min Webinar:
Making Community Pay: Social Media and the Bottom Line

A 90-minute Webinar Tailored to Consumer & B2B Magazine Brands and Other Media Sites

On-Demand Version

 
(CDs are also available for purchase)

Each registration comes with access to the archived version of the program and the materials for 1-year.
This Webinar first aired in January 2009.

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

About the Webinar:

Social networks, user-generated programming, and online community seem to have become the loss leaders of the Web 2.0. So much activity, so little monetization. Many advertisers stay away from what they consider unsafe contexts, and the advertisers who do spend here pay a pittance. Widgets, bookmark sharing and social media links are nice for audience development, but how can they pay off? In fact, some publishers are finding ways of cashing in on community, not only in direct ad sales but in offline events, market research, and lead generation. How are publishers learning to leverage both their own user communities, blogs and network as well as the thirds party network users bring with them? This month’s Min Webinar brings together executives from some of the most advanced magazine branded communities to explain the strategies and tactics that are working for them in turning a social media fad into a business.

This virtual workshop is designed for editorial, sales and marketing teams at media companies of all sizes. What we will cover:

• Can magazines build social networks or link into existing ones?
• Are old-fashioned forums still the best way to go?
• Creating online communities that are safe for ad sponsorship
• How can magazines leverage social media tools as a way to serve community?
• Monetizing your content as it gets shared and hyper-distributed in the social media eco-system
• Tracking how your content is shared to find new revenue and partnership opportunities
• Using experts both in and outside of your community.

Speakers:

	Erin Dailey Managing Editor Hearst Digital Media
	Roger Neal Senior VP and General Manager BusinessWeek Digital
	Christy Tanner Editor-in-Chief and Vice President of Marketing TV Guide
	Moderator: Steve Smith Digital Media Editor min

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Who should attend?

Sales Producers and Managers of all Sizes at Consumer & Business to Business Magazine Brands, including:

• Sales Managers/Directors
• Editors
• Online Editors
• Editorial Directors
• VPs of Marketing
• Marketing Managers
• Brand Managers
• Research Directors

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you gave questions about the program, please contact marketing coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610,  If you are having any technical difficulties or need assistance meeting the requirements above, please contact our Technical Support Center at 1-866-709-8255 or click here.

*min does not offer any refunds for the webinar. All sales are final.

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