min’s Following the Money Webinar Series
Mobile Media:
Next Practices for Building Audience & Revenues via Mobile

On-Demand Version

 
(CDs are also available for purchase)
Each purchase comes with access to the archived version of the program and the materials for 1-year.
This Webinar first aired in September 2008.

About the Webinar:

Magazines already come to us in a fully portable form, but this is a far cry from their being mobile. Developing media brands for the Web was a no–brainer; everyone had to be there. But is the same true for handsets? Must every magazine have a mobile extension? Is your audience there, and does it really need your brand to go with it? This Webinar explores both the strategy and the execution of mobile programs. You'll  hear from magazines that have mobilized their content and mapped out a strategy for the next big platform and from mobile content intermediaries working with multiple media brands.

You Will Learn:

• How to determine whether your audience wants and needs you to be mobile
• What are the key elements in the confusing mobile value chain
• When your brands should deal directly with carriers and when they should rely on intermediaries
• What ad formats and models currently support mobile media, and which ones are poised to emerge in the future
• How does a print and Web brand move audiences to mobile extensions
• When text messaging is more effective than a mobile Web presence
• How major brands are learning to translate their features and services into useful mobile tools
• How to integrate mobile content creation with existing Web and print workflows
• What to ask a vendor when shopping for a mobile technology partner

Speakers:

	John Paris Director, Mobile Products Time Inc. Interactive
	Yaron Oren Director, Mobile Strategy and Operations Hachette Filipacchi Media U.S.
	Edward Lang SVP and General Manager Mobile, Playboy
	Moderator: Steve Smith Digital Media Editor min

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Who should attend?

Sales Producers and Managers of all Sizes at Consumer & Business to Business Magazine Brands, including:

• Sales Managers/Directors
• Editors
• Online Editors
• Editorial Directors
• VPs of Marketing
• Marketing Managers
• Brand Managers
• Research Directors

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• How does the Webinar work?

  The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
  You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection), and
  • One (1) Internet connection to the seminar.

  Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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  What equipment do I need?

  For the audio connection:

  • A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
  • If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

  For the Internet connection:

  • PC: 166Mhz Pentium-based PC or better
  • Operating system: Windows 95, 98, NT, 2000, XP
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
  • Internet connection: 28.8 or faster connection
  • Display set at 1024 x 768 or 800 x 600
  • Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

  Player Downloads

  If using Microsoft Windows Media Player, Version 6.4 or later is required.
  Download a supported Microsoft Windows Media Player

  If using RealPlayer, Version 7.0 or later is required.
  Download a supported RealPlayer

  
  

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  Questions? [Register Now]

  If you gave questions about the program, please contact marketing coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610,  If you are having any technical difficulties or need assistance meeting the requirements above, please contact our Technical Support Center at 1-866-709-8255 or click here.
  
  *min does not offer any refunds for the webinar. All sales are final.

  
  
  

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