David Adelman has been focused on helping marketer’s get superior results from their advertising investments throughout his 25 year career. He has worked on some of the most recognizable brands in a variety of categories. He pioneered DTC advertising beginning with Rogaine (though you wouldn’t know from meeting him) in 1988, Claritin in the early 90’s, Levitra and others continuing to this day.
He is a founding partner of OCD Media, an independent media services company for marketers seeking a fresh and objective approach to media strategy and media buying where he currently focuses his energies on building and applying advanced modeling techniques to improve communications productivity.
David’s expertise is media strategy; he believes in segmenting the consumer market based on the propensity to use a particular product/category and incorporating metrics for success. For most marketers this translates to determining real prospect user groups, not just demographic definitions, and planning a campaign towards specific ROI goals. His patient acquisition model has been used successfully by a number of pharma companies. But he’s not only about strategy. David knows that the real value of any plan lies as much in the execution as it does in the concept.
Prior to founding OCD Media, David held key media management positions at several major advertising agency and media service organizations, including Initiative Media, TN Media, DMB&B/MediaVest, McCann-Erickson, Saatchi & Saatchi and Rosenfeld Sirowitz & Humphrey. His five years on the client side at Schering-Plough has given him a broader perspective of the marketing process.
David has successfully managed media programs for P&G, Johnson & Johnson, Campbell’s Soup, Tyson Foods, Victoria’s Secret, Qwest Communications, LG Electronics, BIC, Pricewaterhouse Coopers, Bayer, Sara Lee, Fidelity Investments and others. His thought pieces are frequently published in key industry trade journals and he has appeared on numerous panels and conferences.
David is a frequent guest lecturer on Marketing, Consumer Behavior and Organizational Management at NYU and is an active member of the AAAA’s (American Association of Advertising Agencies) Print Media Committee. He was also a founding member and Sub-Committee chair for the Marlboro (NJ) Economic Development and Improvement Committee. When you meet David be sure to ask him about the highlight of his athletic career; catching a touchdown pass from Scott Brunner (NY Giants QB) in Giant’s Stadium.
Daniel M. Ambrose, Managing Director, launched ambro.com, corp. in 1994. ambro.com provides sophisticated strategy consulting and Advertising Sales Training to advertising driven media clients in the U.S. and abroad. Starting with the founding of About.com and iVillage in 1995, ambro.com has worked with hundreds of clients to help accelerate advertising revenue growth. We work with the management of media companies to customize training to precisely serve the needs of sales staffs selling local or national media; Internet, television or print.
In late 2008, Ambrose’s popularity and experience lead Media Industry Newsletter to partner with him to publish the Internet Sales Guidebook: Selling, Managing and Marketing Web 3.0 Media Brands.
Ambrose is especially known among clients for being able earn the respect of even the most hard-bitten experienced sales staffs, helping them to learn new approaches to increase success. Ambrose’s approach works well for a broad range of sales people because it’s not about developing an overpowering personality—like some trainers—but about using the principles of human interaction and persuasion to get the client to open up, talk, listen, and buy.
In addition to consulting and training Ambrose serves on the Boards of Directors of Kaboose, Inc. and Guard Publishing Co. as well as the advisory boards of Pando.com and Godengo.
Before establishing the company Ambrose was Vice President and Publisher of Child Magazine at the New York Times Company. Ambrose led Child to be named in Adweek’s “10 Hottest Magazines,” two consecutive years. He also spearheaded an initiative to make Child the first major consumer magazine to selectively deliver individually-customized editorial content.
At the New York Times Co. Ambrose initiated successful relationships with CBS Radio for daily “Raising Kids in the 90’s” vignettes; with PC World for a joint venture, “Smart Computing for Kids”; with the Software Publishers Association for a joint promotion “Fun With Computers and Software”; with the American Medical Association for the “Healthy Kid Guide”; and with the Children’s Miracle Network for “Miracles Can Happen.”
Previous to working for Child Ambrose was Advertising Sales Director of Cahners Consumer Magazines (and TV) Division where he managed ad sales in Healthy Kids magazines, and American Baby Sampling and Couponing programs. At Cahners Ambrose helped launch the Healthy Kids TV Show, which sold-out before the launch and was profitable from the first year in production. He also conceived and sold American Baby’s Discovering the First Year of Life, a one-hour cable special.
Ambrose entered the parenting publishing arena by founding Fathers Magazine with partners Reed Phillips and Duncan Spencer. Fathers was a much lauded start up, but suffered from funding shortages subsequent to the Crash of 1987.
From 1983 until 1987 Ambrose served in several executive management positions at Hearst Magazines Division, first at House Beautiful, and finally as Director of Corporate Advertising. As director he lead marketing, sales and administrative management to multi-magazine advertising packages for Hearst’s largest and most important clients, running approximately 3,500 advertising pages annually. Ambrose was also responsible for the creation of the first “Electronic Rate Card,” on computer disk, which was used by advertising media planners to instantly price Hearst Magazine packages.
Ambrose joined Hearst from Ziff Davis where he was Advertising Director of Backpacker, and SkiXC magazines and where he was trained in the classic Ziff Davis structured selling method.
Ambrose began his media career at The Washington Monthly a small but influential public affairs magazine. He served as Advertising Manager and Advertising Director of American Film magazine at The American Film Institute for four years where he quadrupled advertising pages and increased revenue 10 times.
Todd Anderman, Senior Vice President, Digital Media, for Hachette Filipacchi Media U.S., is responsible for the company’s web sites, mobile business as well as other emerging platforms. Over the course of Anderman’s career, he has successfully built and expanded a number of brands in the digital space. Prior to joining Hachette Filipacchi Media U.S., he served as president of Maxim Digital, senior vice president of American Greetings Interactive and senior vice president at eMusic. He began his career at Ziff Davis Publishing where he held a number of positions over the course of almost ten years. Anderman is a graduate of Brandeis University.
Since joining Complex Media in 2002, Publisher and CEO Rich Antoniello has grown the company from an unrealized concept to being the definitive cross-cultural buyer’s guide and lifestyle magazine for young men age 18-34. Under his leadership, Complex Media has become a leading media and marketing solutions company, reaching beyond the limits of a traditional publishing and providing real-time results for partner brands.
Prior to joining Complex, Antoniello spent four years at National Geographic Adventure where he rose to become National Sales Director in only a short amount of time. Before this, he served as regional sales manager for Men’s Journal. He began his career at Saatchi & Saatchi Worldwide where he handled media planning for Proctor & Gamble, Sauza and Paddington Brands.
A 28-year advertising and marketing professional with diverse experience across offline and online media and direct marketing, Ellen oversees communication planning teams at MPG handling a client portfolio which includes Fidelity, McDonalds, Goodyear and Autozone, among others. Prior to MPG, she worked at major agencies across the country including BBDO, Grey/Mediacom, McCann and Goldberg Moser O’Neill on clients ranging from Apple, Dell and Microsoft, to Bank of America, VISA, and Sprint. Ellen has also been an entrepreneur, providing media and creative consulting services to agencies and clients with her own company Media Ranch. During the internet explosion of the late nineties, Ellen ran the interactive media and analytics operations of Modem Media, managing exponential agency growth on clients which included Michelin, HP, etrade and Intel. Her combined online and offline expertise has led the evolution of integrated planning teams at MPG, helping to re-invent the media agency model to keep pace with our industry’s increasingly digital future.
Ellen holds a B.A. in English and American Literature from Brown University and a Masters in Advertising from Northwestern University, and lives in Newton, Massachusetts with her two sons.
Christine Cook joined Martha Stewart Living Omnimedia in July, 2007. In her current role as Senior Vice President, Digital Advertising Sales, she spearheads the sales effort in support of MSLO’s Internet business segment.
Ms. Cook has 13 years of experience in digital advertising sales. She joined MSLO from IAC Partner Marketing, where she served as Vice President, Sales, managing a 52-person team and bearing responsibility for sales marketing and national advertising revenue across such IAC sites as CitySearch, Evite.com, Expedia, Match.com and Ticketmaster.
Previously, Ms. Cook served as Director, Consumer Advertising at the Financial Times. Prior to that, she spent five years at The New York Times Digital in various sales executive roles, culminating in her position as Vice President, International and founder of nytimes.com’s first international sales office in London. s. Cook is a graduate of Louisiana State University in Baton Rouge, Ms. Cook lives with her husband in New York City.
Doug Crichton is editor-in-chief of BHG.com, the Web site of Better Homes and Gardens, and is editorial director of Meredith Special Interest Media’s food, holidays, and video groups. He joined Meredith Corp. in 2007 after 14 years at Time Inc., where he was vice president/editor-in-chief of Cooking Light and Health magazines. Before going into magazines, Crichton spent 7 years in daily news, supervising The Associated Press’ Texas operations and reporting at the Richmond (Va.) Times-Dispatch.
Jeff DeBalko is the President of the Reed Business Information (RBI-US) Business Media Division, as well as the company’s Chief Internet Officer. He is also a member of the RBI-US executive team, reporting to CEO Tad Smith.
As President of the Business Media Division, Jeff leads a broad range of industry-leading publications and properties, including Furniture Today, JCK, Gifts and Decorative Accessories, TWICE (This Week in Consumer Electronics), Broadcasting & Cable, Multichannel News, Publishers Weekly, Library Journal, Design News, EDN, Logistics Management, Modern Materials Handling, Purchasing, Chain Leader, Control Engineering, Foodservice Equipment & Supplies, Graphic Arts Monthly, HOTELS, Packaging Digest, Restaurants & Institutions, Semiconductor International, Consulting-Specifying Engineer, In-Stat and TRACOM Group.
In addition, in his role as as Chief Internet Officer, Jeff has overall strategic and operational responsibility for the Internet business of RBI-US, including national sales and marketing, strategic relationships, and online product development. He also leads Reed Business Interactive (RB Interactive), the Internet division of RBI-US, overseeing Web products for the company’s market-leading brands.
Jeff has more than 20 years of publishing and technology experience with an extensive background as an online media executive. At RBI-US, he has also held the positions of President of the Reed Television Group and President of the Reed Publishing Group. Prior to these appointments, he served as General Manager of eLogic Corporation, where he was responsible for all business operations.
Before joining eLogic in 2003, Jeff was President of IDG Global Communications, a division of International Data Group. During his 17 years with IDG, he also held the positions of Vice President, International Publishing Services, and Vice President of Technology for Infoworld Media Group.
Jeff holds a Bachelor of Science degree in marketing management from the California State University, East Bay.
Robert Faletra is the CEO of Everything Channel. With P&L responsibility he oversees the entire operations of the business, including sales, marketing, editorial, new business development, acquisitions and other issues pertaining to the group’s online, events, software, services, print, and research-based products. An innovative businessman and one of the top most authorities in the technology marketplace, Faletra is recognized as the voice of and for the Channel. Faletra is highly sought after by both start-up firms as well as large well established companies to help them conceptualize and build strategic channel initiatives, while analysts look to Faletra for the pulse of the technology marketplace.
Since taking on the leadership of CMP Channel in 2001, Faletra has conceptualized and launched numerous successful new businesses including the Institute for Partner Education & Development (IPED) and online services including a workflow tool that helps create proposals and configure technology solutions (eXalt’s multi-vendor workflow tool); a promotions tool to manage incentives (MTC Performance’s spiff solutions); and a business growth and management tool (M&A Forum). Most recently, Faletra acquired Gartner’s Vision Events giving the Channel further international reach and the ability to connect those who sell and buy through the Channel. An early adopter of the Internet, Faletra pushed CMP into the online world in the early 1990’s and was instrumental in driving the company’s transformation from a print publisher to a full service supplier of integrated media and other services. As a professional journalist who chronicled the formation of the high tech industry from its earliest days, he has won numerous awards, including one of the 25 most influential high tech editors for five straight years.
Faletra a member of the United Business Media’s former CMP Media board, also serves on the board of directors for high-tech start-up eXalt Solutions based in Cambridge, MA. In addition, he serves in an advisory role to many small companies looking for expertise in building their indirect sales channels. Faletra is a graduate of the University of Massachusetts at Amherst.
Rachel Fishman Feddersen, director of Parenting.com, oversees all online editorial operations of The Parenting Group, comprising Parenting Early Years, Parenting School Years and Babytalk magazines, the Babytalk Pregnancy Planner and the Babytalk First Months guide. Since joining Bonnier Corp.’s Parenting Group in 2007, Rachel has spearheaded significant growth for Parenting.com, steering the website through a highly successful relaunch and consistent site traffic increases over the past two years.
Rachel has been creating and editing websites since the mid-1990s, with a focus on technical innovation, micro-targeted content, and user involvement. She has worked as site director of Meredith’s LadiesHomeJournal.com, where she won an award for online/offline brand strategy; as launch editor of WhattoExpect.com at Waterfront Media, the first online home for the blockbuster series What to Expect When You’re Expecting; and as senior editor at Disney’s Family.com. She also oversaw the creation of Disney’s VacationTogether.com. She began working online at Metrobeat.com, the first online guide to New York City (later purchased by CitySearch and spread to cities across the nation). Rachel is a graduate of NYU’s Interactive Telecommunications Program.
Richard Glosser is responsible for developing the company’s video, mobile, podcast, and other new media initiatives.
For almost 20 years, Mr. Glosser has been identifying and building new business opportunities and brands in traditional and digital media. He has worked across all facets of production and distribution of film, television, cable, broadband, and emerging platforms.
Prior to CondéNet, Glosser had senior leadership roles at CSTV, Bolt, and NBC. Glosser’s early career was at Sony Pictures Entertainment, where he spent over 11 years, and was Founder and President of SPE’s digital media division, Columbia TriStar Interactive. During his tenure at Sony, he launched Jeopardy! and Wheel of Fortune online and was part of the launch team of SPE’s basic cable network, Game Show Network.
Glosser has a BS from the University of Pennsylvania and an MBA from the Columbia Business School. He is married with two children and lives in New York City.
Steve Greenberger is currently the CEO of SR Greenberger & Associates in New York where he directs all of the company’s business development, media, marketing and support services to build effective, actionable and relevant strategies for major U.S. clients. He has also launched “Creative Diagnostics”, a new and innovative Internet research tool that measures the effectiveness of advertising messages and the media that carries them.
Sean Griffey was named President of FierceMarkets in late 2008. In this role, he sets the strategic direction and has overall responsibility for the performance of the company.
Sean joined Fierce in 2005 to help the company meet the challenges created by rapid growth. As the Chief Operating Officer he was responsible for overseeing the Finance, IT, and Shared Services operations, and also served as publisher of the Life Science group.
Prior to joining FierceMarkets, Sean spent nearly ten years as a strategic consultant for A.T. Kearney and PricewaterhouseCoopers. In this role, he participated in a broad spectrum of strategy, operations, and M&A engagements for senior executive clients in the telecommunications, financial services, industrial, and media & entertainment sectors. Sean an M.B.A. from Northwestern’s Kellogg School of Management and a B.S. in Economics from Penn State University.
Todd is the Vice President - Digital Sales & Operations for The New York Times Media Group, which is comprised of flagship New York Times newspaper, NYTimes.com, The International Herald Tribune, IHT.com, and WQXR. In this role, he is responsible for advertising revenue for NYTimes.com, the leading news site on the web, reaching 30 million unique readers each month. Additionally, Todd is also responsible for cross-platform sales development for the Media Group, leading a 30-member team that supports the creation of customer-centric, idea-driven programs for advertisers in our newspaper, magazine and digital platforms.
Todd joined The New York Times Company in 1989 as an intern, later becoming an advertising account manager at McCall's. From 1994 to 2004, he worked for Meredith Corporation in numerous positions, including General Manager of Ladies' Home Journal (where he managed circulation, production, finance and operations) and managing director of Meredith Integrated Marketing. He also served as General Manager for the 1998 launch of MORE Magazine, the successful title serving the baby boomer audience. Todd returned to The New York Times Company in 2004 to manage the Business Development function in advertising. Mr. Haskell earned a Bachelor of Arts degree in history from St. Lawrence University in 1990 and an M.B.A. degree from Fordham University in 1997. He resides in Manhattan with his wife Angela.
Bill Holiber began his career in 1981 at Cowles Business Media, where he launched Inside Media magazine and headed six other titles, including Folio: and Catalog Age. At Cowles, he helped create the first magazine to be produced using only digital technology, and the first media news and information website, “Media Central.”
In 1994, Mr. Holiber joined U.S. News Media Group, where he implemented an integrated sales department across media properties including U.S.News & World Report, The Atlantic Monthly, Fast Company, and Applied Graphics Technologies.
Mr. Holiber served as publisher of The Atlantic Monthly in 1999, and was then appointed publisher of U.S. News prior to becoming its president in 2004. As president, he transformed the brand into a leader in digital publishing, expanded content in Health, Business, Education, and Nation & World sections, increased the website audience to over 6 million unique visitors, and expanded revenue by 100% in one year.
Mr. Holiber received his bachelor’s from Springfield College and holds a master’s from the University at Albany (NY).
Prior to coming to Yahoo! to develop, launch and oversee Shine (http://shine.yahoo.com), Brandon served as the editor- in-chief of Jane magazine, and before that, the founding editor of ELLE girl. She has held senior editorial roles at GQ, Time Out New York. Her journalism career began when she started writing for Paper magazine in 1989 and continued at Rolling Stone magazine, Women’s Own and Sportswear International. Advertising Age named Brandon a “Woman to Watch” in 2002.
Editorial Director Jimmy Jellinek joined Playboy Enterprises, Inc. in September 2008 and is in charge of the combined print and digital operations for the Playboy Media Group. He is currently based in the company’s New York office.
Most recently, Jellinek served as Vice President, Entertainment and Programming, for Heavy.com where he oversaw all original content and programming, built relationships with online portals and the entertainment industry, and managed the site’s programmers, production, and content creators. Before Heavy.com, Jellinek served as Maxim’s Editor-in-Chief where he ran the editorial operations and acted as the overall brand director. Additionally, Jellinek was Stuff’s Editor-In-Chief of all editorial operations, responsible for leading the editorial staff and securing cover-talent; Editor-in-Chief of Complex; and held several positions at FHM magazine where he was a member of the U.S. launch team. He began his career in publishing at Details magazine as an editorial assistant.
Jellinek graduated from Colorado College earning a B.A in history. He resides in Brooklyn with his wife and daughter.
Chris Johnston is the director of technology partnerships at Brightcove, where he develops and implements strategies surrounding Brightcove’s ecosystem of technology and distribution partners who are developing applications with the Brightcove online video platform.
For more than 15 years, Chris has worked in product management, product marketing, and product development at small, private startups as well as in larger and publicly traded companies. From 2000 until 2007, he was Director of Products at Viewpoint, where he led the planning and development of their rich media ad serving platform and oversaw the acquisition and integration of Unicast. Prior to Viewpoint, he was Product Manager at then Microsoft-owned Softimage, a Montreal-based developer of high-end 3D animation software for the film, post-production, and games industries.
Chris studied computer science and computer graphics at Hampshire College in Amherst, Massachusetts, and holds a B.A. in Behavioral Sciences from Concordia College New York. He is currently working towards an M.A. in International Affairs at the New School in New York City.
Amanda Kanaga is senior vice president, digital for the Time Inc. Media Group. An experienced strategist, Kanaga leverages Time Inc.’s digital assets to create innovative solutions for clients. In 2007, Kanaga established the Time Inc. Digital Network, giving advertisers access to Time Inc.’s aggregated online audience of 22 million unique users and providing them with customized media plans that span across Time Inc.’s trusted brands.
Prior to being named to her current post earlier this year, Kanaga was the vice president of business development at MNI, Time Inc.’s targeted advertising division. During her six-year tenure at MNI, Kanaga was responsible for multiplatform media development, strategic partnership development and for overseeing the company’s entry into in-house targeted digital media services. She successfully identified marketing opportunities and launched products to meet marketplace demand, while uncovering new revenue streams for the division which accounted for more than $60M in new business.
Through Kanaga’s efforts, the MNI product portfolio has become a comprehensive suite of highly targeted marketing solutions for print and online.
Prior to joining Time Inc., Kanaga held various publisher positions at Norwalk, CT-based Business Journals, Inc. She earned her Master’s and B.A. degrees from Fairfield University and is a member of the New York Interactive Advertising Club. Kanaga and her husband, Matt, reside in Fairfield, CT with their four sons.
Karthik Krishnan is a seasoned Online Media professional with strong experiences in online strategy, sales management, audience & business development, and technology. He is currently the Director – Interactive Media and Sales Management at Reed Business Interactive and is responsible for improving the financial performance and audience engagement of Reed’s 44 core online brands such as Broadcasting&Cable, Multichannel News, and JCK. For the past 2 years, his brands have been growing revenue at ~2.5 times the industry average while page views are up 25+% YOY.
Prior to joining Reed, Karthik was a Principal at Agilone, a marketing analytics firm. He was responsible for building a relationship marketing practice aimed at maximizing profits by identifying opportunities, and implementing best practices across the customer lifecycle: Acquisition, Development, Retention and Service. He was also with Rodale, publisher – healthy active living magazines and books for over 8 years
He serves on two non-profit boards – NY Public Allies and East River Development Alliance. He was actively involved with the Bill Clinton Foundation. Some of the non-profit initiatives he has worked on include – developing Harlem (New York City) into a business and tourist destination, and Doubling agricultural production in India.
Karthik has an MBA from New York University – Stern School of Business. He received the distinction “Stern Scholar” and was inducted to the “Beta Gamma Sigma” honor society. He has a Bachelors in Engineering from Coimbatore Institute of Technology and was conferred the “Student of the Year” and “Best Outgoing Student” awards.
Melinda Krueger is a nationally-recognized expert in the field of email marketing. As the Email Diva, she wrote a weekly advice column for the Email Insider, published by Media Post. With Ogilvy One and other leading agencies, Melinda has helped Miller Brewing, Harley Davidson, Sears and many other top companies develop and improve their email marketing programs and interactive initiatives. She holds an MBA from Marquette University and is a frequent speaker for business schools and professional organizations.
Gene Liebel is Partner, Director of User Experience at HUGE where he oversees User Research, Analytics, and Experience Design. The online businesses designed and developed by HUGE now enjoy over 160 million unique visitors monthly and account for $5.6 billion in annual revenue. Clients include Jetblue, Time Inc., About.com, IKEA, Adult Swim, Reader’s Digest, Reuters, and Amnesty International.
Prior to joining HUGE, Liebel was Vice President, Product Management at Silverpop Systems, a leading provider of email marketing and CRM software. Liebel’s product designs have won numerous industry honors including Communications Art’s Interactive Media Award, an International ANDY Award, and several AdTech Prizes. He received a B.A. in Classics from Bard College.
Gregg Michaelson is Executive Vice President, Customer Marketing, for Rodale Inc., a global media company with a heritage, mission and authority dedicated to the health and wellness of the individual, community and planet. He oversees Rodale’s customer marketing activities across all platforms and manages the company’s global direct response marketing business, which encompasses online and offline sales of magazines, books, video, and online subscription services. In addition, he leads all of Rodale’s branded Web sites, as well as magazine circulation and retail sales. His group also oversees Rodale’s customer database and analytics.
Michaelson joined Rodale in 2001 as Vice President of Book Marketing, where he led the company’s transition to a multi-channel approach to the direct-response marketing of magazines and books, leveraging key Rodale brands such as Prevention, Men’s Health, and The Abs Diet.
Prior to joining Rodale, Michaelson served as Vice President of Marketing for American Family Enterprises, a Time Warner affiliate, where he directed sales of magazines, books, music, videos, and merchandise through multiple direct marketing channels in the United States and abroad. He holds a master’s degree in business administration in finance from New York University’s Stern School of Business and a bachelor’s degree in English literature from the University of Michigan.
Over the five years he spent with American Family Enterprises, he also served as Vice President of Prospect Marketing and New Business Development, Executive Director of Merchandise Marketing and Director of Targeted Marketing. Prior to that, Michaelson worked for four years with The Reader’s Digest Association, most recently as Product Manager of Catalog Marketing.
An entrepreneur, visionary and true innovator, ICED Media CEO Reggie Miller has always had a knack for identifying emerging trends and capitalizing on their growth. It is this intuition that has led him to create one of the leading digital marketing companies today.
In 1999, Miller and Co-Owner Leslie Hall launched ICED Media in an effort to fill a void in the growing online space. Since then, the company has been at the forefront of creating ground-breaking digital platforms while developing strategic partnerships with their clients to enhance their existing marketing strategies. In nine years, ICED Media has grown the business considerably and is responsible for developing online campaigns for such brands as CNN, Comedy Central, Paramount, The N, Dreamworks, TNT and Interscope Records.
Miller’s foray into the digital world happened by chance after running across a posting for a digitizer of music and video assets for Vibe magazine’s online division in 1995. Only a few months prior, Miller had graduated from the Art Institute of Philadelphia with a degree in music and film. However his knack for understanding the power of the online space led him to Vibe, and in a short amount of time, Miller quickly ascended the ranks within the company to become the Director of Operations for Vibe and Spin Media Ventures. At the urging of the CEO, Miller ran his department like it was his own business. He gained all of the experience – successes and challenges included – and spent none of his own financial resources in the process.
Outside of Vibe and Spin, Miller became known as the guy who not only knew about the online space, but was equally as creative with marketing concepts. He was so good at his job that he was often solicited to develop emerging websites at the height of the dot.com era. Easily identifying his strengths as a big picture idealist, Miller recruited the Media Ventures’ Director of Sales, Leslie Hall, to assist him in developing the nuts and bolts to his side ventures.
Miller and Hall eventually left their positions at Vibe and Spin to launch ICED Media full time. Their first client was Bad Boy Records where they executed an online campaign for P.Diddy’s “Forever” album. Online marketing was a foreign concept in the urban space at that time, but ICED carved out a niche for themselves by becoming experts in online grassroots marketing, ad buys and positioning. ICED knew how to build relevant content and market it to identified target audiences. The company’s formation continued to take shape as ICED began to create synergies in both advertising and editorial to ensure client visibility. By 2000, ICED expanded their roster beyond urban brands and began to pitch corporate clients. Kraft and agencies Ogilvy & Mather, Widen & Kennedy and Arnold Worldwide all signed on. The rest, as they say, is history.
As an entrepreneur and businessman, Miller has successfully mastered the art of not only the deal but of true partnership. “Not having to do it alone and bringing in people that compliment my strengths and weaknesses is the best part,” he says. “None of my business success would work without the right mix of good people. In order to succeed, you must align yourself with the right people and those people have assisted me along my journey.”
In addition to ICED Media, Miller is also owner of several businesses in North Carolina and New York. In 2004, he purchased Osceola Studios in Raleigh, North Carolina and also opened Nolita House, a comfort food bistro in New York’s trendy Soho neighborhood. In 2006, he joined partners Brian Dawson and Naledi Khabo to launch a sports marketing company, Magnum Opus.
In his spare time between developing companies and spending time with his family that includes three children, Miller has even managed to serve on the marketing committee for the American Cancer Society since 2004. From creating concepts to ad campaigns to raising money and awareness, Miller’s visionary approach is limitless as he unselfishly gives of himself and his time. Speaking to the youth nationwide is another passion of Miller’s. Whether it is high school or middle school students or a young staffer on his team, Miller makes quiet deposits in the lives of others based upon his wealth of knowledge and experiences.
Eldad Persky, an accomplished entrepreneur, having co-founded and led technology startup IntelliGate, leads the development and introduction of numerous new products for Eyeblaster, with responsibilities spanning across Eyeblaster’s offering for creative agencies, campaign management platform and integrated projects with various technology partners.
Prior to Eyeblaster, Mr. Persky held product and project management positions with Random House and Real Networks. Eldad has an MBA from Harvard Business School and a B.S. in Computer Science from the Hebrew University of Jerusalem.
Tracy Quitasol is the Executive Director of Sales Development at The New York Times. She leads a team which develops client-focused, integrated advertising programs designed to drive revenue across the newspaper, online and mobile. Her responsibilities include managing digital pre-sales including media planning, product marketing and new ad unit development. She also directs the digital post-sale function of monitoring and supporting optimizations in collaboration with the ad operations team.
Tracy has worked in sales development since 1994. She was previously Director of Marketing in Meredith Corp’s Integrated Marketing Department, and held similar positions in sales development at Hearst Corp. and Time Inc. Tracy holds a masters degree in Urban Planning from Columbia University and a bachelors degree in Political Science from Indiana University.
Geoff Ramsey is one of the Internet’s most exciting digital marketing visionaries. As CEO and co-founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practice, covering every aspect of marketing in the digital age. He is frequently quoted in The Wall Street Journal, Forbes, CNN, BusinessWeek, Business 2.0 and Advertising Age.
A highly regarded speaker with an engaging presentation style, Geoff speaks at major industry and corporate events around the globe, including ad:tech, the Interactive Advertising Bureau (IAB), the Conference Board, the Economist Conferences, Yahoo!, Google, OMMA and the Direct Marketing Association (DMA). Prior to starting eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft General Foods, M&M Mars and AT&T.
Michael Rogers is a new media pioneer, journalist and novelist who recently completed two years as futurist-in-residence for The New York Times Company. His consultancy, Practical Futurist, helps businesses and organizations worldwide think about the future. In recent years he has worked with media companies including NBC Universal, Time-Life, and Bertelsmann and industries ranging from recorded music and regional magazines to photo archives and cable television.
For ten years he was vice president of The Washington Post Company’s new media division, guiding both the newspaper and its sister publication Newsweek into the new century, as well as serving as editor and general manager of Newsweek.com. He began his career as a writer for Rolling Stone and went on to co-found Outside magazine. He then launched Newsweek’s technology column, winning numerous journalism awards. In 1993 he produced the world’s first CD-ROM newsmagazine for Newsweek, going on to develop areas on Prodigy, America Online and then a series of Internet sites. In 1999 he received a patent for the bimodal spine, a multimedia storytelling technique. In 2007 he was named to the MIN Digital Hall of Fame.
Rogers studied physics and creative writing at Stanford University with additional training in finance and management at Stanford Business School’s Executive Program. He is also a best-selling novelist whose fiction explores the human impact of technology. He lives in New York City and is at work on his next book.
Roy Schwartz is Politico’s Vice President of Marketing and Business Development. Roy executes Politico’s long-term business development strategy; marketing initiatives; partnerships and explores new revenue possibilities. Roy comes to Politico from The Gallup Organization where he was a Partner responsible for the management and growth of Gallup’s Los Angeles Division.
While at Gallup, Roy consulted with Fortune 500 organizations to achieve better management of human capital, increase employee and customer engagement, and drive sustainable financial performance.
Prior to joining Gallup, Roy worked for MCI, WGCF, (DC based venture capital firm) and Estee Lauder. He earned his bachelor degree and master’s in business administration from The Robert H. Smith School of Business at the University of Maryland.
On a personal note, Roy lives in downtown Washington DC with his lovely wife Kelly.
Audrey is Co-founder of TargetCast tcm, an independent media services agency dedicated to providing excellence in strategy, planning and implementation to strong, independent brands. TargetCast tcm is uniquely positioned to provide integrated communication solutions to its blue-chip client base, housing all disciplines under one roof and within one operating structure. The agency is committed to uncovering strong consumer insights leading to the delivery of consumer communications through Aperture Moments, contexts within which consumers are most receptive to a particular brand message.
As Director of Client Services of this vibrant and growing company, Audrey is tireless in her pursuit for excellence on behalf of agency clients. Audrey oversees the day-to-day management of all client activity as well as the growing staff (70+ and counting) establishing a nurturing environment in which creativity and professionalism thrive. She encourages the development of effective and competitive marketing and media strategies for a client base that includes Wyeth Consumer Healthcare and Pharmaceuticals, TIAA-CREF, Expedia.com and hotels.com, New York Life, 1-800-flowers.com, and Gorton’s among others.
Audrey is active in the advertising community, chairing for the past 12 years the annual NY Magazine Day event for the MPA/Advertising Club, NY. Recognized by her peers and the industry, she has won multiple awards including AWNY’s Working Mother of the Year and the inaugural AWNY Changing the Game Achievement Award. She is a frequent guest lecturer at Columbia University’s Executive Education Program. As past Chair of the AAAA’s Consumer Magazine Committee she was involved with the development of various industry research, including the MARS Study and the Reader Involvement Index.
Debbie Solomon is Senior Partner, Research Director at MindShare USA. She serves as an in-house consultant to the planning and buying groups on a wide variety of media research and planning issues. Her work encompasses all media disciplines and she has worked on all the agency’s clients. She is also part of MindShare’s global Insights team.
Debbie was at J. Walter Thompson when the media departments of J. Walter Thompson and Ogilvy & Mather merged to become MindShare. She joined J. Walter Thompson after working in the Media Research Department at Leo Burnett. This was preceded by marketing research positions at Britt & Frerichs, Quaker Oats, and Milton Bradley.
She has won a number of industry honors. Recently, Media Magazine named her one of the 10 most influential people “navigating the waters of the magazine business” and MIN named her to the “Sweet 16” in print. In 1998, she was named Top Kid Researcher by KidScreen magazine and earlyier, MediaWeek magazine elected her Media Research All-Star, largely for her work in children’s measurement. And Esquire magazine has honored her as a “Woman We Love in Advertising.” She has also won several corporate awards including WPP’s Atticus Award for original published thinking for her paper on Wearout and J. Walter Thompson’s White Pea award for media innovation.
Debbie has also been one of a select group of people invited to meet with the International Olympic Committee to advise them on the state of media in the future.
Debbie has an M.A. in psychology from Duke University and a B.A. in psychology from the University of Chicago. You may have seen her articles in Advertising Age, AdMap, Marketing and Media Decisions, the Journal of Advertising Research and the Journal of Media Planning.
She sits on the AAAA’s Consumer Magazine and Media Research Committees and chairs the Advertising Research Foundation’s Youth Research Council. She also is part of the Accrediting Council for Education in Journalism and Mass Communication, the body that accredits Advertising programs at colleges and universities. In her spare time, Debbie indulges her creative side through silversmithing.
Jim Spanfeller is President and Chief Executive Officer of Forbes.com, home page for the world’s business leaders, reaching 20 million business decision makers each month. In this position, Spanfeller oversees Forbes Digital, which includes Forbes.com, ForbesTraveler.com, Investopedia.com, RealClearPolitics.com, RealClearMarkets.com, RealClearSports.com, and the Forbes.com Business and Finance Blog Network, which together reach 45 million unique monthly visitors. Spanfeller is also a member of the Office of the Chairman, along with Steve Forbes and Timothy Forbes.
Since joining Forbes.com in 2000, Spanfeller has received numerous industry accolades. He has been included in BtoB Media Business’ “Who’s Who In Business Publishing” and was named “Top Interactive Executive for General Business Publishers” as part of the “Top Innovator in Business Publishing” awards. He has also been included in BtoB magazine’s “Top 25 Newsmakers” as well as the “Media Power 50 List” at #4, and was inducted into min’s first-ever Digital Hall of Fame.
Spanfeller is currently Treasurer of the Online Publisher’s Association (OPA) and Chairman Emeritus of the Interactive Advertising Bureau (IAB). He also sits on the boards of Freedom Communications, Inc., We Are Family Foundation and the ABM (American Business Media Association ). He served on the Board of Directors of the Magazine Publishers Association, 1999-2000. Prior to joining Forbes.com, Spanfeller was President of the Consumer Magazine Group of Ziff Davis Media, Inc.
As SVP, Director of Print Investment, Robin Steinberg is charged with the development of strategic integrated publishing solutions for MediaVest clients and uniting this discipline within the AOR strategy and investment teams. Since joining MediaVest, Robin has grown the print team to 25 strong and leads work on clients including Kraft, Coca-Cola, UBS, Avon, Comcast, Heineken Continental, Starwood, Wal-Mart and Wendy’s. She is also a member of MediaVest’s Leadership Council.
Robin is known in the industry as a “tough but fair” negotiator and is frequently called upon to provide her perspective on trends and events in the publishing world. Mediaweek recently named Robin to its 2007 list of the “50 Most Indispensable People in Media” as well as a “Media All Star” in 2002 for print. Further, MIN Magazine cited her as one of its “21 Most Intriguing” of 2006.
Robin currently chairs the 4A’s print committee and is on the board of the Audit Bureau of Circulations. She also sits on Google’s Print Ads Advisory Panel, helping to shape next generation print planning, buying and trafficking platform. Further, she’s active industry spokesperson, often invited to speak at magazine sales conferences and industry panel discussions.
Prior to joining MediaVest, Robin spent five years as VP, Director of Print Services at Carat. There she was responsible for managing rate negotiations for over 200 consumer publications as well as billings exceeding $150M. In 1999, Robin coordinated the first consolidated Pfizer Print Upfront. The results were overwhelmingly successful. In 2001, Robin led the charge in developing circulation analysis to evaluate magazine vitality within a complex marketplace for both her clients and staff. She also managed and stewarded barter contracts, positioning placements and added value promotions.
Christy Tanner is the VP of Marketing and Editor-in-Chief of TVGuide.com, which offers the most comprehensive and engaging way for fans to find, experience and share the latest entertainment news, content and video. TVGuide.com, the flagship site of the TV Guide Online network of sites, has seen record growth to over 15 million unique users in the past two years, fueled by new products such as the Online Video Guide, award-winning editorial coverage combined with social and community features, and a flexible syndication platform. The site’s category-leading engagement metrics continue to expand the relationships with the site’s core advertisers and attract new sponsorships in a broad set of categories.
Rich leads all marketing efforts for Ripple6. He brings extensive online marketing and advertising experience to Ripple6, having directed marketing efforts at About.com through its first three years of existence, including the re-branding from The Mining Company. During those three years the service grew from a start-up to become the 5th most visited property on the Web. Rich was a pioneer of Internet marketing, when, in 1995, he was among the team that launched the interactive division of Euro RSCG, leading clients like MCI, Philips, and Volvo to create some of the world’s first Web sites and Internet advertising. Rich is a graduate of The Ohio State University.
Lauren Wiener is Senior Vice President of Meredith Interactive where she oversees the company’s digital and emerging media business. In her role, she manages the vast array of Meredith’s interactive editorial offerings including its industry leading websites that serve nearly nine million women at every life stage and passion point.
Wiener joined the company as the Managing Director of Sales and Marketing for Meredith Interactive Media in July 2003. In this role, Wiener was responsible for generating advertising revenue and new business development for Meredith’s extensive portfolio of Internet properties, led by Web sites affiliated with Better Homes and Gardens (bhg.com), the companion website to the nation’s largest home and garden enthusiast magazine reaching an audience of over 38 million readers; Ladies’ Home Journal (lhj.com), the leader in the women’s service field with over 14 million readers; and American Baby (AmericanBaby.com), the premier magazine brand serving expectant and new moms.
Shortly after being named Vice President, Wiener took the lead role in overseeing the successful integration of the former G + J Web sites to the Meredith platform. These sites include parents.com, child.com, fitness.com and familycircle.com.
Wiener came to Meredith from Primedia, where she served first as Vice President and General Manager of the American Baby Internet Group, and later as Vice President and General Manager of the Seventeen Internet Group. Prior to that, she spent two years as Senior Director of Business Development for Starmedia Network, Inc., where she helped a start-up grow into the largest Spanish and Portuguese new media company. Wiener has also served as Director of Business Development for MTV Networks; a media consultant for the Boston Consulting Group; and a business consultant for Monitor Company of Cambridge, MA.
Wiener earned a bachelors degree from Yale University (Magna Cum Laude) and an MBA from Harvard’s Graduate School of Business Administration. She resides in Manhattan with her husband and daughter.
Michael is a serial entrepreneur who has co-founded four successful internet-based media companies. He has a passion for creating, managing and growing companies from the ground up. Michael's first foray into entrepreneurship came with the founding of University Wire, that is now owned by CBS Corp, and GOLF.com, which was purchased by Time Warner's Time Inc. division in 2006.
Having held marketing and media roles on both the client and agency side, Coleen brings a wealth of experience to Havas Media. Leading the North American Strategic Planning team, she is responsible for working with our media groups to build clients’ businesses and their return on advertising and media investment through actionable insights and consumer-centric solutions.
Coleen joined MPG in 2003 with 15 years of experience. Previously, she worked for MediaCom, where she held several positions. First, Coleen served as president of their digital and emerging media business unit and finally as an executive director leading client services and strategy. Her client side experience includes marketing, advertising and new product development for great iconic brands, American Express, Coca-Cola and Intel.
Coleen holds an MBA from the University of Michigan’s School of Business and a bachelor’s degree in science and management from Tulane University. While attending business school, she won the “University of Michigan Pryor Award,” an award given for most outstanding business plan presented to the university. She was also a finalist for the National Business Plan Competition.
She is a member of the Advertising Club in New York, AAAAs and serves on the board of Advertising Week. Along with Brooklyn Borough President, Marty Markowitz and other advertising industry leaders, Coleen serves on the Advisory Board for a new educational initiative begun in partnership with the Department of Education and New Visions, a major player in the growing niche school movement dedicated to improving the quality of education children receive in New York City’s public schools. This Advisory Board will give advice on the construct of the advertising and media curricula and work with New Visions to develop programs to energize learning. Finally, she is a member of the MI4 task force initiated by the ARF; this group is working to define engagement as a key measure of communications effectiveness. Coleen and her husband live in New Jersey with their three children, all under the age of four.
Yorke relocated to the US from IDG Britain in 2004 to accept a promotion to vice president, Corporate Sales. In Britain, he served as senior vice president of business development worldwide in IDG Global Solutions. Yorke has worked in various sales and marketing roles for the past 15 years and is a qualified attorney (Grays Inn, London).
With a deep, loyal and affluent audience, Inc. and Fast Company are among the most effective resources for marketers looking to reach U.S. entrepreneurs and business executives from America’s top corporations. Through a full complement of print, online, custom publishing and integrated marketing solutions, Mansueto Ventures offers the world’s leading advertisers with a unique ability to build their brands and move their products within the fast-growing business sector.
Prior to this role, Bekkedahl served as SVP and Global Brand Director for Men's Health, Publisher of Men's Health and Associate Publisher of Men's Health International.
min's Social Media Guidebook
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