min Webinar:
Increase Your Online Revenue with Podcasting & Downloadable Media

On-Demand Version: Buy Now

 
(CDs are also available for purchase)
Each purchase comes with access to the archived version of the program and the materials for 1-year. 
This Webinar first aired in November 2008.

About the Webinar:

Tens of millions of video and audio shows a month synch into portable media players, and some providers of podcasting services report a doubling of subscribers in the last year. Publishers like Slate, BusinessWeek, 1Up, and Harvard Business Review have full schedules of downloadable media, and many now monetize this platform with audio and video ads.

This Webinar is designed for media companies like yours. You'll hear from three experienced publishers in this format, on how they leverage podcasting as a marketing opportunity, a customer acquisition tool and as an emerging revenue stream.

You will learn:

• The technical necessities of producing both video and audio programming. How hard (and costly) is it?
• How to identify and recruit staff and allocate resources for audio and video production.
• What aspects of podcast production, distribution and monetization can be outsourced and at what cost
• Translating your brand into multimedia shows. How do print brands become audio and video programming
• The kinds of content, lengths and formats that do and don’t perform well with podcast audiences.
• How to market and distribute downloadable media, including how to deal with Apple iTunes.
• What media formats are necessary to accommodate the addressable market of media playback devices.
• How to monetize downloadable media with audio and video advertising.
• What are the other potential platforms for downloadable media (mobile, set top box, networked TVs, radio)?

Speakers:

	John Byrne Editor-in-chief BusinessWeek.com
	Jim Cox Co-Founder Ringtales
	Michael Fry Co-Founder Ringtales
	Steve Mirsky Podcast Editor Scientific American
	Moderator: Steve Smith Digital Media Editor min

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Who should attend?

Sales Producers and Managers of all Sizes at Consumer & Business to Business Magazine Brands, including:

• Sales Managers/Directors
• Editors
• Online Editors
• Editorial Directors
• VPs of Marketing
• Marketing Managers
• Brand Managers
• Research Directors

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions? [Register Now]

If you gave questions about the program, please contact marketing coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610,  If you are having any technical difficulties or need assistance meeting the requirements above, please contact our Technical Support Center at 1-866-709-8255 or click here.

*min does not offer any refunds for the webinar. All sales are final.

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