min Webinar:
Internet Advertising Sales Workshop
Selling Social Media, Community and Audience Engagement

On-Demand Version

(CDs are also available for purchase)
Each purchase comes with access to the archived version of the program and the materials for 1-year.
This Webinar first aired in May 2008

• Full Agenda
• About the Trainer Daniel Ambrose
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

Full Agenda

Making “friends” and getting “engaged” is your site’s next challenge. If you are facing the challenge of growing the traffic to your web site and selling around all the new social media applications to expand the revenue opportunity, this is the seminar for you. How do social media, blogs, and Internet video fit with your sales strategy? How do you sell advertising around them? What should you do first? We’ve put together this 90-minute Internet Sales Webinar for busy, time-strapped sales management and teams who would rather just close the deal but recognize they have more to learn about managing & selling online, particularly with the high demand from clients to sell audience engagement.

Based on research and discussions with magazine executives at all types of media companies, we’ve designed 90 minutes of intensive online strategy guidance from in-the-trenches sales strategy and tactics consultant Dan Ambrose who has worked with dozens of companies on selling online.

The min Internet Advertising Sales Webinar will cover the following online sales essentials:

Internet Strategy 2.0:

• How many “friends” does your brand have –and why do you need them?
• (Quick) Overview of Internet media economics; and where social media fits
  • understand how you’ll use Social media build your site into a major revenue and profit stream
• Do the math to see the future;
  • understand how you’ll use Social media build your site into a major revenue and profit stream
    The social media tactics to grow your page-view inventory by 10 times or more
• Selling your site’s “community” to your advertisers
• What are the metrics you’ll need to sell Social Media?
• Achieving ‘engagement’ with video
• Creative packaging to tie in online and offline audiences and engagement
• Social media: how can you leverage this?
  • The ‘what’s hot’ services like Digg and delicio.us
  • The ‘me pages;’ MySpace to Linkedin
  • Blogs and other community functionality
  • The original social media; email-forward-to-a-friend and “most forwarded”
• The Yahoo (and Google) principle; how to build your business on other people’s content…and have the audience be loyal to you.

What you’ll get:

• Examples of social media sales programs that work
• Internet video examples and pointers on required infrastructure
• A complete copy of the Powerpoint presentation
• A Internet advertising glossary
• A template for planning phases of added social media functionality and forecasting your inventory.

About the Trainer Daniel Ambrose

Daniel Ambrose is a veteran magazine publishing executive who is now Managing Director of ambro.com, corp., which he launched in 1994. Before establishing the company Ambrose was Vice President and Publisher of Child Magazine at the New York Times Company. Ambrose led Child to be named in Adweek's "10 Hottest Magazines," two consecutive years. He also spearheaded an initiative to make Child the first major consumer magazine to selectively deliver individually-customized editorial content.

Previous to working for Child Ambrose was Advertising Sales Director of Cahners Consumer Magazines (and TV) Division where he managed ad sales in Healthy Kids magazines, and American Baby Sampling and Couponing programs.  At Cahners Ambrose helped launch the Healthy Kids TV Show, which sold-out before the launch and was profitable from the first year in production. He also conceived and sold American Baby's Discovering the First Year of Life, a one-hour cable special.

From 1983 until 1987 Ambrose served in several executive management positions at Hearst Magazines Division, first at House Beautiful, and finally as Director of Corporate Advertising. As director he lead marketing, sales and administrative management to multi-magazine advertising packages for Hearst's largest and most important clients, running approximately 3,500 advertising pages annually. Ambrose was also responsible for the creation of the first "Electronic Rate Card," on computer disk, which was used by advertising media planners to instantly price Hearst Magazine packages.

Ambrose joined Hearst from Ziff Davis where he was Advertising Director of Backpacker, and SkiXC magazines and where he was trained in the classic Ziff Davis structured selling method.

Ambrose began his media career at The Washington Monthly a small but influential public affairs magazine. He served as Advertising Manager and Advertising Director of American Film magazine at The American Film Institute for four years where he quadrupled advertising pages and increased revenue 10 times.

Who should attend?

Sales Producers and Managers of all Sizes at Consumer & Business to Business Magazine Brands, including:

• Sales Executives 
• Sales Managers/Directors 
• Vice Presidents 
• Publishers 
• Group Publishers 
• Business Development Managers 
• E-media Directors 
• Presidents & CEOs 
• Account Executives 
• Sales Executives 
• CFOs
• Marketing Directors
• Consultants

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions? [Register Now]

If you gave questions about the program, please contact marketing coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610,  If you are having any technical difficulties or need assistance meeting the requirements above, please contact our Technical Support Center at 1-866-709-8255 or click here.

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