min Webinar:
How Magazine Brands Can Make Money from Video

On-Demand Version

(CDs are also available for purchase)
Each purchase comes with access to the archived version of the program and the materials for 1-year.
This Webinar first aired in September 2008.

About the Webinar:

Advertisers asked for the inventory. The online zeitgeist and competition demanded it. Now that print publishers have built video production capabilities, the next challenge is to monetize it properly. Video ad spending still accounts for less than 1% all online ad revenues, even as consumer demand escalates and competition from major TV brands and Web start-ups fragments the market. How can publishers build a business out of video? What sorts of integrated sales packages are selling well? Have emerging ad formats like overlays and skins started to usurp the classic pre-roll and generate real revenue? Is hyper-distribution and syndication a way of expanding both the reach and the business model for video?

min brings you three video content publishers who are making the models work. One magazine publisher and two endemic Web video brands will explore how their ad formats, ad packaging and content strategies pan gold from the video rapids.

You Will Learn:

• How some publishers are crafting unique integrated ad packages to turn a profit on their video
• How emerging ad formats (skins, overlays) can monetize under-valued video assets
• How to leverage distribution partnerships to increase your video programming reach
• What metrics matter to media buys when it comes to video?
• What marketing goals does video help a client satisfy that other media cannot?
• What lengths and types of video content work best with different audiences?
• Should you hyperdistribute and let others embed your video?
• How do you keep video production costs under control?

Speakers:

	Andrew Budkofsky SVP Sales Break.com
	Nick Palazzo Co-Founder STACK Media
	Anthony Katsur COO Husky Media
	Moderator: Steve Smith Digital Media Editor min

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Who should attend?

Sales Producers and Managers of all Sizes at Consumer & Business to Business Magazine Brands, including:

• Sales Managers/Directors
• Editors
• Online Editors
• Editorial Directors
• VPs of Marketing
• Marketing Managers
• Brand Managers
• Research Directors

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• How does the Webinar work?

  The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
  You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection), and
  • One (1) Internet connection to the seminar.

  Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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  What equipment do I need?

  For the audio connection:

  • A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
  • If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

  For the Internet connection:

  • PC: 166Mhz Pentium-based PC or better
  • Operating system: Windows 95, 98, NT, 2000, XP
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
  • Internet connection: 28.8 or faster connection
  • Display set at 1024 x 768 or 800 x 600
  • Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

  Player Downloads

  If using Microsoft Windows Media Player, Version 6.4 or later is required.
  Download a supported Microsoft Windows Media Player

  If using RealPlayer, Version 7.0 or later is required.
  Download a supported RealPlayer

  
  

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  Questions? [Register Now]

  If you gave questions about the program, please contact marketing coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610,  If you are having any technical difficulties or need assistance meeting the requirements above, please contact our Technical Support Center at 1-866-709-8255 or click here.
  
  *min does not offer any refunds for the webinar. All sales are final.

  
  
  

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