min Webinar:
How to Maximize Profit for Your Events in a Belt-Tightened Age

On-Demand Version

(CDs are also available for purchase)

Each registration comes with access to the archived version of the program and the materials for 1-year.
The Webinar first aired in April 2009.

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

About the Webinar:

According to conventional publishing wisdom, event travel and sponsorship are the first budget items to go when the economy heads south. The challenge for event marketers this year is convincing both ends of the live and virtual meeting chain that your event is a necessary investment of time, money and presence even under budget constraints. Event marketers, now under their own tightened belt, need to leverage social media tools, digital pr, print and partnerships to have a successful, high attendance event.

min's 90-minute Webinar, brings together seasoned event marketing pros from consumer and b2b media brands to share their best practices for successful events in a down economy. We will cover trade shows, conferences, virtual events (webinars), workshops and seminars.

You and your team will learn:

• How to set clear goals and realistic targets around attendance, sponsors, revenue, and leads.
• How to create event marketing timelines.
• How to define and measure success.
• How to leverage the efficiencies of the social media networks like Twitter, Facebook, and LinkedIn to make your marketing go viral.
• How to recruit sponsors that activate their own marketing machines to multiply your contact lists and extend your marketing dollar.
• What distinguishes online event marketing from live event marketing? Should the timing, the pitch, and the promise be different?
• How to use star power and celebrity participation to generate interest that sells tickets and sponsorships.
• How pre-event editorial, blogging, and editorial participation can build anticipation in a community of readers.
• How to partner with sports, entertainment and charity events in ways that extend and expand your media brand.

Speakers:

	Matthew Glass Chairman & CEO Grand Central Marketing, Inc.
	Derek Hulitzky Vice President, Event Marketing & Conference Programs Computerworld & InfoWorld
	Tamara Stewart Event Marketing Director Real Simple
	Moderator: Steve Smith Digital Media Editor min

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Who should attend?

Sales Producers and Managers of all Sizes at Consumer & Business to Business Magazine Brands, including:

• Marketing Managers
• Marketing Directors
• VPs of Marketing
• Brand Managers
• Audience Development Marketing
• Editors
• Editorial Directors
• Online Editors
• Publishers
• Research Directors
• Sales Managers/Directors

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you gave questions about the program, please contact marketing coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610; If you are having any technical difficulties or need assistance meeting the requirements above, please contact our Technical Support Center at 1-866-709-8255 or click here.

*min does not offer any refunds for the webinar. All sales are final.

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