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Includes Afternoon Roundtables to Swap Practical, Revenue-Generating Ideas & Forge New Partners
This conference is not open to suppliers and partners with the exception of sponsoring companies
Registration comes with a complimentary copy of "Twitter Best Practices for Media Companies" - a $149 value.
Today's publishers are facing an enormously challenging business environment. Once resources have been cut to the bone, how do you find additional ways to further increase efficiencies and revenues?
The first-annual Bottom-Line Leadership for Magazine Brands min Conference will give you essential ideas to run a more efficient company and reduce your costs by taking advantage of alternative means such as outsourcing, shared services, group buying and, of course, innovative organizational models that are succeeding in today’s environment.
How is this min Conference different from other conferences?
- We are taking a realistic, multi-platform approach to answering your questions by presenting a combination of leading-edge publishers, management consultants and relevant vendor resources as panelists. You’ll hear case studies that show how publishers have been successful in creating more effective and efficient operations.
- You’ll have access to industry experts who will offer you practical information that can be put to use right away.
- We’ll have interactive roundtables in key operational areas where you will talk with colleagues, industry leaders and experts.
- There will be a post-Conference online community, exclusive to attendees, that will continue to act as an idea exchange long after the conference takes place.
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- Andy Amill, Weight Watchers Magazine
- Mary Ann Bekkedahl, Rodale
- Deb Burns, Luxury Design Group, Hachette Filipacchi Media U.S.
- Daniele Campbell, Rodale Interactive
- Michael Clinton, EVP, Chief Marketing Officer and Publishing Director, Hearst Magazines
- Matt Gay, Martha Stewart Living Omnimedia
- Ramona Gonzales, formerly of Microsoft
- Philippe Guelton, Hachette Filipacchi Media U.S.
- Gregg Hano, Bonnier Technology Group
- Chuck Howell, Meredith Publishing
- Kristine Kern, Mansueto Ventures
- Knight Kiplinger, Kiplinger's Personal Finance Magazine and KiplingerForecasts.com
- Jay Lauf, The Atlantic
- Janet Mannheimer, Publishing Experts
- Sally Preston, Martha Stewart Living
- Laura Reid, Hearst
- Howard Roth, eMedia Consultant
- Val Scansaroli, WorldColor
- Ava Seave, Quantum Media
- Sylvia Sierra, Access Intelligence LLC
- Kit Taylor, New York Magazine
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- Audience Development
- Content Strategies
- Emedia Sales
- Marketing
- PR & Branding
- Mobile
- Media Buying
- Measurement
- Behavioral Targeting
- Email Newsletters
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- Sales Management
- Social Media
- Distribution Partners
- M&A
- Cross-Platform Selling
- Blog Strategies
- Search Marketing
- Editorial that Sells
- Video
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Staffing Models & Smarter Organizational Structure
Hear how your colleagues have adapted their business models, created a more efficient company and reduced costs by taking advantage of alternative organizational methods such as outsourcing, shared services, group buying and innovative staffing models.
Topics include:
- Which business models work best, when and why
- What cost savings publishers achieved, and how easy they were to obtain
- What other benefits they realized
- Advice about trade-offs, pitfalls
Speakers:
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Savings & Efficiencies in Your Manufacturing & Production Process
Learn how to tame the “Triple Cost Monsters”: paper, printing and distribution. Manufacturing executives are facing enormous challenges in today’s market. Our panel will discuss strategies and tactics that provide solutions to these challenges. You’ll hear successful approaches to staffing, specifically, how a reduced staff with newly combined job functions can thrive, understanding the menu of new distribution options and examining how innovations in production technologies can help identify and develop new revenue streams.
Topics include:
- Flexibility, choosing your paper, managing your inventory and changing your trim size to match the current market conditions.
- New distribution models and ways to manage postal costs
- Using production resources to execute new revenue streams
Speakers:
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11:00 - 11:15 a.m. Networking Break
Leveraging Audience and Content Data to Boost Revenue and Performance
Delivering finely segmented, audience-focused advertising and purposeful content to hyper-targeted audiences -- where, when and how they want it -- is becoming critical to your business. But how do you integrate and analyze the mountain of data from your multiple sources to boost revenue and create transparency for your business operations? This panel will identify best practices and executable tactics, examine internal efforts vs. outsourcing and discuss the processes and technologies needed to leverage your data across sales, inventory, audience, pricing and content.
Topics include:
- Leveraging audience data to increase the value of premium and discretionary inventory
- Tracking, analyzing and distributing data from multiple sources to derive actionable insights
- Strategies for revenue-generating inventory and pricing management
- Technology platform requirements for efficiently scaling operations
Speakers:
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12:15 - 12:30 p.m. Networking Break
Luncheon & Keynote Presentation:
Knight Kiplinger, Editor-in-Chief of The Kiplinger Letter, Kiplinger's Personal Finance Magazine and KiplingerForecasts.com
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5 Technologies and Services That Improve the Bottom Line
Who’s using new technologies or services that work? Listen to how five publishing companies discuss new initiatives that have impacted their bottom line by either reducing operational costs or generating revenues.
Topics include:
- Digital edition success in generating circulation
- Monetizing ad inventory with rich media and/or video
- Creative solutions in paper buying
- A printer’s innovative approach to cost savings
- Using technology to repurpose content faster, smarter and more profitably
Speakers:
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Organizational Strategies for Sales
There are many organizational ways to approach ad sales in today’s multi-channel, multi-platform world, and we’ll hear from publishers who have established processes or infrastructure to compete successfully in a complex selling environment. We’ll also look at outsourcing as a business alternative and learn about the criteria from a leading national magazine rep firm.
Topics include:
- How digital media can add revenue, not just value, to an integrated package
- How can publishers increase their profits when clients or agencies ask for a pound of flesh to bolster their own ROI?
Speakers:
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Introduction of roundtables by each leader
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Hot Topic Roundtables:
Each roundtable will give you the opportunity to exchange ideas, get questions answered and brainstorm on revenue-generating ideas. Choose 3 roundtables that best fit your needs, and spend a half hour of intensive, idea-sharing where we’re sure you’ll come away with new, smart ideas.
- When is it time to use alternative organizational methods such as outsourcing or other innovative staffing models?
- Tapping your printer's resources to generate revenues
- Solutions for optimizing paper selection & achieving supply chain efficiencies
- Learn ways to use technology to repurpose content faster, smarter, and more profitably
- Increasing revenue, circulation, and marketing effectiveness with digital editions
- Business of managing account assignment/Best practices for breaking new business
- Core best practices for developing and leveraging the social media audience
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Networking Reception
Meet with panelists, moderators and colleagues. Sign-up for post-conference online community exclusive to attendees so that the idea exchange can continue well beyond our conference.
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This Conference is designed for Media Professionals with titles and responsibilities included but not limited to:
- Publisher/Group Publisher
- President
- Executive Vice President
- COO
- CEO
- CTO
- CIO
- Editorial
- Audience Development
- Business Development
- Data Management
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- Technology
- Research
- Analytics
- Sales
- Marketing
- Public Relations
- Digital/Web
- Principal
- General Manager
- Social Media
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Individual |
Group |
| Regular Rate |
$795 |
$745 |
Group = two or more from the same company. Group price is per person.
Conference Information:
Concierge Conference Center
780 Third Ave - 2 blocks from Grand Central Station
New York, New York, USA
Tel: 212-735-0072
Local Hotels, Restaurants
Questions?
If you'd like to register by phone or have questions regarding the program, please contact conference coordinator, Saun Sayamongkhun at ssayamongkhun@accessintel.com; 301-354-1610.
Advertising/Sponsorship Contact:
Conference Co-Chair, Michele Magazine
Email: michelemagazine@verizon.net
Phone: 212 245-8045
The min family of products covers the people and the business of consumer magazine media and includes min, minonline.com, min’s Special Issues, min magazine, min’s Best of the Web Awards, min’s Integrated Marketing Awards, min’s Hottest Launches, Sales Executive of the Year Awards and the min day Summit. Visit us at minonline.com.
min Conference Co-Chairs
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Diane Schwartz
VP & Group Publisher
Media/PR/Cable Group at Access Intelligence |
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Michele Magazine
Managing Director
Michele Magazine Search LLC |
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