Min Webinars:
Internet Advertising Sales Workshop

Wednesday, June 13, 2007
1:30-3:00 p.m. ET

This Webinar, presented by min and min’s b2b, is designed for sales producers and teams of all sizes at forward-thinking magazine companies.

• Trainers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

The Webinar is designed for sales producers and teams of all sizes of magazine companies.

Based on research and discussions with magazine executives at all types of media companies, we’ve designed 90 minutes of intensive online sales training from in-the-trenches sales executives with success selling online and a leading sales trainer who’s worked with dozens of media companies to propel their online media sales.

The min Internet Advertising Sales Webinar will cover the following online sales essentials:

The Fundamentals:

• Overview of Internet media economics
• Internet terminology and metrics 
• Leveraging your stats, from CPMs to CPCs
• Using Internet audience research 
• How display advertising fits in the world of search advertising, affiliate marketing, pay-per-click advertising and the rest of the fast changing world of Internet advertising.

Integrated Sales:

• Selling webinars, integrated sponsorships, email newsletters, other rich media and more
• How to sell video and mobile sponsorships
  
• Discuss click-through rates and handling click-through rate objections.
• Inside the media buyer’s mind: types of programs they’re looking for
• The media buying process, from RFP to the close
• Case studies of integrated advertising programs that are working for your peers
• Elements of a successful proposal.

Sales Management & Leadership:

• How to structure your sales team
• New skills for magazine sales producers
• Create highly motivational compensation packages
• How to structure your client proposal
  
  

Trainers:

	Daniel Ambrose Managing Director Ambro.com
	Eric Bader SVP, Director of Digital Connections MediaVest Digital
	Ron Bernstein Vice President, Marketing Solutions and Interactive Sales Rodale
	Bill Flatley Vice President and Advertising Officer ForbesAuto.com and ForbesTraveler.com
	Moderator: Diane Schwartz, Vice President & Group Publisher min

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Who should attend?

Sales Producers and Managers of all Sizes at Consumer & Business to Business Magazine Brands, including:

• Sales Executives 
  
• Sales Managers/Directors 
  
• Vice Presidents 
  
• Publishers 
  
• Group Publishers 
  
• Business Development Managers 
  
• E-media Directors 
  
• Presidents & CEOs 
  
• Account Executives 
  
• Sales Executives 
  
• CFOs
• Marketing Directors
• Consultants
  

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions? [Register Now]

If you gave questions about the program, please contact marketing coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610,  If you are having any technical difficulties or need assistance meeting the requirements above, please contact our Technical Support Center at 1-866-709-8255 or click here.

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