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min Webinar:
iPad for Magazines: Tablet Pioneers Share Profit and Popularity Tactics

Wednesday, October 20, 2010
1:30 - 3:00 PM ET

Personalized Certificate for all Attendees

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

About the Webinar:

With more than 3 million iPads already sold in under six months, the new Apple gadget is the fastest-selling consumer electronics device in recent memory. Magazine publishers have had high hopes for the tablet format: that it will bring both paid models and an immersive design at last to digital media experiences. Has it? For this special min Webinar on Oct. 20 we gather three of the early-in tablet magazine publishers to share their learnings about iPad app business models, design, distribution and consumer response. Who better to discuss what we have learned and still need to know about tablet platforms than the strategists behind the Wired, Popular Science and Popular Mechanics iPad apps?

Which multimedia enhancements are appealing to users? How are magazines effectively translating the unique immersive qualities of print to an LCD screen and also leveraging its consumer connectedness and touch capabilities to redefine their brands? What business models are working for publishers and with consumers, and what new revenue opportunities will the tablet platforms open up for magazines in the future? And almost all publishers have to concern themselves with cost of development across platforms. Our team of early stage tablet gurus from Condé Nast, Bonnier and Hearst will share the lessons learned in this first round of tablet-ized media.

At this min Webinar, you will learn:

• How publishers are establishing price points on tablet issues and how consumers are responding
• What advertisers are looking for when partnering with tablet-specific ad programs, and what kinds of premiums they might be paying
• What metrics are available now (and in the future) about how readers are interacting with magazine apps and their advertising
• Which touch-screen design elements are and are not working with iPad users
• Which tools have been most effective at promoting magazine apps
• Which multimedia extras (audio, video, slides, mini-apps) have proven to be most successful in maximizing engagement
• What levels of engagement publishers are seeing in their magazine apps and how has it evolved over time
• What tools and processes publishers are employing to streamline and amortize development across multiple tablet platforms
  
  Speakers:

	Howard Mittman VP & Publisher Wired
	Mike Haney Executive Editor Popular Science
	Chris Wilkes VP, Digital Editions & Audience Development Hearst Magazines Digital Media
	Ali Rana Senior Vice President/Head Scientist, Emerging Media Lab, Dynamic Logic & Millward Brown
	Moderator: Steve Smith Digital Media Editor min

Who should attend?

The following titles at Consumer & Business to Business Magazine Brands:

• Marketing Managers
• Marketing Directors
• Social Media Managers/Directors
• Public Relations Managers/Directors
• VPs of Marketing
• Brand Managers
• Audience Development Directors
• Editors
• Editorial Directors
• Online Editors
• Publishers
• Research Directors
• Sales Managers/Directors

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Adobe Flash or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: Pentium III 733mhz+ or equivalent
• Operating system: Windows 7, Window Vista or Windows XP SP3, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported) 
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player. 
• Internet connection: High speed Cable / Fiber / DSL
• Display set at 1024 x 768 
• Mac users are encouraged to use Firefox 3.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

For content questions regarding this Webinar, contact Elizabeth Brown at 301-354-1610 or ebrown@accessintel.com.

 *min does not offer any refunds for the webinar.  All sales are final.

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