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min Webinar:
Fee-Based Content Models: What's Working for Media Brands

Tuesday, November 16, 2010
1:30 - 3:00 PM ET

Personalized Certificate for all Attendees

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

About the Webinar:

When will users finally pay for online content? Well, they already are. In this can’t-miss min Webinar we explore the paid content models that are working for media companies right now. From the legendary and long-running subscription and one-off pay products from Consumer Reports to the recent success Macworld has had with a fee-based “Insider” package, this Webinar shares revenue-generating tips from the people who are doing it right.

Our Webinar speakers will share their lessons learned about crafting products that earn direct payment from consumers, and they will also share the ways in which those relationships can be maintained and expanded. For a subscription-based product like Consumer Reports, knowing when and where to place that pay wall is critical to merchandising success and cultivating a steady stream of new customers. Macworld has found the right combination of content and services that appeals to its loyal core. And from content consultancy Outsell, we will hear how paid programs are and aren’t working across media companies on the consumer and b2b fronts.

At this min Webinar, you will learn:

• How to target the right content in your portfolio for packaging into a paid product
• How to find that loyal base of users who most value your content (and are most likely to pay for it)
• How to use free content as a critical driver of paying customers
• How to package services and other non-media items to add value to a paid package
• How to determine price points
• How to maintain renewal rates and upsell your loyal paying customers
• How to package and sell one-off content products
• How mobile and tablet platforms open up new opportunities for magazines to reintroduce paid models

	Jason Snell VP/Editorial Director, Macworld
	Tom McLean Senior Director, Web Products, Consumer Reports
	Ned May VP and Lead Analyst, Outsell
	Greg Swanson CEO, ITZ Publishing
	Moderator: Steve Smith Digital Media Editor min

Who should attend?

The following titles at Consumer & Business to Business Magazine Brands:

• Marketing Managers
• Marketing Directors
• Social Media Managers/Directors
• Public Relations Managers/Directors
• VPs of Marketing
• Brand Managers
• Audience Development Directors
• Editors
• Editorial Directors
• Online Editors
• Publishers
• Research Directors
• Sales Managers/Directors

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Adobe Flash or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: Pentium III 733mhz+ or equivalent
• Operating system: Windows 7, Window Vista or Windows XP SP3, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported) 
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player. 
• Internet connection: High speed Cable / Fiber / DSL
• Display set at 1024 x 768 
• Mac users are encouraged to use Firefox 3.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

For content questions regarding this Webinar, contact Elizabeth Brown at 301-354-1610 or ebrown@accessintel.com.

 *min does not offer any refunds for the webinar.  All sales are final.

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