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• Andy Amill, Weight Watchers Magazine
• Alex Baxter, PARADE Digital
• Todd Bowman, appsavvy
• Daniele Campbell, Rodale Interactive
• DJ Edgerton, Zemoga, Inc.
• Jack Essig, Men's Health & Women's Health
• Frank Foster, AT&T Advanced Ad Solutions
• Gregg Hano, Bonnier Technology Group
• Michael Hirschorn, Ish Entertainment
• Bill Holiber, US News
• Jim Hoos, National Geographic
• Beth Ifcher, Hearst Magazines
• Marilynn Jacobs, Worldcolor
• Todd Krizelman, MagazineRadar
• Carlos Lamadrid, Woman's Day Group
• Michele Magazine, Michele Magazine Search LLC
• Peter G. Marsh, Atex
• Thomas Masterson, Xuma
• Elizabeth Mayhew, Woman's Day Group
• Gavin McGarry, Jumpwire Media
• Mary Morgan, Redbook magazine
• Mary Murcko, Prevention
• Jason Oates, Datran Media
• Paul Reddick, Handmark
• Michael Rooney, The Wallstreet Journal
• Matthew Schulte, Wenner Media
• Ava Seave, Quantum Media
• Michael Silberman, New York Media
• James J. Spanfeller, The Spanfeller Group
• Sree Sreenivasan, Dean, Columbia School of Journalism
• Liz Vaccariello, Rodale

Andy Amill
Publisher
Weight Watchers Magazine

Andy Amill is the Publisher of WWM, the leading health/wellness magazine with an audience of 10.6 million readers. WWM is dedicated to providing its readers with actionable information/ideas crucial to empowering them to design their own personal journey and goals that help define whom she is, and are ready to make changes to their attitudes,bodies and lives.

Since joining WWM in 2005 Andy has increased WWM ratebase from 1.0 million to 1.25million, and grown single copy sales +12%. Advertising revenue has experienced a 25% increase during the same time period.

Prior to joining WWM Andy has held management positions at Conde Nast, Hearst, and Wenner Media. AA has been awarded Sales Executive of the Year Honorable Mention Awards by MIN in 2006, 2007, and 2008.

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Alex Baxter
Vice President & General Manager
PARADE Digital

Alex Baxter is General Manager of PARADE Digital. Alex leads Parade's interactive initiatives for consumers, newspaper partners and advertisers. Since coming aboard, web traffic has increased significantly, editorial enhanced with focused daily contributions, and the number of partner syndicates grown with attractive new content products.

Alex has held a variety of positions in and managed resources for editorial, sales, marketing, business development, product development, operations, strategic alliances and advertising. Prior to joining PARADE, he was the Executive Director of Digital Media at Wenner Media (Rolling Stone, Us Weekly and Men's Journal), where he spearheaded Internet, mobile, video and other interactive initiatives. Alex has also served as Vice President of Sales at Silicon Valley startup 4INFO, Director of Internet Sales & Marketing at Dow Jones & Co. / The Wall Street Journal, and as Managing Partner for Transition Assistance Online.

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Todd Bowman
Senior Vice President of Sales
appsavvy

As senior vice president of sales at appssavvy, Todd Bowman is responsible for overseeing the entire sales organization, creating strategic initiatives to identify and develop relationships with brands and agencies, and partnering with the management team to streamline operations and increase efficiencies across the company.

Todd joined appssavvy from Condé Nast Digital Media where he served as West Coast sales director working with a number of marquis brands including Apple, HP, Lexus, Microsoft and Sony. Previously, Todd served as the Los Angeles director at Forbes.com and prior to moving to the West Coast was a regional sales manager at Forbes.com in New York and a director at Conducive, a company focused on direct response solutions. He began his advertising career at DoubleClick now part of Google.

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DJ Edgerton
CEO and Co-Founder
Zemoga

An industry recognized pioneer with over 18 years of experience in interactive marketing, DJ is a co-founder of Zemoga.

He began his career at Saatchi and Saatchi but left to create his own award winning agency, Underline in 1992. Underline was later sold to Context Integration in 1999. In 2001, he teamed with former Underline creative colleague Alejandro Gomez to create one of the first companies to leverage the "Near Shore Interactive Services Model" from Bogota, Colombia. DJ heads up Zemoga's growth and strategy initiatives in partnership with fellow founder, Alejandro Gomez.

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Jack Essig
SVP, Publisher
Men's Health & Women's Health

As Senior Vice President and Publisher, Jack Essig is responsible for advertising sales and marketing for the Men's Health and Women's Health brands, including print, online, special interest publications, events and all ancillary products. Jack had been overseeing the publishing efforts of Men's Health, the largest men's lifestyle magazine brand in the world, since 2005. In early 2009, he added Women's Health, the rapidly expanding multimedia brand that has experienced explosive growth since its launch in October 2005, to his portfolio. Together, these two brands reach a combined audience of 26 million health-minded men and women.

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Ava Seave
Principal
Quantum Media

Ava Seave is a Principal of Quantum Media (quantummedia.com), a leading New York City based consulting firm focused on marketing and strategic planning for media, information and entertainment companies. Before founding Quantum Media with four others in 1998, Ava was a general manager at three leading media companies: Scholastic Inc., The Village Voice at TVSM. Ava started her career at Dell Publishing (a division of Doubleday) and as an editor at two horticulture magazines. Ava teaches “Strategic Management of Media” and “Media Strategy: Analysis, Innovation and Implementation” at Columbia Business School where she is currently an Associate Adjunct Professor. She is the co-author (with Jonathan Knee and Bruce Greenwald) of a book to be published October 2009 entitled “Curse of the Mogul: What’s wrong with the World’s Leading Media Companies.” Ava is on the Board of Davler Media. She graduated from Brown University with an A.B. (Phi Beta Kappa) and Harvard Business School with an M.B.A.

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Gregg Hano
Group Publisher
Bonnier Technology Group

Gregg Hano loves to talk about the future. Whether he’s selling sponsorship packages for Popular Science’s “Future of the Car” issue or discussing his vision the future of publishing, his focus is always on what’s new and what’s next. Exactly what you’d expect from Bonnier Corporation’s Group Publisher of Popular Science, Science Illustrated, Popular Photography, American Photo and Sound & Vision.

Gregg was re-appointed to the post of Publisher in August 2006, after a six-month stint at Teen People, before his absence and since his return Gregg’s forward focus has fueled successful initiatives and tremendous growth in print and online.

Under Gregg’s watch, the 136 year-old Popular Science has marked a series of financial milestones, including the most profitable year in history (2003), the largest issue ever (December 2003’s Best of What’s New issue) and web revenue reaching an all-time high (2006).

Michael Hirschorn
Founder and Executive Producer, Ish Entertainment

Michael Hirschorn is the Emmy-award winning founder of Ish Entertainment, a two-year-old production company that distributes internationally through Lionsgate and produces series for multiple networks. Ish currently has series in production at VH1, WE, and MTV, and pilots/presentations in production at Oxygen, Tru, Comedy Central, and Bravo, where a TV version of New York magazine's "Approval Matrix" is being piloted this summer.

Previously, Michael headed programming at VH1, where over a span of four years he doubled ratings, contributing to a more than tripling in revenue for the network. Before arriving at VH1 in August 2001, Michael was a partner in and editor-in-chief of Inside Media.

After graduating from Harvard in 1986, Michael began his career as a journalist and editor, contributing to the New Republic and Wall Street Journal, and serving as an editor at Esquire (1990-1994) and New York magazine (1995-1997). He became editor in chief of Spin magazine in 1997, where he earned two National Magazine Award nominations.

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Bill Holiber
President, US News

Bill Holiber has been part of the media industry since 1981. His career began at Cowles Business Media, where he launched Inside Media magazine and headed six other titles, including Folio: and Catalog Age. While at Cowles, Bill helped create the first magazine to be produced using only digital technology, as well as the first media news and information website, “Media Central.”

In 1994, Bill joined Zuckerman Media, where he implemented an integrated sales department across all Zuckerman properties, including U.S. News & World Report and The Atlantic Monthly. After Zuckerman Media, he helped expand CurtCo Freedom Group where he launched five titles in the home theater and business-to-business technology industries.

In 1999, Bill became publisher of The Atlantic Monthly. He was then appointed publisher of U.S. News before becoming its president in 2004. Over the past several years, Bill and his executive team have expanded U.S. News in the Politics, Money, Health, Education, Auto and Travel industries with new product launches.

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Jim Hoos
VP of Digital Sales, National Geographic

As Vice President of Digital Sales at National Geographic, Jim Hoos is responsible for overseeing display and mobile sales, as well as developing strategic relationships with brands and agencies utilizing all of National Geographic's media products.

Hoos has been overseeing digital sales, marketing and operations since 2007 and joined National Geographic from TVGuide where he led the digital sales efforts successfully for 6 years. An internet veteran with over 14 years experience in online sales and strategy, Hoos was the Sales Director for a number of start-ups including the Industry Standard and started his digital career with Hearst's HomeArts.com then merging with Women.com as part of the management team.

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Beth Ifcher
Vice President, Consumer Marketing
Hearst Magazines

Beth Ifcher is currently Vice President, Consumer Marketing at Hearst Magazines. She is responsible for leading the Consumer Marketing Strategy and Circulation P&L for Good Housekeeping, Harper's Bazaar, Marie Claire and Seventeen magazines.

Prior to joining Hearst, Beth spent 8 years as Vice President of Marketing at The Walt Disney Internet Group. During her tenure she was responsible for online brand and new product development strategies; development and managing of key strategic alliance partnerships; and managing the internal relationships with the 48 business units of The Walt Disney Company. Before joining the online business at Disney, Beth was the Corporate Consumer Marketing Director at Disney Publishing where she led the successful launch of FamilyFun magazine.

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Marilynn Jacobs
Vice President of Marketing
Worldcolor

Marilynn Jacobs is Vice President of Marketing at Worldcolor, the world’s second largest production services company. There she leads a business development and branding team with a focus on the publishing industry’s transformation to a diversified, cross platform medium with evolving business models. She was the lead marketing executive on the launches of O, The Oprah Magazine and Every Day with Rachael Ray, and has served in marketing leadership roles at various publications, including Better Homes and Gardens, Esquire, Family Circle, The Los Angeles Times and USA Today.

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Carlos Lamadrid
Senior Vice President/Chief Brand Officer, Woman's Day Group

Carlos Lamadrid is the Senior Vice President, Chief Brand Officer of the Woman’s Day Brand Group. Carlos brings years of leadership experience, as well as a strong energy and keen eye for savvy marketing. His enthusiastic and infectious passion for great brands helps to steward the Woman’s Day suite of platforms to the next level.

As former Vice President/Publisher of JANE magazine (2005-7, Condé Nast) Carlos increased revenue by 20%. Carlos also served as Publisher of Men’s Journal (2003-5, Wenner Media), where he has been largely credited with saving the magazine. Carlos has also served as Associate Publisher of Allure, Associate Publisher and Advertising Director for Town & Country (1997-99, Hearst Corporation), and New York Manager of Traditional Home (1996-97, Meredith Corporation) as well as various other positions in the industry in his early career.

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Michele Magazine
Managing Director
Michele Magazine Search LLC

Managing Director of Michele Magazine Search LLC, an executive search and consultancy firm specializing in media, Michele offers clients 30 years of sales and marketing management experience in magazine, newspaper and digital media.

As SVP, Group Publisher at Scholastic, Inc., Michele oversaw sales and marketing of 28 magazines and launched a business/education sponsorship division bringing in 39 projects from major advertisers such as IBM, AT&T, Mattel, P&G, and Discover Card. Prior to Scholastic, Michele was founding Publisher of Lear’s Magazine, VP Special Sections at USA Today, Director of Local Editions at PBS’s Dial Magazine and has held sales and management positions at The New York Times and Ladies Home Journal.

She is a frequent guest columnist for Media Industry Newsletter covering issues ranging from organizational structure to new business development, is a moderator of panels for the MPA, hosts a monthly series of Publisher Roundtable breakfasts, and is launching her first round of C-Suite roundtables this month.

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Peter G. Marsh
Chief Technology Officer and Head of Global Product Management
Atex

Pete Marsh joined Atex in August 2005 and is responsible for overseeing the global product management of all Atex advertising, content management, circulation/subscription management and online solutions. He also manages all third-party partnerships and the integration of new technologies into the Atex product portfolios.

During his 30-year career in the media industry, Pete has led several companies, serving as CEO of 5 Fifteen Inc. and President of Deadline Data Systems. He has also held senior management positions at EBSCO Publishing, Xenotron Inc., and ECRM.

Pete holds a Bachelor of Science degree from Boston University, with a Summa Cum Laude degree in Communications. He is a frequent speaker at industry conferences and his articles have appeared in numerous media industry publications.

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Thomas Masterson
President
Xuma

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Elizabeth Mayhew
VP, Editor in Chief, Brand Content
Woman's Day Group


Elizabeth Mayhew is VP, Editor in Chief, Brand Content, for the Woman’s Day Group. Elizabeth has been an influential lifestyle editor for more than a decade, contributing to brands like House Beautiful, Southern Living and Real Simple, where she was the magazine's editorial development editor and style director. Elizabeth has been spotlighted by the Washington Post, which praised her for developing Real Simple's distinctive visual style, as well as by The New York Times. Elizabeth is also the noted author of the decorating book Flip! For Decorating, which earned praise from Katie Couric and Miles Redd, interior designer and creative director for Oscar de la Renta.

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Gavin McGarry
President
Jumpwire Media

Before founding Jumpwire Media in 2009 Gavin worked for online video start up Joost and was the Head of Cross Platform Business Development at global television production company Endemol.

Gavin has a been working in media space for over 15 years. His past experience includes positions at major television networks as well as owning and operating a television production company and a boutique advertising agency. His company created some of the first cross media TV content and worked with major networks including NBC, Discovery, CTV, and Global Television. In 2004 he moved from his native Canada to the UK to better understand the rapidly emerging mobile phone space. Through his position at Endemol he worked closely with the UK's largest mobile operator O2 and helped develop leading edge content for multiple platform release. In 2007 he moved into the web video arena with Joost.

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Mary E. Morgan
Vice President/Publisher
Redbook

Mary Morgan is vice president/publisher of Redbook, one of the country's largest women's magazine brands, reaching over eleven million active and engaged consumers. She joined Redbook in July 2003, and under her guidance the brand quickly evolved to capture the surging population in Gen X women. Since then, Redbook has enjoyed record-breaking performance and the most profitable years in the brand's history, resulting in Redbook being awarded the Hearst 2005 Hall of Fame Award, the 2006 Hearst Tower Award and in 2007, the inaugural Hearst Magazine of the Year Award. Prior to joining Redbook, Mary was vice president/publisher of Time Inc.'s Health Magazine, where under her leadership the magazine grew over forty percent in circulation and saw ad revenue grow over one hundred percent. Prior to Health, Mary was associate publisher, Ladies' Home Journal, associate group publisher of Gruner and Jahr's Parenthood division; advertising director of Fitness magazine, and has held a variety of other magazine management positions.

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Mary Murcko
Senior Vice President/Publisher
Prevention

Mary Murcko is SVP, Publisher of Prevention and Organic Gardening. Appointed in March 2009, Mary spearheads the brand's advertising sales and marketing initiatives. In June 2009, she was named one of Advertising Age's "Women to Watch," joining the ranks of top women executives within the advertising industry. Most recently, Mary served a stellar four years at Rodale Inc., impressively leading the publishing operations for both Women's Health and Best Life. Under her leadership, Women's Health was named No. 2 on Advertising Age's "A-List," No. 1 on Adweek's annual "10 Under 50 Hot List," and No. 2 on Capell's Circulation Report's "Best Performers." Mary's achievements were also recognized by Media Industry Newsletter, which named her a "Sales Team Leader of the Year."

Prior to her posts at Rodale Inc., Mary gained acclaimed recognition within the women's category as Associate Publisher of W and Publisher of Elegant Bride. Previously, she spent seven years as General Manager/Group Publisher for Hachette Filipacchi Post in Bangkok, Thailand.

Jason Oates
SVP, Media Services
Datran Media

In his role as senior vice president of media services at Datran Media, Jason Oates has overseen the development and growth of NetMargin: one of the industries most successful performance media networks, and Top Colleges: an education portal known for its lead quality and expertise email acquisition marketing.

By focusing on behavioral marketing, consumer centricity, privacy/compliance and the development of a complete set of marketing services, NetMargin and Top Colleges have become marketplaces where partners find an efficient, scalable and predictable source for qualified customers and revenue.

Jason has leveraged his 10 years of agency experience and Datran Media's advanced technologies and expertise in email customer acquisition, retention and monetization to established more iAOR (inbox agency of record) relationships with Fortune 1000 companies than any of his competitors.

Jason's vast experience in branding and direct marketing was key in his former roles at Integrated Media Solutions, Avenue A, JMCP and D'Arcy Masius Benton & Bowles.

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Michael F. Rooney
Chief Revenue Officer
The Wall Street Journal

Michael F. Rooney is the chief revenue officer and senior vice president for the Consumer Media Group, a division of Dow Jones & Company. Michael has held this position since May 2007. He oversees the sales and advertising sales marketing staff and is responsible for executing strategies to generate advertising revenue. He is also the lead representative with advertisers for The Wall Street Journal, The Wall Street Journal Digital Network and Dow Jones International Marketing Services.

Prior to joining Dow Jones, Michael was executive vice president of multimedia sales for ESPN since 2005. In this position, he led and managed the integration of sales teams across ESPN, an effort that has been widely recognized as leading the industry in delivering a unique audience to advertisers across media channels. 

Since 1979, Michael has served in a variety of publishing and sales roles for various magazines. From 1994 through 1997, he was senior vice president and publisher of Field and Stream and Outdoor Life Magazines. He previously served as publisher of Discover Magazine and was also the founding publisher of Men's Health magazine.

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Paul Reddick
CEO
Handmark

Paul Reddick is a mobile industry pioneer with more than 15 years experience leading and advising a variety of distinguished mobile media initiatives. Paul has established a solid set of leadership skills with a diverse engineering, Stanford MBA, McKinsey, and carrier management background. As CEO of Handmark, Paul leverages his experience and expertise to drive mobile innovation and advance the company's global presence as a leading developer and distributor of mobile applications.

Handmark specializes in mobile solutions for publishers and media brands, supporting mobile applications for leading brands like the Wall Street Journal, New York Daily News, Forbes, Goal.com, London Evening Standard, CBS News, and others.

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Matthew Schulte
National Sales Director, Wenner Media

Matthew Schulte is an Internet veteran with over twelve years experience in online sales and strategy. Matthew joined Wenner Media as National Director of Digital Sales in October 2008, to create and develop digital sales for the company, which includes UsMagazine.com, Rollingstone.com and Mensjournal.com. His responsibilities include management of separate digital sales teams for each property, Ad Operations, and Sales Development and Marketing. With the successful re-launch of UsMagazine.com in 2009, Matthew recently helped take back sales and operational control of RollingStone.com from Real Networks.

Prior to Wenner Media, Matthew worked for Glam Media, where he was the VP of East Coast Sales. He came to Glam Media from iVillage, where he was the National Director of Sales. Matthew spent a combined six years at CBS MarketWatch and WSJ.com, where he managed and created strategies for MarketWatch.com and Sales Development for the entire Dow Jones Online sales team.

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Todd Krizelman
Co-Founder and CEO
MagazineRadar

MagazineRadar’s co-founder and CEO Todd Krizelman is an expert in both the Internet and magazine publishing. From 1994 to 2001, he was CEO of theglobe.com, leading the company from inception and taking it public on NASDAQ. The company hosted an Internet community of 20 million monthly users and published a collection of video game magazines and Web sites. From 2003 through 2006, he worked for Bertelsmann in publishing, working in Barcelona and New York City. Todd is a graduate of Cornell University and Harvard Business School.

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Michael Silberman
General Manager, Digital Media
New York Media

Michael Silberman joined New York Media as general manager of nymag.com in May 2007. In July 2008, when New York Media acquired MenuPages, Michael's role expanded to include oversight of that family of websites as well. He is now responsible for strategic planning for nymag.com, including its Vulture entertainment destination, MenuPages.com, and the Grub Street network of food blogs on both the business and editorial sides, and oversees a growing staff of more than 70.

Michael came to nymag.com from Rodale, where he was vice president and editorial director for Rodale Interactive. He joined Rodale in April 2005, where he managed a 35-person team responsible for editorial, design, production and product development for the online editions of Rodale's magazines. During his time at Rodale, he launched the Websites for Women's Health magazine and redesigned and relaunched the Websites for Men's Health, Runner's World, and Bicycling magazines, resulting in significant growth of Web traffic for each of those sites.

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James J. Spanfeller
President and Chief Executive Officer
The Spanfeller Group

Prior to leading Web-based content company The Spanfeller Group, Jim Spanfeller served as president and CEO of Forbes.com, home page for the world’s business leaders, reaching 20 million business decision makers each month. In this position, Jim oversaw Forbes Digital, which included Forbes.com, ForbesTraveler.com, Investopedia.com, RealClearPolitics.com, RealClearMarkets.com, RealClearSports.com and the Forbes.com Business and Finance Blog Network. Jim was also a member of the Office of the Chairman, along with Steve Forbes and Timothy Forbes.

Jim was among the first class of inductees in min’s Digital Hall of Fame (2006) and has been included in BtoB Media Business’ “Who’s Who In Business Publishing” and was named “Top Interactive Executive for General Business Publishers” as part of the “Top Innovator in Business Publishing” awards.

Prior to joining Forbes.com, Jim was president of the Consumer Magazine Group of Ziff Davis Media Inc. Previously, he was Publisher of Inc. magazine and also held senior positions at Playboy Enterprises Publishing Group and Newsweek.

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Sree Sreenivasan
Dean, Columbia School of Journalism

Sree Sreenivasan is a tech evangelist and skeptic (he can explain how he's both) specializing in explaining technology to non-techies.

He is a professor and dean of students affairs at Columbia University's Graduate School of Journalism, where he teaches in the digital journalism program (this fall, he is also teaching an MBA Master Class in digital marketing at Columbia Business School). He has been on the faculty for 17 years.

He is a contributing editor at DNAinfo.com, a Manhattan-news startup he helped launch with Joe Ricketts, the founder of Ameritrade.

He also has been a fixture on NYC-area television. For more than eight years, he served as technology reporter for WABC-TV and WNBC-TV and now occasionally appears on various TV shows (on CNN, NBC's Today Show and elsewhere) to talk tech. He has written articles for The New York Times, BusinessWeek, Rolling Stone, National Journal, Bloomberg, Forbes and Popular Science.

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Liz Vaccariello
Former Senior Vice President/Editor-in-Chief, Prevention Magazine
Author, 400 Calorie Fix and Flat Belly Diet! Franchise

Liz Vaccariello is the former SVP/Editor-in-Chief of Prevention, the #1 healthy lifestyle magazine brand in the world with an audience of more than 10.5 million. In addition to her overall editorial responsibility for the magazine, Liz helped direct the editorial content of top online health destination, Prevention.com, and the creative development of Prevention-branded products, including books, special interest publications, DVDs, and 16 international editions. She is the author of The Flat Belly Diet! franchise, which most recently includes New York Times bestseller The Flat Belly Diet! Cookbook, as well as Flat Belly Diet! for Men; Liz is also the author of the lifestyle nutrition/diet book, 400-Calorie Fix.

Before joining Rodale, Liz was executive editor of Fitness magazine, which she joined in 1999 as articles/deputy editor. Prior to Fitness, Vaccariello served as VP/Editor-in-Chief of Cleveland magazine. She earned a B.A. in Communications from the University of Michigan.

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