min Webinar:
Marketing Services 101: How Can Publishers Profit
in the Post-Media World?


View On Demand

Tuesday, June 28, 2011
1:30-3:00 p.m. ET

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. $329 per location.

Personalized Certificate for all Attendees

• Who Should Attend
• Speakers
• How Does It Work?
• What Equipment Do I Need?
• Questions?

After a decade of watching marketing budgets move from traditional media buying to more direct methods of custom content, digital CRM and inbound marketing, publishers are starting to catch up with the trend. “Marketing services” has emerged this year as a new business for many media companies as they try to recapture some of this migrating revenue and help their clients now become publishers, social networkers and bloggers. Rather than buying and selling pages or space, these units take a more consultative approach with partners, helping them do everything from craft ad creative to manage leads and CRM, populate social media with fresh content to evaluate leads. In this month’s min Webinar we explore how companies are moving into this space and what it takes for publishers large and small to make this shift.

What are the staffing considerations? Which services are getting the best traction with clients? How are these companies evolving pricing and business models? And how does this new integrated marketing arm co-exist with independent editorial groups and a publisher’s existing sales forces? How do marketing services arms leverage a publisher’s experience in creating compelling content and media packages without creating conflicts of interest? This new opportunity for publishers is enormous, but for many it remains uncharted territory. In this month’s min Webinar we chart the new terrain.

Register Now

You will learn:

• How companies are staffing for marketing service programs
• The products and services that resonate with clients
• How publishers are turning advertising clients into magazine, Web site, social media publishers.
• How integrated marketing services are leveraging a publisher’s audience to create unique research for clients
• How publishers create policies to prevent channel conflicts and maintain the integrity of their editorial divisions
• Which model of marketing service is best for different companies
• How to collaborate, not compete, with ad agencies

	Jeremy Rueb Vice President, Program Development IDG Strategic Marketing Services
	Michael A. Hurley Vice President - Corporate Sales Hanley Wood, LLC
	Marcie Avram Content Marketing Strategist
	Matthew Petersen Senior Vice President Hearst Magazines
	Steve Smith Digital Media Editor min

Who should attend

Content Developers and Sales Managers at Consumer & Business-to-Business Media Brands, including:

• Mobile Content Strategists
• Online Community Directors
• Mobile Application Developers
• Marketing Managers
• CTOs
• CIOs
• Digital Media Managers
• Marketing Directors
• VPs of Marketing
• Brand Managers
• Audience Development Marketing
• Editorial Directors
• Online Editors
• Publishers
• Social Media Directors

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Adobe Flash or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported) 
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player. 
• Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
• Display set at 1024 x 768 
• Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Shadi Akhavan at sakhavan@accessintel.com.
 *min does not offer any refunds for the webinar.  All sales are final.

To purchase on-demand, simply Register Now!

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