min Webinar:
Positioning Your Brand for Mobile Revenues and New Audiences

On-Demand Version

Each registration comes with access to the archived version of the program and the materials for 1-year.
The Webinar first aired in June 2009.

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

About the Webinar:

With more than half of the 250 million cell phone customers in the U.S. already using text messaging, the mobile medium went way past the tipping point long ago so far as users are concerned. In this min webinar we show you how magazine brands not only can follow their users on mobile platforms but how they can position themselves to make money from it. This webinar brings together evolved magazine brands on mobile to share their best practices for finding the right technology partners, locating ad opportunities for sponsors and making themselves discoverable in the new mobile content eco-systems.

You will learn:

• How to identify and vet mobile technology partners for creating and distributing mobile content
• When it makes sense to bring mobile development in-house
• Does an iPhone/Android/Blackberry app make sense for your brand?
• How best to leverage your print, TV and Web assets to drive loyal users to the mobile product.
• What role mobile carriers continue to have for major media brands
• How to sell integrated mobile advertising campaigns with your existing ad product mix
• How to leverage mobile search, mobile portals and banner campaigns to generate a mobile audience
• How to leverage SMS to maintain relationships with users and generate revenue.
• The role ad networks play in monetizing your Web strategy

	Jason Fulmines Mobile Product Manager Gannett Digital
	Jeffrey Litvack GM, Mobile and Emerging Products The Associated Press
	Yaron Oren Director, Mobile Strategy and Operations Hachette Filipacchi Media, U.S.
	Cindy Mesaros Marketing Consultant Lundin Calling
	Moderator: Steve Smith Digital Media Editor min

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Who should attend?

Sales Producers and Managers of all Sizes at Consumer & Business to Business Magazine Brands, including:

• Marketing Managers
• Marketing Directors
• VPs of Marketing
• Brand Managers
• Audience Development Marketing
• Editors
• Editorial Directors
• Online Editors
• Publishers
• Research Directors
• Sales Managers/Directors

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.

Questions

If you have questions about the program, please contact marketing coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610; If you are having any technical difficulties or need assistance meeting the requirements above, please contact our Technical Support Center at 1-866-709-8255

*min does not offer any refunds for the webinar. All sales are final.