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min Webinar:
Facebook 2.0 for Media Brands: How to Maximize the Platform's New Features and Expand Your Audience


Wednesday December 15, 2010
1:30-3:00 p.m.

Register Now

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. $329 per location.

Personalized Certificate for all Attendees

About the Webinar:

By now, your media brand has a Facebook page and a strong number of engaged fans. You know the basics of being conversational, but are you aware of the next set of opportunities on Facebook? With the advent of features like Facebook Places, the Deals model for local merchants, apps and live video, there are new ways for media brands to expand their presence on Facebook while generating revenue.

In this min Webinar, we bring together top media brands that are taking Facebook to the next level by maximizing the site's audience development possibilities, emerging technologies and new applications. We will explore ways media brands can use game applications on Facebook to build loyalty and even revenue via virtual currency; drive events and contests; grow a fan base with Facebook Places; bring advertisers onto Facebook; and help marketing partners enhance their own Facebook presence.

This forward-looking Webinar will show you how to leverage Facebook as a publishing and community platform—not just as an extension of your Web site.

At this min Webinar, you will learn:
  • How Facebook Places and Deals can build your audience and social profile 
  • Which tools and tactics help you leverage Facebook's social networking to grow your audience through viral connections
  • To establish benchmarks and measure the ROI of your Facebook activity
  • How Facebook Connect can enhance user involvement
  • How applications, including games, are driving loyalty and revenue via virtual currency
  • How to leverage your Facebook presence with advertising partners
  • How to drive subscriptions via Facebook
Speakers:
Lesley Pinckney Lesley Pinckney
General Manager
Essence.com
Sean Adams Sean Adams
VP, Online Communities
Moose River Media
Robert Michael Murray Robert Michael Murray
VP, Social Media
National Geographic Society
Regina D'Alesio

Moderator:
Regina D'Alesio
Events & Special Projects Manager
min

 

Who should attend?

Sales Producers and Managers of all Sizes at Consumer & Business to Business Magazine Brands, including:

  • Marketing Managers
  • Marketing Directors
  • VPs of Marketing
  • Brand Managers
  • Audience Development Marketing
  • Editors
  • Editorial Directors
  • Online Editors
  • Publishers
  • Research Directors
  • Sales Managers/Directors

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Adobe Flash or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection), and
  • One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

  • A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
  • If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

  • PC: 166Mhz Pentium-based PC or better
  • Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported) 
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player. 
  • Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
  • Display set at 1024 x 768 
  • Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player


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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Shadi Akhavan at sakhavan@accessintel.com.

 *min does not offer any refunds for the webinar.  All sales are final.

Register Now

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