min Webinar:
Pay-to-Play: Making Fee-Based Models Work for Your Magazine Brand


Thursday April 21, 2011
1:30 - 3 p.m. ET

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. $329 per location.

Personalized Certificate for all Attendees

• Who Should Attend
• Speakers
• How Does It Work?
• What Equipment Do I Need?
• Questions?

Who says consumers aren’t paying for digital content? Brands like Rodale, Harvard Business Review, Consumer Reports have selling online access and services for years. Wall Street Journal already boasts over 200,000 subscriptions to its e-reader and iPad editions. And most magazines are starting to build smart portfolios of free and paid mobile apps, a model that is starting to migrate to the Web and even TV. As more publishers experiment with various models for metered access, paid apps and cross-platform subscription bundles, min’s April Webinar will be a must see exploration of the models that are already working and that show the most promise for publishers.

Our Webinar speakers will share their lessons learned about crafting products that earn direct payment from consumers across multiple platforms: Web, mobile phones and tablets. Paid content is about salesmanship, packaging, merchandising and distribution. Our panelists will share their best practices for getting the right offers in front of the right users at the right time and at the right price.

Register Now

At this min Webinar, you will learn:

• How to target the right content in your portfolio for packaging into a paid product
• How to find that loyal base of users who most value your content (and are most likely to pay for it)
• How and where to position paywall or metered barriers to entry?
• How to use free content as a critical driver of paying customers
• How to merchandise content best with other offers and different touch points
• How to package services and other non-media items to add value to a paid package
• How to determine price points
• How to maintain renewal rates and upsell your loyal paying customers
• How to package and sell one-off content products
• How to leverage the app ecosystem and create mobile content that sells

	Josh Koppel Founder, ScrollMotion
	Sean Nolan Vice President, Online Operations and External Online Marketing Rodale Inc.
	Kent Schacht Director ESPN Insider
	Matt Skibinski Affiliate Relations Director for Press +
	Moderator: Steve Smith Digital Media Editor min

Who should attend

Content Developers and Sales Managers at Consumer & Business-to-Business Media Brands, including:

• Mobile Content Strategists
• Online Community Directors
• Mobile Application Developers
• Marketing Managers
• CTOs
• CIOs
• Digital Media Managers
• Marketing Directors
• VPs of Marketing
• Brand Managers
• Audience Development Marketing
• Editorial Directors
• Online Editors
• Publishers
• Social Media Directors

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Adobe Flash or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported) 
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player. 
• Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
• Display set at 1024 x 768 
• Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Shadi Akhavan at sakhavan@accessintel.com.

 *min does not offer any refunds for the webinar.  All sales are final.

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