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min Webinar:
Social Media 2.0 for Magazine Brands: Next Steps for Growing Your Audience and Attracting Sponsors

Available On-Demand

Personalized Certificate for all Attendees

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

About the Webinar:

You have a Facebook page, a Twitter feed, LinkedIn groups and all of the requisite content-sharing buttons and tools. Now what? What do media brands need to do to get beyond simple feed links and offhand conversations and really develop relationships with audiences—and sponsors?

For our Sept. 21 min Webinar, some of the more "socially" advanced media brands share ways in which they’ve made the most of Facebook, Twitter and LinkedIn to connect with audiences. We bring together experienced masters of well-socialized branded media along with PR and content consultants to explore advanced tips and tactics for enlarging your brand’s social footprint. Among the questions they will answer: How can your content become part of the viral bloodstream of these sites? What brings a Facebook page or a Twitter feed to the next level of genuine interactivity with readers? How do you bring sponsors come along for the ride? And how are some publishers already becoming social media consultants themselves for their clients?

At this min Webinar, you will learn:

• How to create social media marketing services for sponsors
• How to manage on-site social media tools to optimize your content's viral potential
• How editors and marketers are using third-party research tools to find new audiences on Twitter, Facebook and blogs; research editorial topics; and monitor competitors
• How to manage contests via social nets
• How circulation and audience development teams can use Twitter to find new subscribers
• How magazines are crafting internal policies for staffing Twitter feeds and establishing usage polices and editorial voice
• How to develop on-site content from user-generated content in the social media ecosystem
• How to leverage social and mobile apps to grow community
• Which are the best social media metrics of success
  
  Speakers:

	Jennifer Anderson Director, Audience and Analytics Bonnier Corporation
	Stephanie Agresta EVP/Global Director, Digital Strategy and Social Media Porter Novelli
	Matthew Yorke President, Strategic Marketing Services, IDG
	Cristina Lawrence Director, Social Media and Word of Mouth Marketing Razorfish, Chicago
	Moderator: Steve Smith Digital Media Editor min

Who should attend?

The following titles at Consumer & Business to Business Magazine Brands:

• Marketing Managers
• Marketing Directors
• Social Media Managers/Directors
• Public Relations Managers/Directors
• VPs of Marketing
• Brand Managers
• Audience Development Directors
• Editors
• Editorial Directors
• Online Editors
• Publishers
• Research Directors
• Sales Managers/Directors

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Adobe Flash or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: Pentium III 733mhz+ or equivalent
• Operating system: Windows 7, Window Vista or Windows XP SP3, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported) 
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player. 
• Internet connection: High speed Cable / Fiber / DSL
• Display set at 1024 x 768 
• Mac users are encouraged to use Firefox 3.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

For content questions regarding this Webinar, contact Jessica Clegg at (212) 621-4626 or jclegg@accessintel.com.

 *min does not offer any refunds for the webinar.  All sales are final.

On Demand min Webinars

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