min Webinar:
Tapping the Buy Button:
How to Generate E-Commerce Revenue for Your Media Brand

On-Demand Version

Each registration comes with access to the archived version of the program and the materials for 1-year.
The webinar first aired December 2009.

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

About the Webinar:

• How to align yourself with the right vendor/advertiser for your e-commerce initiative
• How to gauge whether affiliate relationships are right for you and your content
• How to staff up for an e-commerce relationships (who does what in which department)
• What should you be selling? What should you avoid?
• How do you overcome resistance of your C-suite and board and get their buy-in?
• How should buy buttons, affiliate relationships and links to e-tailors be handled within an editorial page?
• How to maintain editorial integrity and church/state clarity when your content is linked to product sales
• How do you successfully integrate e-commerce into your company’s marketing/communications plans?
• How do you determine and measure ROI—what analytics should you use?
• How do you target specific audiences that may be different from your brand’s usual audience?

	Scott Dunlap CEO NearbyNow
	Florent Peyre Vice President Business and Corporate Development Hachette Filipacchi Media U.S.
	Aaron Shapiro Partner HUGE Inc.
	Moderator: Steve Smith Digital Media Editor min

Who should attend?

Sales Producers and Managers of all Sizes at Consumer & Business to Business Magazine Brands, including:

• Marketing Managers
• Marketing Directors
• VPs of Marketing
• Brand Managers
• Audience Development Marketing
• Editors
• Editorial Directors
• Online Editors
• Publishers
• Research Directors
• Sales Managers/Directors

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Adobe Flash or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Adobe Flash or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Flash or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• Pentium III 733mhz+ or equivalent
• Operating system: Windows 2000, XP, Vista 
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher.  For Netscape, only versions 4.x are supported at this time.
• Internet connection: 56k Dial-up Modem+.  Presentations featuring Application Demostrations or Flash Video Rool-ins will require audience members to have a higher bandwidth connection such as Cable Modem or DSL. 
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Flash to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

Questions

If you have questions about the program, please contact marketing coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610; If you are having any technical difficulties or need assistance meeting the requirements above, please contact our Technical Support Center at 1-866-709-8255

*min does not offer any refunds for the webinar. All sales are final.