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min Webinar:
What Do Advertisers Want from Magazine Brands?: Delivering ROI in 2011

Tuesday, July 27, 2010
1:30 - 3:00 PM ET

On-Demand

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. $329 per location.

Personalized Certificate for all Attendees

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

About the Webinar:

This virtual gathering of media buyers and brand marketers will explain frankly what magazine brands need to do to secure a place in 2011 marketing plans. These key members of the sales value chain will assess how they are buying print brands and assessing their cross-platform offerings. Have the new magazine metrics impressed media buyers? Are the cross-platform bundles everyone worked to craft last year capturing some of that revenue that is moving online? How can magazines earn a bigger piece of the marketing budget in an era of uncertainty and bottom-line thinking? How can publishers win those incoming RFPs? How should publishers position the print product in the marketing mix? What role does digital or mobile have in sealing the deal for cross-platform campaigns? And what are those pet peeves every salesperson should avoid?

At this min Webinar, you will learn:

• How magazines should be positioning print. What is its role and value in a larger media mix?
• What buyers like and don't like about your responses to RFPs
• What publishers need to understand about the current state and pressures of the agency/marketing business before your salesperson enters the room
• How media brands can partner with TV, radio and other media to give clients a more attractive integrated program that includes print
• What role mobile and emerging platforms like the iPad and video syndication play in distinguishing a media brand
• What frustrates buyers about the current magazine sales structures
• When does price matters in closing the deal?
• Which performance metrics buyers now expect
• The outlook for print and online ad sales in 2011
• Which marketing services now offered by magazine brands are resonating best with buyers and brand managers

	Lori Hiltz EVP, Managing Director MPG Chicago
	Jeffrey Holecko North American Media Manager Kimberly-Clark
	Todd Krizelman Co-Founder and CEO MagazineRadar
	Audrey Siegel President, Director of Client Services TargetCast tcm
	Moderator: Steve Smith Digital Media Editor min

Who should attend?

The following titles at Consumer & Business to Business Magazine Brands:

• Marketing Managers
• Marketing Directors
• VPs of Marketing
• Brand Managers
• Audience Development Marketing
• Editors
• Editorial Directors
• Online Editors
• Publishers
• Research Directors
• Sales Managers/Directors

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Adobe Flash or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported) 
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player. 
• Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
• Display set at 1024 x 768 
• Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

For content questions regarding this Webinar, For content questions regarding this Webinar, contact Jessica Clegg at (212) 621-4626 or jclegg@accessintel.com.

 *min does not offer any refunds for the webinar.  All sales are final.

On Demand min Webinars

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