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min Webinar:
Rules of Engagement: Secrets of the Most Engaged Media Brands

Tuesday, June 22, 2010
1:30 - 3:00 PM ET

On-Demand

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. $329 per location.

Personalized Certificate for all Attendees

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

About the Webinar:

Marketers now have a wide terrain of possible touch points with which to cultivate real relationships with audiences: Web site, TV, social networks, mobile, live events and even in-store. Our Most Engaged Media Brands winners on this Webinar panel are coordinating their outreach across these many channels to create a seamless, 360 degree presence for their brands in their audience's lives. They know that engagement isn't just a strategy-it is a new way of maintaining and even creating brands.

At this min Webinar, you will learn:

• How magazines are following their audiences into the live events and venues they care most about
• How the new channels of email, Twitter, Facebook and blogs can be used to maintain an intimate connection with audiences
• How magazines are leveraging the Internet to create focus groups and test new ideas for their editorial teams and even for their advertisers
• How media companies are defining engagement for themselves and their ad clients, and measuring success
• How bringing the audience into a publication deepens relationships with readers
• How sales teams are leveraging their brand's user engagement with advertisers to create new experiences for the consumer
• How your Web site can be used to retain the audience you have and recruit new brand loyalists
• How emerging platforms, including mobile, out-of home, in-store presence and retail partnerships, can make your brand a constant companion for your audience

	Sean Adams VP, Online Communities Moose River Media
	Rachel Buchholz Managing Editor National Geographic Kids
	Cyndi Stivers Managing Editor EW.com
	Amy Wilkins SVP, Publisher Martha Stewart Weddings
	Moderator: Steve Smith Digital Media Editor min

Who should attend?

The following titles at Consumer & Business to Business Magazine Brands:

• Marketing Managers
• Marketing Directors
• VPs of Marketing
• Brand Managers
• Audience Development Marketing
• Editors
• Editorial Directors
• Online Editors
• Publishers
• Research Directors
• Sales Managers/Directors

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Adobe Flash or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported) 
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player. 
• Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
• Display set at 1024 x 768 
• Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email saun@accessintel.com

 *min does not offer any refunds for the webinar.  All sales are final.

On Demand min Webinars

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