min Webinar:
The Great Tweet-Up: Getting Relationships, Referrals and Even Revenue From Twitter

On-Demand Version

Each registration comes with access to the archived version of the program and the materials for 1-year.
The webinar first aired October 2009.

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

About the Webinar:

In less than a year, the microblog Twitter has become a force in the media world and an amazing new channel for editorial and marketing. Magazine brands like InStyle, People and Playboy have learned early lessons in using the platform in a variety of ways. But what do we know about what makes Twitter work best for magazine brands? In our October min Webinar we bring together the Twitter gurus from major magazine brands to share their best tips, tricks, do’s and don’t’s for making the most of Twitter. An audience development tool? A research tool for getting sources and ideas? A traffic generator? A novel ad venue? Twitter is proving to be all of those things. Find out how.

You will learn:

• How magazines are crafting internal policies for staffing Twitter feeds and establishing usage polices and editorial voice.
• How media brand staffers are working Twitter into a workflow.
• How editors and marketers are using third-party research tools to find new audiences on Twitter, research editorial topics and monitor competitors.
• How different publications are finding a Twitter voice that matches their brand mission.
• How content providers are using Twitter as an outlet and opportunity for advertisers and marketing partners.
• How to manage contests on Twitter.
• How to use an editorial mix to keep your feed fresh and interactive.
• How to leverage Twitter conversations at your own site and turn tweets into solid site content and product advertisers can support.
• How media brands are using the Twitter page and postings to serve advertiser campaigns and marketing promotions.
• How circulation and audience development teams can use Twitter to find new subscribers.

	Carri Bugbee Founder Big Deal PR
	Melissa Parrish Director of Community Strategy Time Inc. Lifestyle Digital
	Jennifer Salant Vice President, Business Development Glam Media
	Jason Snell Editorial Director Mac Publishing/IDG
	Stephanie Wagle Executive Editor Meredith Interactive
	Moderator: Steve Smith Digital Media Editor min

Who should attend?

Sales Producers and Managers of all Sizes at Consumer & Business to Business Magazine Brands, including:

• Marketing Managers
• Marketing Directors
• VPs of Marketing
• Brand Managers
• Audience Development Marketing
• Editors
• Editorial Directors
• Online Editors
• Publishers
• Research Directors
• Sales Managers/Directors

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Adobe Flash or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Adobe Flash or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Flash or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• Pentium III 733mhz+ or equivalent
• Operating system: Windows 2000, XP, Vista 
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher.  For Netscape, only versions 4.x are supported at this time.
• Internet connection: 56k Dial-up Modem+.  Presentations featuring Application Demostrations or Flash Video Rool-ins will require audience members to have a higher bandwidth connection such as Cable Modem or DSL. 
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Flash to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

Questions

If you have questions about the program, please contact marketing coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610; If you are having any technical difficulties or need assistance meeting the requirements above, please contact our Technical Support Center at 1-866-709-8255

*min does not offer any refunds for the webinar. All sales are final.