min Webinar:
Apps 2.0 for Magazine Brands: How to Rethink Content and Revenue Models for Mobile, Tablets and the Next Web

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. $329 per location.

Personalized Certificate for all Attendees

• Who Should Attend
• How Does It Work?
• What Equipment Do I Need?
• Questions?

About the Webinar:

From iPhone to Android, iPad to Google Chrome and the Mac, apps are the new platform for magazine brands. According to recent estimates, mobile advertising in the U.S. will grow by 120% to $2 billion, more than 1 million apps will be available on iTunes and Android devices and people will download 25 billion apps generating in excess of $12 billion in revenue.

For the first in our series of 2011 min Webinars, app pioneers will show you how to find affordable, revenue-generating paths to uncover the profits from this next publishing wave.

Whether on iPad or in an HTML5 browser, apps combine the interactivity of the Web with the design control and flexibility of print. In order to make the model work, media companies must think about content, audience, location and use cases much differently. People may pay for apps, but how can content providers keep costs down when supporting so many operating systems and screen sizes? How can magazine brands leverage their good names to break through the app clutter? What are advertisers looking for in this new arena? What inspiration, ideas, pricing and metrics do the media buyers need to support the content?

Join us on Jan. 25 for this exciting Webinar as we bring together some early innovators both in and outside of the magazine world to share their early learnings about what does and doesn’t work in the new app economy, and how your brands can find new customers and kick-start a new revenue stream.

Register Now

At this min Webinar, you will learn:

• How to vet app developers and their pricing
• How to price your apps for users and advertisers
• Whether—and when—it is wiser to bring all or part of app development in-house
• How to turn content into applications and move from informing readers to servicing them
• How to handle bugs, complaints, upgrades and customer service
• The secrets of staying visible in the App Store environment
• What marketing tools are and aren’t working (and at what cost) to distribute apps effectively
• How magazines are weaving the app development and maintenance cycles into existing workflow
• What can be done to minimize cost and duplicated effort when developing apps for multiple platforms

	Joe McCambley Co-Founder & Creative Director The Wonderfactory
	Matt Bean AVP, Mobile, Social & Emerging Media Rodale Inc.
	Ulla McGee VP-Business Development and Mobile Macworld and PCWorld, IDG
	Moderator: Steve Smith Digital Media Editor min

Who should attend

Content Developers and Sales Managers at Consumer & Business-to-Business Magazine Brands, including:

• Mobile Content Strategists
• Online Community Directors
• Mobile Application Developers
• Marketing Managers
• CTOs
• CIOs
• Digital Media Managers
• Marketing Directors
• VPs of Marketing
• Brand Managers
• Audience Development Marketing
• Editorial Directors
• Online Editors
• Publishers
• Social Media Directors

Return to top

How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Adobe Flash or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

Return to top

What equipment do I need?

For the audio connection:

• A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported) 
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player. 
• Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
• Display set at 1024 x 768 
• Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

Return to top

Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Shadi Akhavan at sakhavan@accessintel.com.

 *min does not offer any refunds for the webinar.  All sales are final.

On Demand min Webinars

Return to top