 10 times.

Questions?

If you gave questions about the program, please contact marketing coordinator Rebecca Stortstrom at rebecca@accessintel.com or 301-354-1610.
The workshop will be held in the min Editorial headquarters, 110 William Street, 11th Floor, New York, NY 10038.
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