The one-day essential gathering of consumer and b2b
media leaders with a stake in emedia.

8:45 – 9:15 a.m.

Wake-Up Call with Geoff Ramsey: Where We’re Heading

Geoffrey Ramsey of eMarketer, who runs the leading research aggregator for new media, will provide a candid and thought-provoking look at the state of online media and content providers’ opportunities to thrive in a down market. In this opening panel, Ramsey will locate where advertisers, users, publishers will be spending most and reaping more from an expanding digital universe. In his inimitable, Starbucks-fueled style, Ramsey gives us a statistical, must-have overview of the state of digital media.

You’ll learn:

• Where advertisers will be spending money online.
• Which advertising formats are growing and contracting in the next five years.
• The revenue growth projections for emerging platforms: mobile, social networks, RSS, video, email marketing.
• The role of search, social networks, Twitter, blogs, portals and offline promotions to drive audience.

Speaker:

Geoff Ramsey CEO eMarketer

9:15 – 10:15 a.m.

What Do Advertisers Need?

In a down year, marketers’ wants turn into needs as constrained budgets crave greater efficiency and demonstrable ROI. Our panel of media buyers faces this year’s challenge of selling into hard times. Are buyers still receptive to integrated and display campaigns that advance brand? Are they looking for more direct evidence of ROI from their programs? What metrics really matter for their current campaigns? Is experimentation on video, mobile and social media on hold? What role do hot technologies like behavioral targeting play in a brand’s overall campaign strategy at a major media site? And what are the expectations on pricing in a time of smaller budgets? This panel helps publishers understand the current needs of marketers so they can shape their product offerings throughout the rest of a recession year.

This panel will cover:

• Cross-platform campaigns that add value to the media buy.
• How to sell brand and display campaigns in a performance-oriented market.
• What advertisers need you to know about your audience.
• How print brands can compete against TV, newspaper and endemic Web brands.
• What advertisers need from your sales staff.
• Is behavioral targeting a necessary part of a publisher’s product mix?
• What types of content/editorial strategies are appealing to advertisers.
• Are video, social, and mobile extensions still important to buyers in tough times.

Speakers:

	David Adelman Founding Partner OCD Media
	Ellen Comley EVP, Managing Director MPG
	Audrey Siegel Co-founder, EVP Director Client Services TargetCast tcm
	Debbie Solomon Senior Partner Managing Director Business Planning, Mindshare
	Moderator: Steve Greenberger CEO SR Greenberger and Associates

10:30 – 11:30 a.m.

Keynote Panel: Pennies to Dollars: Can Digital Deliver the Revenue Media Needs? 

As major media companies focus more efforts on their digital future, are they trading offline, high CPM revenue models for the lower rate of return digital media still offers? How will these models work, and as ad pages decline in print, will digital businesses still support the media infrastructure to which we have become accustomed? Will advertisers pay more online? Will media companies do more with less? Or do publishers have to transform their editorial, distribution and business models fundamentally to reap the benefits of digital platforms? We explore these themes with CEOs from the consumer and business side, from the investment banking perspective, as well as a major agency executive who is buying into both platforms.

You’ll learn how to:

• How print and online staffs must reorganize for success.
• Must media do more with less from now on?
• Will media brands buy or build into their digital future? 
• Will digital acquisitions now position publishers to survive the future?
• Are well-known brands extending their reach effectively in ad and media networks?
• Do fee based models have a future in digital business models, or it s free for all forever?

Speakers:

	Jeff DeBalko Chief Internet Officer Reed Business Information
	Bill Holiber President US News Media Group
	Jim Spanfeller CEO Forbes.com
	Robin Steinberg SVP, Director of Print Investments Mediavest
	Moderator: Michael Rogers Author and Principal Practical Futurist

11:30 - 12:15 p.m.

Monetizing Community: Leveraging Your Audiences for Revenue & Reach

 Now, we dig deeper to hear exactly how magazine brands are in a unique position to leverage their passionate audiences, staff personalities, high quality content and brand equity into unique online community and social media. Are columnists necessarily good online leaders and can they be great sponsorship opportunities? Are blogs and forums, social media networks and aggregators easily impressed by your brand name? And should magazines try to host their own online communities and networks or find artful ways to plug into third “parties?” In the end, all of this highly trafficked new media needs to be monetized, and advertisers remain reticent about playing in user-generated sand boxes. How can familiar media brands play a role in creating safe social havens for brand sponsors? This panel brings together some of the field’s top community organizers and community monetizers to explore the most promising strategies for turning community spirit into revenue and reach.

You'll hear how to:

• Find and leverage your community leaders.
• Create user-generated content areas that even sponsors can love.
• Find sponsors for your top bloggers.
• Aggregate like-minded blogs into ad networks.
• Leverage citizen-journalists.
• Curate user-generated content and blending it with your staff-produced editorial.
• Leverage insights and data about your user base from community zones.

Speakers:

	Richard Antoniello Publisher Complex
	Christine Cook SVP Digital Ad Sales Martha Stewart Living Omnimedia
	Brandon Holley GM and Editor-in-Chief Yahoo! Shine
	Christy Tanner Editor-in-Chief & VP of Marketing TV Guide Online
	Moderator: Michael Lazerow CEO Buddy Media

12:20 – 1:15 p.m.

Luncheon
Featuring the Engagement Party celebrating the
Most Engaged Media Brands

Break bread with your peers and hear from the winners of this year’s Most Engaged Brands, min’s selection of the magazine brands that have excelled at highly engaging their audiences online with content and other creative offerings that make the return visit a fait accompli.
Special Guest - Debbie Marquardt, VP of Integrated Marketing Communications, Maybelline (L'Oreal)
Winners Announced!

1:30 - 2:30 p.m.

Marketing the Always-There Magazine: Audience Development across all Emedia Platforms

Your magazine brand is not only always on but always there. In hands, on desktops, on TV screens, and in pockets, your audience can be grown (or lost) 24/7 and in 360-degrees. How do audience development and marketing teams keep audiences in a constant loop of their brand and at the same time exploit multiple platforms to grow audience and revenue. In their move to emedia, magazines quickly have become video producers, radio stations and image banks. These assets need to be discoverable to audiences and other media to become part of the conversations your audiences are having everywhere, all the time. How do we pull off the next generation of magazine marketing?

This panel engages magazine brand marketing and audience development in a new world of multiple platforms and diverse assets. How is SEO and SEM quickly becoming “Digital Asset Optimization” (DAO) in a mediaverse of universal search? How can distribution and co-marketing partnerships drive customer acquisition? How should marketers work with all aspects of the editorial and sales team to ensure their content gets circulated. How should audience development be working with the blogosphere to enlist the key influencers? But most of all, where should marketers focus their efforts to deliver real revenue to publishers? How can marketing be part of the digital revenue solution? Our panel will show you how distribution and audience development strategies really can translate into the bottom line.

This panel will address:

• Training editorial staff to write with search in mind.
• Whether to manage SEO internally or partner with a third party vendor.
• How to optimize images and video to penetrate universal search results.
• When and when not to buy your way in to search results.
• The role of distribution partners, blogs and social media in heightening discoverability.
• Audience development tactics and strategies.
• How can marketers make their brands central to breaking stories and emerging trends?
• Can too much search-driven traffic diminish a brand?
• SEO strategies that turn newcomers into brand loyalists.

Speakers:

	Rachel Fishman Feddersen Director Parenting
	Karthik Krishnan Director Interactive Media & Sales Management Reed Business Interactive
	Gene Liebel Partner and Director of Research & User Experience Huge
	Roy Schwartz VP, Business Development & Marketing Politico
	Moderator: Rich Ullman Ripple6

2:30 – 3:15 p.m.

Integrated & Customized: Cross-Platform Packaging on the Fly

Offline and online, multi-touchpoint ad campaigns have been the holy grail for publishers and ad execs for decades, but how are they being executed well now? Clients want fully integrated multimedia proposals, and agencies always want “custom integrated” on short notice. How can publishers bring customization to integrated, cross-platform packages on such short notice and not lose the opportunity to a competitor? Can your digital team be the secret ingredient to an integrated plan that offers clients what they need faster than a print cycle can offer? How are media companies responding to the short notice RFPs and competing on the basis of customization?  

You will learn:

• How major publishers create processes around conceiving, pitching and executing cross-platform media plans.
• How to be proactive with agencies and brands and bring to them plans your teams can executive quickly against all content assets. 
• How leading publishers from the B2B and consumer sectors are managing the increasing demand for short notice proposals, integration of multiple media, and integration of brands into content.
• How can publishers sell multimedia packages when agencies’ media buying are sometimes balkanized so one hand doesn’t know what the other is doing? 
• Whether multi-media packages generate more profits or just more discounts.
• How can publishers establish processes or infrastructure to compete successfully in a complex selling environment?
• How digital media can add revenue, not just value, to an integrated package.
• How can publishers increase their profits when clients or agencies ask for a pound-of-flesh to bolster their own ROI?

Speakers:

	David Enberg Vice President, Consumer Media WebMD
	Tracy L Quitasol Exec. Director, Sales Operations New York Times
	Amanda Kanaga Senior Vice President, Digital Time Inc
	Matt Yorke Senior Vice President, Sales and Marketing IDG
	Moderator: Dan Ambrose Managing Director ambro.com corp

3:30 – 4:15 p.m.

Eletters: Finding Profits in Your In-Box

Most publishers already know that email newsletter are one of the most sustainable revenue drivers for a brand. Advertisers are eager to pay high CPMs to piggy-back their message on your trusted conversations with readers, and audiences also welcome these digests of branded content. But what is the next stage for email? How can publishers maximize the Web’s undeniable killer app? This panel brings together the postmasters general who turn magazine brands into mailings that users look forward to receiving and advertisers enthusiastically support. How can e-newsletter better serve your overall business model and drive users to your site’s most profitable areas? How can it work with, not just alongside, your search, print and social media tactics? How does this platform add value to advertising programs beyond merely extending the inventory? And how can email programs skirt the increased challenges of ISP filtering, reader fatigue, and mobile access?

This panel will cover:

• Content and design strategies that work.
• Boosting email circulation and open rates.
• Strategies for maintaining user loyalty and increasing site traffic via email.
• What are the relevant e-newsletter metrics?
• Integrating email advertising with online and print campaigns.
• Getting higher CPMs from smaller, more targeted email audiences.
• Monetizing e-newsletters through sponsorships.
• Frequency and restraint in e-newsletter scheduling.
• Finding the right vendors.

Speakers:

	James Hickey Creative Director, Digital Media HFMUS
	Doug Crichton Editor-in-Chief BHG.com
	Beth-Ann Eason GM and COO Beliefnet
	M. Sean Griffey President FierceMarkets
	Moderator:  Melinda Krueger Director, Digital Dialogue Ogilvy

4:15 - 5:00 p.m.

Video Distribution: That Art of Being Seen

The $64,000 question of last year was “Can anyone monetize online video?” The final answer may be long in coming, but there is one thing we do know already: the first step is amassing an online audience. In this year’s video panel we target the distribution hurdle. In a Web awash with user-generated, indie, and TV network content, how can magazine brands get their series seen? Our panel will explore the opportunities with video hubs, pod casting, video search, email promotion, and even video and out-of-home venues. How can smart distribution strategies help to attract more advertisers with longer deeper programs? Are there ways to monetize the video audience you attract even without selling a video ad? And what partnerships and technologies will help your video programming get a fair share of the video advertising that is already there?

You'll hear how to:

• Identify the best video distribution channels for your brand and audience.
• Promote and highlight your content with distribution partners.
• Make video search work for you.
• Sell sponsorships on your video programs.
• Leverage peer-to-peer sharing.
• Track video distribution.
• Use a YouTube channel to your advantage.
• Capitalize on opportunities in mobile video.
• Implement “viral” strategies.

Speakers:

	Richard Glosser Executive Director, Emerging Media Condé Nast Digital
	Chris Johnston Director of Technology Partnerships Brightcove
	Jimmy Jellinek Editorial Director, Playboy Magazine and Playboy.com Playboy Media Group Playboy Enterprises, Inc.
	Reggie Miller CEO Iced Media
	Moderator: Eldad Persky Director of Product Planning and Business Development Eyeblaster

5:00 - 5:30 p.m.

The Digital Baker’s Dozen: 13 Ideas for Increasing Audience and Revenue This Year

Our annual Min Day closing panel leaves attendees with a baker’s dozen of takeaways they can start implementing now. We gather top executives from some of the most successful magazine brands online to share their best tips and advice for advancing your online business even in tough times.

Speakers:

	Todd Anderman Senior Vice President, Digital Media HFMUS
	Gregg Michaelson EVP, Customer Marketing Rodale
	Lauren Wiener Senior Vice President Meredith Interactive
	Moderator: Steve Smith Digital Media Editor, min and Editor, minonline.com

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