8:15 – 8:40 a.m.

Breakfast & Roundtable Discussions

Meet with the experts, learn about the latest trends and share ideas with your peers during these hands-on, informal roundtable discussions. Choose among these table topics, enjoy your breakfast and get primed for the rest of the day's information-packed panels:

• Mobile application solutions: Discuss ways to extend your brand and revenue with mobile applications.
• Email monetization: Brush up on your email marketing stategies and learn how to increase the open rates of your e-letters.
• Content management: Learn how to transform your trove of existing content into a gold mine of profit generation.
• Competitive research and ad sales: Talk about ways to arm your sales teams with the research they need to carve out market share.
• Customer fulfillment: Utilize online customer care to generate revenue.
• Content strategies for e-readers: Prepare your brands for a platform that offers much hope—and hype—for magazine brands.

8:40– 8:45 a.m.

Welcome Remarks with Michele Magazine

	Michele Magazine Managing Director Michele Magazine Search LLC

8:45 – 9:15 a.m.

Opening Keynote With Liz Vaccariello: Thriving in a Multi-Platform World

In this keynote presentation, Liz Vaccariello shares her firsthand experience on how magazine brands can prosper in a crowded, multi-channel environment. The former editor-in-chief of Prevention provides insight into how a magazine article can become a best-selling franchise, a winning online product and a highly engaged brand. Learn how this leading brand has continued to be innovative and what you can do to survive and thrive in today’s challenging marketplace.

	Liz Vaccariello Former SVP, Editor-in-Chief Prevention

9:15 – 10:15 a.m.

Innovations in Organizational Structure and Staffing

At a time when staffs are especially lean, employees are required to do more, learn on the job and stay motivated at the same time. In this session, our panel shares insight into how they have modified organizational models in the face of rapidly emerging media platforms. Learn how critical changes in the way you organize your departments and staff can have a positive impact on your ROI. This distinguished panel discusses the necessity to innovate products from within and offers methods to achieve positive results, including:

• Evaluating acquisitions vs. organic growth
• Determining who should be in charge of cross-functional innovation and product development
• Leveraging existing staff to do more (and boost ROI) in a multi-platform world
• Implementing cross-training
• Smart ways to eliminate duplicate workflows

Speakers:

	Beth Ifcher VP Consumer Marketing Hearst Magazines			Bill Holiber President US News
	Tom Masterson President Xuma			Michael Silberman GM nymag.com
	Moderator: Ava Seave Partner Quantum Media

10:15 – 10:30 a.m.

Quick Study in Audience Measurement

Over the years, Datran Media has discussed audience measurement and monetization alongside New York Magazine, ESPN, Fox, eHarmony, Examiner.com and many other established brands and publishers. Datran's SVP MediaServices, Jason Oates will roll up the best examples of what today's leading publishers have done to generate value from their digital models, and explore ways that every publisher in the room can apply these strategies.

Featuring:

Jason Oates SVP, Media Services Datran Media

10:30 – 10:45 a.m. - Networking Break

10:45 - 11:45 a.m.

Building Profitable Revenue Streams Across the New Media Spectrum

From social media to e-readers, organizations are leveraging multiple platforms to generate revenue. The key is to create revenue streams across all media, and this forward-thinking session will weigh the value of using multimedia ecosystems against sole reliance on print and the Web for all revenue success. You'll hear about the latest and most relevant consumer trends and how to leverage audience engagement with media brands. This distinguished panel will discuss:

• How to leverage content with some of the newest and leading-edge social media tools such as contextual sentiment
• Identifying which new media platforms are best for your brand
• Forward-leaning new revenue streams for publishers
• How to adapt content for new platforms to successfully engage your audience
• Case studies of real, revenue-generating practices that leverage social media and e-reader technology

Speakers:

	Todd Bowman Senior Vice President of Sales appsavvy
	DJ Edgerton Co-Founder Zemoga, Inc.
	Jack Essig SVP, Publisher Men's Health & Women's Health
	Jim Hoos VP Digital National Geographic
	Moderator: Gavin McGarry President Jumpwire Media

11:45 - Noon

Quick Studies: Implementing an effective Mobile strategy and Content Strategies for E-Reader

In his quick study, Paul Reddick, CEO of Handmark, shares his insight into how organizations are leveraging mobile strategies. Learn about the mobile user experience and types of content to feature, as well as effective distribution, monetization and innovation strategies with case study examples of what has been proven to be successful—and what hasn't—on the mobile platform.

And Marilynn Jacobs, VP/Marketing for Worldcolor, will discuss steps to take, and which to avoid, in preparing magazine content for the e-reader marketplace. If content is truly king, then magazine publishers have much to celebrate about the rapid rise in handheld reading devices. But successful e-reader content deployment may mean more than a resulting iPad app—it may change the way your organization produces, and even defines, content.

Featuring:

	Paul Reddick CEO Handmark
	Marilynn Jacobs Vice President of Marketing Worldcolor

12:00 – 12:30 p.m.

Developing Content Profitably Across Multiple Platforms - A Woman's Day Case Study

Woman's Day has been a well-established brand for almost 80 years, and it hasn't spanned generations by standing still. In this in-depth case study, you'll discover how Woman's Day Group has successfully monetized its assets across multiple platforms. Woman's Day's innovative portfolio includes print, digital, books, online talk radio, TV and video, and it continues to expand. Our presenters will discuss their latest brand extension—the first digital "Vook," which blends text and video into an innovative new experience for their audience. This case study will cover:

• Strategies for generating revenue by expanding across platforms
• Determining which platforms are best for your brand expansion
• Lessons learned since launching the Vook in January 2010

Speakers:

	Carlos Lamadrid Chief Brand Officer Woman's Day Group
	Elizabeth Mayhew VP, Editor in Chief, Brand Content Woman's Day Group
	Moderator: Sree Sreenivasan Dean Columbia School of Journalism

12:30 – 1:30 p.m.

Networking Lunch and Keynote With Michael Rooney:
"Innovation and Profit in a Multimedia World"

The Wall Street Journal's Michael Rooney shares his perspectives on how to stay innovative in a changing marketplace. Rooney, who has more than 30 years experience in ad sales, will discuss the keys to successful selling, the importance of understanding  how your audience consumes content and strategies to break down internal silos to give your customers experiences that they value and that entices them to come back for more.

Michael Rooney Chief Revenue Officer Wall Street Journal

1:30 – 1:40 p.m. - Networking Break

1:40 – 2:30 p.m.

How to Harness New Targeting Technologies

This session is an essential skill builder for media executives looking to understand the opportunities and challenges of targeting technology. On the Web, technology can target users at the most precise level, from age, gender and ZIP code, to behaviors and interests and purchase intent. The development of new targeting technologies has meant that advertisers and agencies are increasingly looking to buy specific audiences, rather than adjacencies based solely on context or content. This has far-reaching implications for the premium content creators, the value of inventory, pricing and CPMs and how sales efforts are organized and the overall business model for ad-supported digital publishing should be shaped. In this panel, you will learn how to:

• Use key performance indicators for high revenue generation
• Create successful programs for lead generation
• Monetize your audience more efficiently
• Get the most from ad networks and inventory optimization

Speakers:

	Moderator: Alex Baxter VP & GM Digital Parade Publications
	Jason Oates SVP, Media Services Datran Media
	Frank Foster VP of Research AT&T Advanced Ad Solutions
	Jim Spanfeller President The Spanfeller Group
	Matthew Schulte National Sales Director Wenner Media

2:30 – 2:45 p.m. - Networking Break

2:45 – 3:00 p.m.

Take Two: Quick Studies in ROI Success

In this fast-paced session, two media partners will provide key strategies that can be used to maximize the relationship between content and advertising. You'll learn how to improve audience engagement and increase profits by matching editorial content with contextually relevant advertising, and you'll also hear about how one media company's use of specific and targeted data contributed to an exceptional magazine launch.

Featuring:

Pete Marsh Head of Global Product Development and Marketing Atex

Todd Krizelman CEO and Co-Founder MagazineRadar, Inc.

3:00 - 3:45 p.m.

Next Practices for Effectively Selling Integrated Multi-Channel Programs

In this session, you'll hear about successful approaches for developing and selling multi-channel programs. If you want to know about packaging and selling big cross-platform ideas without giving away the store—while improving profit margins—then this panel is for you. Our panel of experts highlights their best marketing strategies, how they developed their approaches and what they learned along the way. We'll cover:

• Case studies of "winning" customized marketing programs
• Lessons learned from programs that didn't make the cut
• Ways to win over advertisers with creative, high-impact programs
• Maximizing profit with smart changes across your sales and marketing teams

Speakers:

	Gregg Hano Group Publisher, Bonnier Technology Group
	Mary Morgan VP & Publisher Redbook
	Mary Murcko SVP, Publisher Prevention
	Moderator: Andy Amill VP & Publisher Weight Watchers Magazine

3:45 - 4:00 p.m.

Closing Keynote Address with Michael Hirschorn: Your Own Content as a Source of Hidden Treasure

Editor-in-Chief of Spin, Executive Editor of New York magazine, EVP of Original Programming for VH1-Michael Hirschorn has done it all and established himself as an innovative brand leader in multiple media. In his latest venture, as Founder and Executive Producer of Ish Entertainment, he's blending the magazine and television worlds by adapting New York magazine's signature editorial feature, "The Approval Matrix," into a pop-culture television series for Bravo. In this keynote presentation, Hirschorn takes you behind the scenes to show you how to successfully take magazine content to new and huge audiences. As Hirschorn tells min, magazines are sitting on a trove of content with revenue potential, but don't know it. Hirschorn will show you how to find the hidden treasure among your content and think big for your bottom line.

Featuring:

Michael Hirschorn Founder and Executive Producer Ish Entertainment

4:00 - 4:30 p.m.

Networking Reception

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