min Webinar:
Marketing Your Magazine Brands in the Downturn with the Smartest Digital Strategies

A 90-minute Webinar Tailored to Consumer & B2B Magazine Brands and Other Media Sites

On-Demand Version

(CDs are also available for purchase)

Each registration comes with access to the archived version of the program and the materials for 1-year.
This Webinar first aired in February 2009.

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

About the Webinar:

As operating budgets contract, marketing managers for magazine brands have to do more promotion with fewer resources. Now more than ever it is important for marketers, audience developers and PR professionals to optimize all available digital channels, from SEO/SEM to email newsletters to viral distribution and community word of mouth. The task at hand is not only to drive audiences to a site but to find the right people and channel them into online activities that increase revenue – high-value users going to your money-making propositions.

This month’s min Webinar brings in some of the brands that have been most successful in proliferating their key franchises and monetizing this audience development both on their sites and in their subscriber and e-commerce base. What helps some sites convert new users into paid subscribers? How can search optimization and email target audiences that will be most valuable and loyal users? And how does the marketing team work with the rest of the editorial group to ensure that site services convert new audiences into important customers? Oh, and how do you do all of that when budgets and resources get slashed to the bone? We will discuss how effective magazine marketing online leads directly to the bottom line

You will learn how to:

• Find more efficient ways to execute SEM strategies
• When is SEM worth it? And when not?
• Ten ways to improve your SEO strategy and tactics
• How to identify and define the communities online that are aligned with your brand?
• How to use email to turn casual readers into brand loyalists
• How to use marketing channels to develop leads for your print subscriptions
• Work with editorial to optimize the site experience and convert new visitors to return customers
• Turn readers into evangelists that energize the blogosphere, social networks, and your own forums with your brand

Speakers:

	Lisa Gittlen Audience Development Manager Real Simple and All You
	Randy Hlavac President Marketing Synergy, Inc.
	Karthik Krishnan Director Interactive Media & Sales Management Reed Business Interactive
	Aaron Shapiro Partner Huge Interactive
	Moderator: Steve Smith Digital Media Editor min

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Who should attend?

Sales Producers and Managers of all Sizes at Consumer & Business to Business Magazine Brands, including:

• Marketing Managers
• Marketing Directors
• VPs of Marketing
• Brand Managers
• Audience Development Marketing
• Editors
• Editorial Directors
• Online Editors
• Publishers
• Research Directors
• Sales Managers/Directors

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you gave questions about the program, please contact marketing coordinator Rachel Smar at rsmar@accessintel.com or 301-354-1610,  If you are having any technical difficulties or need assistance meeting the requirements above, please contact our Technical Support Center at 1-866-709-8255 or click here.

*min does not offer any refunds for the webinar. All sales are final.

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