min Digital Webinar:
How to Build & Monetize Community Online & Measure Audience Engagement

Tuesday, May 13, 2008
1:30-3:00 p.m. ET

A 90-minute webinar for Magazine Brands and Other Content Providers

(CDs are also available for purchase)

Register your whole team for this tactical and practical digital workshop. $329 per location. Each registration comes with access to the archived version of the program and the materials for 1-year.

About the Webinar:

“Community” is now in the lexicon of magazine brands with any online presence -- we need to foster community online, build an audience, and engage them every day (possibly several times an hour.)

But is Community part of your revenue stream, either indirectly or directly?

Building community online and measuring engagement are essential to your digital strategy. At min’s 90-minute information-packed Webinar on May 13, learn how you can translate “community” into real social networking and peer to peer interactions online. You’ll discover how to crack the code of developing a genuine community of online users as an invaluable resource, for editorial, marketing and for advertisers.

min has brought together some of the leaders in Engagement online to share what metrics really matter most with advertisers -- is it “time spent” or “audience reach?” Do video, digital magazines, mobile, podcasting and other emerging media enhance or confuse the numbers game online? Our panelist will explore how publishers can make best use of their site and audience numbers with media buyers.

The May 13 min Webinar will address:

• What type of community works best for your brand?
• How do social networks like Facebook, MySpace and Yahoo Buzz fit with your community strategy?
• How do you directly monetize community?
• What are the other benefits of community aside from potential monetization?
• How do you "sell" internally the costs of implementing community strategies?
• What type of internal structure do you need to have a successful community – and who’s responsible on your team?
• How does community work cross-platform for your brand (print/online/video)?
• How do you measure user behavior online and capitalize on the metrics?
• Which metrics and analytics should you be focusing on?
• What types of Web content engage audiences and appeal to advertisers?

Plus, you'll discover new tools and technologies that will help you expand and improve your online community.

Speakers:

	Craig Erpelding Community Manager Reel-Exchange
	Shahzad Abbas Director of Marketing TV Guide Online
	Kyle Lewis Director, Interactive Advertising Sales AARP, Inc.

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Who should attend?

Sales Producers and Managers of all Sizes at Consumer & Business to Business Magazine Brands, including:

• Sales Managers/Directors 
• Editors
• Online Editors
• Editorial Directors
• VPs of Marketing
• Marketing Managers
• Brand Managers
• Research Directors

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions? [Register Now]

If you gave questions about the program, please contact marketing coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610,  If you are having any technical difficulties or need assistance meeting the requirements above, please contact our Technical Support Center at 1-866-709-8255 or click here.

*min does not offer any refunds for the webinar. All sales are final.

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