min Webinar:
Building the Better Storefront: Getting Magazines Into the E-Commerce Stream


View On-Demand

Wednesday, September 28, 2011
1:30-3:00 p.m. ET

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. $329 per location.

Personalized Certificate for all Attendees

• Who Should Attend
• Speakers
• How Does It Work?
• What Equipment Do I Need?
• Questions?

Give credit where credit is due. Magazine media have been driving sales for merchants for a century, but digital media and business models now give publishers more accountable access to the direct sales revenue stream. Through a variety of models, including storefronts of their own, partnerships with daily deals vendors, affiliate relationships, or outsourced e-commerce through third parties, the media are becoming part of the sale and adding a lucrative new revenue line to their businesses. But how do content sites push the goods, becoming merchandisers, while remaining media driven? In this Webinar we explore how magazine publishers are building the better e-commerce model by crafting smart storefronts and cultivating relationships with the e-commerce economy. What are the proven tactics for driving sales, leveraging editorial as tools for merchandising, and avoiding the pitfalls?

You will learn:

• How to create a compelling storefront experience that sells
• How to find and evaluate vendors that fit your needs and brand
• Whether and when affiliate relationships are worthwhile
• How to position purchase opportunities on Web sites to maximize performance
• How to use metrics to optimize e-commerce at your site and understand the user buy cycle
• How to staff for e-commerce businesses and maintaining relationships with vendors
• What’s involved in maintaining editorial independence when offering e-commerce
• When to use multiple channels (email, mobile, print) to drive revenue
• How to leverage editors’ choices and content most effectively in e-retail environments

	Kim Lau VP of Business Development and Partnership Relations Hearst Magazines Digital Media
	Marie Jones General Manager, Digital Media Allure
	Melissa Davis VP ShopStyle
	Steve Smith Digital Media Editor min

Who should attend

Content Developers and Sales Managers at Consumer & Business-to-Business Media Brands, including:

• Mobile Content Strategists
• Online Community Directors
• Mobile Application Developers
• Marketing Managers
• CTOs
• CIOs
• Digital Media Managers
• Marketing Directors
• VPs of Marketing
• Brand Managers
• Audience Development Marketing
• Editorial Directors
• Online Editors
• Publishers
• Social Media Directors

Return to top

How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Adobe Flash or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

Return to top

What equipment do I need?

For the audio connection:

• A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported) 
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player. 
• Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
• Display set at 1024 x 768 
• Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

Return to top

Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Danielle Sikes at dsikes@accessintel.com.
 *min does not offer any refunds for the webinar.  All sales are final.

To purchase on-demand, simply Register Now!

On Demand min Webinars

Return to top