min Webinar:
E-Commerce Strategies for Media Brands

Available On-Demand!


Thurs., March 24, 2011
1:30 - 3 p.m. ET

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. $329 per location.

Personalized Certificate for all Attendees

• Who Should Attend
• How Does It Work?
• What Equipment Do I Need?
• Questions?

According to an upcoming report from eMarketer, the $165.4 billion in Web retail sales from 2010 will grow steadily to reach $269.8 billion by 2015. As traditional sources of revenue continue to shrink, leading-edge media companies are developing e-retail storefronts to generate serious revenue. But setting up a profitable e-commerce business takes more than a Paypal account. Tune in as four media e-commerce experts share steps and strategies you can use to build out your own online storefront.

Speakers: Cassie Troiano of The Knot, Florent Peyre of Gilt City, Marko Hurst of HUGE and Marta Worhle of Accord Media share their online-retail secrets and strategies.

Magazines have always defined cultural tastes and directed purchase habits. But now, in the digital age, content can be directly linked to product sales. Join us for this min Webinar that will open up a new revenue stream for your media brand and deliver best practices for connecting e-commerce to your content.

There are many ways for publishers to become a part of that purchase funnel, from affiliate relationships and lead generation to partnering with group buying clubs and direct sales. At this min Webinar attendees will learn from their peers how they found new revenue streams in the e-retail economy while safely navigating the complex relationships with providers hoping to attach their offers to branded content.

Our panelists will outline the complex decisions publishers need to make before executing an e-commerce strategy. What are the policies and safeguards for maintaining editorial integrity? How do you find and choose the best partners and models that fit your audience, their buying patterns and your brand? What are the expectations of return on investment? And where do e-commerce prompts work best in the context of the reading experience?

Register Now

At this min Webinar, you will learn:

• How to find and evaluate vendors that fit your needs and brand
• Whether and when affiliate relationships are worthwhile
• How to position purchase opportunities on site to maximize performance
• How to use metrics to optimize e-commerce at your site and understand the user buy cycle
• How to staff for running e-commerce businesses and maintaining relationships with vendors
• What’s involved in maintaining editorial independence when offering e-commerce
• When to use multiple channels (email, mobile, print) to drive revenue
• How to leverage editors’ choices and content most effectively in e-retail environments

	Cassie Troiano Director of eCommerce The Knot Inc.
	Florent Peyre VP of Business Development Gilt City
	Marta Worhle President Accord Media
	Marko Hurst Content Strategy Director HUGE
	Moderator: Steve Smith Digital Media Editor min

Who should attend

Content Developers and Sales Managers at Consumer & Business-to-Business Media Brands, including:

• Mobile Content Strategists
• Online Community Directors
• Mobile Application Developers
• Marketing Managers
• CTOs
• CIOs
• Digital Media Managers
• Marketing Directors
• VPs of Marketing
• Brand Managers
• Audience Development Marketing
• Editorial Directors
• Online Editors
• Publishers
• Social Media Directors

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Adobe Flash or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported) 
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player. 
• Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
• Display set at 1024 x 768 
• Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Shadi Akhavan at sakhavan@accessintel.com.

 *min does not offer any refunds for the webinar.  All sales are final.

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