Eletter Strategies 3.0:
How to Boost Readership & Sponsorship of Your Eletters

Thursday, December 11, 2008
1:30-3 p.m. ET

On-Demand

 
(CDs are also available for purchase)

Each registration comes with access to the archived version of the program and the materials for 1-year.
This webinar was first aired December 2008.

About the Webinar:

One of the most effective ways to build revenue in this down economy and satisfy your readers' information needs is through eletters. And now is the time to update or revamp your eletter strategy to generate more revenue and satisfy an increasingly fickle audience.

Join us on Thursday, Dec. 11 to get the latest editorial, marketing and sales strategies for eletter success. Whether they’re for “marketing” or are a pure content play, eletters are decidedly the killer app that warrants your attention. This 90-minute information-packed Webinar will show you how to push your email strategy to the next level of profitability and effectiveness.

Our panel of email experts will share what types of content propel eye-popping open rates, and what types of marketing strategies (from subject lines to special offers) work. You’ll learn how can you create and sell effective integrated ad packages that make best use of the platform in concert with print, Web, and even events. And you’ll learn how you can charge CPMs that are higher than your web site inventory.

This Dec. 11 virtual workshop is designed for editorial, sales and marketing teams at media companies of all sizes. What we’ll cover:

• How to boost circulation and open rates of your eletters
• Creating sponsored emails: content and marketing considerations
• Marketing strategies that push up open rates, conversions and drive ecommerce
• How much is too much? When does a large fleet of email publications deliver diminishing returns and reader fatigue and when does it satisfy the targeted interests of both readers and advertisers?
• What types of content attract eletter readers
• How much is too much content to give away in email before requiring a clickthrough?
• How to pick or evaluate email vendors. Are you getting the best service and value?
• Leveraging all your other contact points (search, Web, print, social media) to drive users to subscribe)
• How to measure the effectiveness of your email programs
• How to price eletter inventory
• Using email to cultivate relationships and interactivity with your users
• Best practices for eletter design
• Social media tools to enhance your eletters
• Selling eletter space: the do’s and don’ts
• How to sell and manage email drops for your marketing clients ?

Speakers:

	Frank Cutitta General Manager IDG Connect
	Melinda Krueger Director Digital Dialog
	James Hickey Creative Director, Digital Media Group Hachette Filipacchi Media U.S.(HFM U.S.)
	Moderator: Steve Smith Digital Media Editor min

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Who should attend?

Sales Producers and Managers of all Sizes at Consumer & Business to Business Magazine Brands, including:

• Sales Managers/Directors
• Editors
• Online Editors
• Editorial Directors
• VPs of Marketing
• Marketing Managers
• Brand Managers
• Research Directors

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you gave questions about the program, please contact marketing coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610,  If you are having any technical difficulties or need assistance meeting the requirements above, please contact our Technical Support Center at 1-866-709-8255 or click here.

*min does not offer any refunds for the webinar. All sales are final.

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