
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. $329 per location. This webinar first aired February 2010.
Up against Hulu on one side and talented YouTube uploaders on the other, magazine brands have to carve a middle path for themselves that attracts eyeballs and advertisers with well-produced, editorially polished short-form video. But what kind of video is resonating with viewers? How are publishers finding distribution routes in this cluttered universe? And how can your sales and marketing teams leverage this content with sponsors when massive video hubs like Hulu and YouTube seem to be sucking up media dollars?
This min Webinar will show you how magazine brands are meeting these challenges and already profiting from video media—one of the growth centers of digital media for the foreseeable future. From picking technology and distribution partners to leveraging YouTube, Facebook and emerging offline opportunities, our panel of experts will share best practices for online video success.
You will learn:
- Which magazine branded video shows are attracting audiences and why
- How your sales team can craft ad packages that resonate with sponsors
- How effective—or ineffective—video portal partnerships are in distributing video to a larger audience
- How to find the right video technology/platform partner
- Whether to offer embedded video and sharing tools, and how it affects your ad partners
- How to gauge the importance of your YouTube page for a video program’s success and how to attract users
- Whether—and how—to use Facebook as a video distribution platform
- What offline opportunities are emerging for your video assets, from VOD and mobile to Internet TV
- Which video ad formats and pricing models to use
Sales Producers and Managers of all Sizes at Consumer & Business to Business Magazine Brands, including:
- Marketing Managers
- Marketing Directors
- VPs of Marketing
- Brand Managers
- Audience Development Marketing
- Editors
- Editorial Directors
- Online Editors
- Publishers
- Research Directors
- Sales Managers/Directors
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The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Adobe Flash or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
- One (1) toll-free connection to the seminar (if you select the audio connection), and
- One (1) Internet connection to the seminar.
Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.
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For the audio connection:
- A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
- If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.
For the Internet connection:
- PC: 166Mhz Pentium-based PC or better
- Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported)
- Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
- Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
- Display set at 1024 x 768
- Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
Player Downloads
If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player
If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer
If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player
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If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Rachel Smar 301-354-1613 or email rsmar@accessintel.com
*min does not offer any refunds for the webinar. All sales are final.

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