8:45 – 9:45 a.m.

Staffing Models & Smarter Organizational Structure

Hear how your colleagues have adapted their business models, created a more efficient company and reduced costs by taking advantage of alternative organizational methods such as outsourcing, shared services, group buying and innovative staffing models.

Topics include:

• Which business models work best, when and why
• What cost savings publishers achieved, and how easy they were to obtain
• What other benefits they realized
• Advice about trade-offs, pitfalls

Speakers:

	Andy Amill VP & Publisher Weight Watchers Magazine
	Philippe Guelton EVP, COO Hachette Filipacchi Media U.S.
	Jay Lauf VP & Publisher The Atlantic
	Chuck Howell Executive Director of Strategic Sourcing Meredith Publishing
	Moderator: Ava Seave Quantum Media

9:45 – 11:00 a.m.

Savings & Efficiencies in Your Manufacturing & Production Process

Learn how to tame the “Triple Cost Monsters”: paper, printing and distribution. Manufacturing executives are facing enormous challenges in today’s market. Our panel will discuss strategies and tactics that provide solutions to these challenges. You’ll hear successful approaches to staffing, specifically, how a reduced staff with newly combined job functions can thrive, understanding the menu of new distribution options and examining how innovations in production technologies can help identify and develop new revenue streams.

Topics include:

• Flexibility, choosing your paper, managing your inventory and changing your trim size to match the current market conditions.
• New distribution models and ways to manage postal costs
• Using production resources to execute new revenue streams 

Speakers:

	Kristine Kern General Manager Mansueto Ventures
	Laura Reid VP Manufacturing Hearst
	Val Scansaroli SVP Mailing Services WorldColor
	Kit Taylor COO New York Magazine
	Moderator: Janet Mannheimer President Publishing Experts

11:15 – 12:15 p.m.

Leveraging Audience and Content Data to Boost Revenue and Performance

Delivering finely segmented, audience-focused advertising and purposeful content to hyper-targeted audiences -- where, when and how they want it -- is becoming critical to your business. But how do you integrate and analyze the mountain of data from your multiple sources to boost revenue and create transparency for your business operations? This panel will identify best practices and executable tactics, examine internal efforts vs. outsourcing and discuss the processes and technologies needed to leverage your data across sales, inventory, audience, pricing and content.

Topics include:

• Leveraging audience data to increase the value of premium and discretionary inventory
• Tracking, analyzing and distributing data from multiple sources to derive actionable insights
• Strategies for revenue-generating inventory and pricing management
• Technology platform requirements for efficiently scaling operations

Speakers:

	Matt Gay VP Media Advertising Operations Martha Stewart Living Omnimedia
	Daniele Campbell Vice President  Rodale Interactive
	Sylvia Sierra SVP, Corp. Audience Development Access Intelligence LLC
	Howard Roth eMedia Consultant
	Moderator: Ramona Gonzales Digital Media Consultant formerly of Microsoft

12:30 – 1:30 p.m.

Luncheon & Keynote Presentation:
Knight Kiplinger, Editor-in-Chief of The Kiplinger Letter, Kiplinger's Personal Finance Magazine and KiplingerForecasts.com

1:30 - 2:00 p.m.

5 Technologies and Services That Improve the Bottom Line

Who’s using new technologies or services that work? Listen to how five publishing companies discuss new initiatives that have impacted their bottom line by either reducing operational costs or generating revenues.

Topics include:

• Digital edition success in generating circulation
• Monetizing ad inventory with rich media and/or video
• Creative solutions in paper buying
• A printer’s innovative approach to cost savings
• Using technology to repurpose content faster, smarter and more profitably
   

Speakers:

	Scott Pellicone VP/Digital Publishing Business Development Worldcolor
	Peter G. Marsh Chief Technology Officer Atex
	Bob Fernekees VP Group Publisher Information Today, Inc.
	John Schultz VP Direct Sales Verso Paper Corp
	Todd Krizelman President MagazineRadar

2:00 - 3:00 p.m.

Organizational Strategies for Sales

There are many organizational ways to approach ad sales in today’s multi-channel, multi-platform world, and we’ll hear from publishers who have established processes or infrastructure to compete successfully in a complex selling environment. We’ll also look at outsourcing as a business alternative and learn about the criteria from a leading national magazine rep firm.

Topics include:

• How digital media can add revenue, not just value, to an integrated package
• How can publishers increase their profits when clients or agencies ask for a pound of flesh to bolster their own ROI?

Speakers:

	Deb Burns SVP, Chief Brand Officer Luxury Design Group, Hachette Filipacchi Media U.S.
	Sally Preston SVP Group Publisher Martha Stewart Living
	Gregg Hano Group Publisher Bonnier Technology Group
	Moderator: Mary Ann Bekkedahl EVP Rodale

3:00 – 3:15 p.m.

Introduction of roundtables by each leader

3:30 – 5:00 p.m.

Hot Topic Roundtables:
Each roundtable will give you the opportunity to exchange ideas, get questions answered and brainstorm on revenue-generating ideas. Choose 3 roundtables that best fit your needs, and spend a half hour of intensive, idea-sharing where we’re sure you’ll come away with new, smart ideas.

• When is it time to use alternative organizational methods such as outsourcing or other innovative staffing models?
• Tapping your printer's resources to generate revenues
• Solutions for optimizing paper selection & achieving supply chain efficiencies
• Learn ways to use technology to repurpose content faster, smarter, and more profitably
• Increasing revenue, circulation, and marketing effectiveness with digital editions
• Business of managing account assignment/Best practices for breaking new business
• Core best practices for developing and leveraging the social media audience

5:00 - 6:00 p.m.

Networking Reception

Meet with panelists, moderators and colleagues.  Sign-up for post-conference online community exclusive to attendees so that the idea exchange can continue well beyond our conference.

Enter the Smithsonian Contest with a chance to win a $500 AMEX Gift card plus. Enter online or download pdf.

To sponsor a min contest in 2010, contact Erica Gottlieb at egottlieb@accessintel.com.

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