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Includes Afternoon Roundtables to Swap Practical, Revenue-Generating Ideas & Forge New Partners
Since joining WWM in 2005 AA has increased WWM ratebase from 1.0 million to 1.25million, and grown single copy sales +12%. Advertising revenue has experienced a 25% increase during the same time period. Prior to joining WWM AA has held management positions at Conde Nast, Hearst, and Wenner Media. AA has been awarded Sales Executive of the Year Honorable Mention Awards by MIN in 2006, 2007, and 2008.
Kit Taylor Having worked at every level of magazine production, and knowing the business both as an executive for a major national publishing company and as a consultant working with smaller publishers, Kit Taylor brings a depth of knowledge and a level of expertise that ensures a professional, thoroughly efficient execution of any magazine concept. Kit has played a key role in publishing magazines for over 25 years, starting out in her native Texas, working for Texas Monthly and Dallas Southwest Media, publisher of D Magazine, and developing talents that enabled her to move to New York City, where she flourished at the Esquire Magazine Group. In her work there, Kit oversaw a corporate production department responsible for prepress, print and paper buying, manufacturing and distribution for five divisions, including Esquire, Esquire Health and Fitness Clinic and New York Woman magazine. Her reputation as an effective manager and energetic problem-solver prompted Times Mirror Magazines to recruit her as vice president of manufacturing and distribution. At the Times Mirror Company, Kit managed a budget of $100 million and a corporate production staff of 20 people, overseeing all the prepress, print and paper purchasing and distribution for 12 monthly magazines, including Field & Stream, Golf Magazine, Popular Science. In this role, Kit developed such a keen understanding of how to identify valuable opportunities for cost savings or structural enhancements in operations that she was able to strike out on her own, first as president of the Intragrated Management, a consulting firm to publishers and cataloguers specializing in supply chain management, with the goal of identifying both process and cost efficiencies in their operations including; prepress, print, binding, paper consumption, postage and distribution for both publishers and cataloguers such as Eddie Bauer, Dell Computer Systems, and Williams-Sonoma. Prior to joining New York magazine in February of 2004 to work in the role of Chief Operating Officer, Kit worked as an independent consultant for small publishers, ranging from Latina to the Yale Alumni magazine.
Knight Kiplinger is one of America's most respected economic journalists and business forecasters. In his writing, speeches and appearances on major TV and radio networks, he cuts through the complexity of financial subjects with clarity and foresight. Mr. Kiplinger is editor in chief of The Kiplinger Letter, Kiplinger's Personal Finance magazine and Kiplinger.com. The Letter, a weekly publication started in 1923, is the most widely read and longest-published business forecasting publication in the world. Kiplinger's Personal Finance, the first magazine in the field of personal money management, was founded in 1947 and today has a monthly circulation of more than 800,000. Kiplinger.com is a full-featured Web site with content and tools for helping people manage their money, as well as business forecasting content to help managers in their decisionmaking. Mr. Kiplinger's company, Kiplinger Washington Editors, Inc., was the Washington regional and national winner of the 2002 Business Ethics Award in the small-business category, awarded each year by the Society of Financial Service Professionals. In 2007 it was recognized by Ethisphere magazine as one of the "World's Most Ethical Companies." Mr. Kiplinger came to the Kiplinger organization in 1983, following 13 years in newspaper journalism as a Washington correspondent and editor. For six years he was Washington bureau chief for Ottaway Newspapers, Inc., a chain of 22 daily papers owned by Dow Jones & Company. In the late 1980s Mr. Kiplinger co-authored two best-selling forecast books which contradicted the prevailing pessimism of that time, accurately predicting that the United States would set the global pace for economic growth and technology leadership in the 1990s. In World Boom Ahead (1998), Mr. Kiplinger forecast that the U.S. will continue to benefit from soaring productivity and surging trade with the expanding economies of Asia, Latin America and Eastern Europe. Mr. Kiplinger is a frequent guest on national radio and TV networks, including NPR, CNN, Fox and CNBC. He is an occasional commentator on "Marketplace," the daily business report heard on public radio stations nationwide. A graduate of Cornell University, Mr. Kiplinger did graduate study in international affairs at the Woodrow Wilson School of Princeton University. He has long been active in a variety of civic affairs in the Washington area, centering on the performing arts, education and history.
With a deep, loyal and affluent audience, Inc. and Fast Company are among the most effective resources for marketers looking to reach U.S. entrepreneurs and business executives from America’s top corporations. Through a full complement of print, online, custom publishing and integrated marketing solutions, Mansueto Ventures offers the world’s leading advertisers with a unique ability to build their brands and move their products within the fast-growing business sector.
Laura joined Hearst in June of 2007. Prior to Hearst she worked at Time Inc. for more than twenty years and held several positions there in the areas of editorial production, printing plant operations, paper purchasing, field operations, and print purchasing. Michele Magazine As SVP, Group Publisher at Scholastic, Inc., Magazine oversaw sales and marketing of 28 magazines and launched a business/education sponsorship division bringing in 39 projects from major advertisers such as IBM, AT&T, Mattel, P&G, and Discover Card. Prior to Scholastic, Michele was founding Publisher of Lear’s Magazine, VP Special Sections at USA Today, Director of Local Editions at PBS’s Dial Magazine and has held sales and management positions at The New York Times and Ladies Home Journal. She is a frequent guest columnist for Media Industry Newsletter covering issues ranging from organizational structure to new business development, is a moderator of panels for the MPA, hosts a monthly series of Publisher Roundtable breakfasts, and is launching her first round of C-Suite roundtables this month. These past several years in executive recruiting has broadened her talent network and knowledge of the industry to include knowing the best hybrid talent around who are able to lead today's media companies as our business models continue to evolve.
Prior to this role, Bekkedahl served as SVP and Global Brand Director for Men's Health, Publisher of Men's Health and Associate Publisher of Men's Health International.
Currently, Matt is Vice President of Media Advertising Operations at Martha Stewart Living Omnimedia. He is responsible for digital inventory management, revenue forecasting, price yield management, and advertising campaign management. Matt also manages publishing and television advertising operations and formerly managed Site Metrics. Prior to Martha Stewart Living Omnimedia, Matt contributed to efficiency and information accuracy at such leading companies as Mars Incorporated, Deloitte Consulting, Ernst & Young, and Accenture. Matt graduated from Bucknell University with a B.S. in Electrical Engineering. He co-founded Bucknell’s Media and Technology Network and sits on the IAB’s Ad Ops Council.
Most recently, Gonzales was a Principal Sales Consultant in Microsoft Advertising's Publisher Solutions Group, which acquired Rapt, the leading yield management solutions provider, in May 2008. At Rapt, she was responsible for executing on consulting projects in a client-facing role that drove revenue and operational results. Prior to Rapt, Gonzales was Director of Digital Media for LPI Media/PlanetOut Inc. where she was responsible for LPI Media's digital media operations, P&L, sales and ad operations, strategic direction, business goals, and product development. Previous experience includes Partner/Director of Content Strategy in the Information Architecture Group at Ogilvy Interactive and Online Producer/Editor at Children's Television Workshop, where she produced the first site launch of SesameStreet.com. Gonzales moved to New York City in 1996 to launch Latina magazine, the first national magazine for Hispanic women in the United States. Before Latina, she worked at Parenting magazine in San Francisco.
Hano was re-appointed to the post of Publisher in August 2006, after a six-month stint at Teen People, before his absence and since his return Hano’s forward focus has fueled successful initiatives and tremendous growth in print and online. Under Hano’s watch, the 136 year-old Popular Science has marked a series of financial milestones, including the most profitable year in history (2003), the largest issue ever (December 2003’s Best of What’s New issue) and web revenue reaching an all-time high (2006). PopSci has also achieved consistent year over year growth in advertising revenue and bottom line profit, as well as adding dozens of new endemic and non-endemic advertisers to its pages. In December 2007, Popular Science Media Group was given the enormous task of launching a new science magazine Science Illustrated. The aim of this magazine is to report on the world of science in a way that’s dynamic, engaging and accessible for all. SI is being published in partnership with Bonnier Publications in Denmark, where it is already the highest-circulation magazine in Scandinavia and the flagship of Bonnier’s European portfolio. By the time he assumed the role of Publisher in 2003, Gregg Hano was no stranger to Popular Science. He served as Director of Sales and Marketing for the magazine from 2001-2003, and was a sales representative for Popular Science from 1987-1992. In the interim, he was Associate Publisher at Saveur, Garden Design, and Popular Mechanics magazines. A graduate of the Scripps School of Journalism at Ohio University, Hano, a New York native, lives in Pelham with his wife and two daughters. When he’s not building brands, Hano enjoys collecting cars, fishing, skiing, and spending time with his family.
Since joining Martha Stewart Living Omnimedia as SVP Publisher of Living in April 2005, Ms. Preston has been widely recognized as an accomplished and dynamic leader. In 2006, Media Industry Newsletter named her “Sales Executive of the Year” for consumer magazines with circulation of 500,000 and above. Later that year, MIN honored her as one of three “Launch People of the Year” in recognition of her role in the launch of Blueprint magazine, which was named one of the hottest launches of the year. She was also part of the MSLO group named “Executive Team of the Year” in Adweek’s annual “Hot List” issue. The Delaney Report recognized her as “Publishing Executive of the Year” in 2007. In 2008, MIN named her “Sales Team Leader of the Year” in the Consumer Magazine category. Prior to joining MSLO, Ms. Preston held several high-level positions at other women’s publications, including her most recent job as Vice President and Publisher of Rodale’s former Organic Style magazine. Before that, she served as the Associate Publisher/Advertising of O, The Oprah Magazine, following a stint as the Associate Publisher of the Meredith Corporation’s Better Homes and Gardens. After graduating from Purdue University in 1985 with a Bachelor of Science degree in Communications, Ms. Preston took a job as a media planner with Leo Burnett, Chicago. She also held positions with TV Guide and People magazine. Ms. Preston currently resides in Pelham Manor, NY and is an avid sports fan that enjoys golfing, skiing and playing tennis whenever she can.
Sylvia has received numerous industry awards including ARV award, BtoB 2008 Top Innovator in Business Publishing, Audience Development 2008 All Star. She is a frequent speaker industry events, including Folio, Audience Development, Publishing Professional and Email Marketing Summit. In addition she serves in a number of industry groups including BPA’s Audience Development Committee, BPA Interactive Board and ABM’s Audience Development Committee. Sylvia has been at Access Intelligence for 14 years. Previously she held circulation management and fulfillment management positions at National Journal and Fleet Street Publishing.
During his first year, The Atlantic has enjoyed considerable success across several fronts. In 2008, The Atlantic dramatically redesigned its print and web properties and introduced its first-ever branding campaign. Additionally, in the past year, The Atlantic raisedits print rate base to 450,000, and has experienced tenfold traffic growth to TheAtlantic.com. The Atlantic sales team, under Lauf’s direction set new all-time benchmarks for ad revenue both in print and online. The July/August 2009 issue was the largest in the magazine’s 152-year history. The month of July also marked a new record in digital ad revenue, with August and then September subsequently eclipsing the July numbers. Lauf joined The Atlantic from Wired, where he served progressively since 2001 as advertising director, associate publisher and publisher. During his tenure with Wired, Lauf was instrumental in the title’s reinvigoration following 2001’s dot-com collapse. While at Wired, he won the coveted “Top Performance” Award at Conde Nast in 2006 and landed on AdWeek’s Hot List in 2007. Previously, Lauf was an ad director on the U.S. launch of T3: Tomorrow's Technology Today. Prior to that he was national ad director for Customer Interaction Solutions, a technology trade magazine, and publisher of The Merchandiser Group, a group of trade magazines, websites and trade shows for the independent retailers' industry. A graduate of Connecticut College, Lauf also studied English Literature and Law at Durham University in the United Kingdom.
With a mission "to inspire people to care about the planet," National Geographic magazine is resonating with readers and advertisers now more than ever before. Malley has leveraged this strong positioning, combined with the high-levels of readership engagement and desirable demographics to drive advertising and marketing success for the magazine brand. Over the last five years, Malley has achieved over 30 percent advertising page growth through edition development, including six standard demographic editions, category diversification and with 30 percent growth in overall total brands and companies advertising in the pages of the magazine. In addition, integrated programs (utilizing Society assets, including online, television and mission outreach) and custom communication programs have fueled over 18 percent of National Geographic magazine's total business by offering a unique and engaging advertising platform for a range of accounts from Dow Chemical to Haagen-Dazs to Energizer. By expanding the magazine brand offerings with leadership programs, Malley has worked to provide both readers and advertisers with new ways to interact with the Magazine. Platforms created include the Aspen Environmental Forum, Celebrate Photography, and Experience Your World In 2008 Malley was named publisher of National Geographic Green Guide, the Society's newest magazine and Web brand that is devoted to inspiring consumers to live a more environmentally friendly lifestyle through practical, easy-to-incorporate, everyday green information. Malley has more than 20 years of experience in media brand management, sales and marketing, working across media disciplines including print, television and the Internet. She joined National Geographic magazine in 2003 as associate publisher and was named U.S. publisher in 2004. She began her media career at WNET, where she served as marketing director. She then moved on to Ziff-Davis, then Rodale, where she was publisher of Runner's World magazine from 1999-2003. An avid runner, Malley has completed five marathons, and won many awards on the road, and running continues to fuel her energy daily. She serves as a member of the board of directors of the New York Road Runners and is involved in the Audubon Society in Sharon, Conn. A New York native, Malley received her bachelor's degree in psychology from the University of Delaware. She lives in Manhattan, N.Y., and Sharon, Conn.
His responsibilities include overseeing the publishing side of Hearst titles: Cosmopolitan, Country Living, Esquire, Harper's BAZAAR, House Beautiful, Marie Claire, O, The Oprah Magazine, Popular Mechanics, Redbook, Seventeen, SmartMoney, Town & Country and Veranda. In addition, Clinton oversees all corporate marketing, sales and brand development for Hearst Magazines. Clinton joined Hearst in October 1997 as senior vice president, chief marketing officer, and added group publisher responsibility for five titles, including Esquire and House Beautiful, in 1998. Prior to his time at Hearst, Clinton was executive vice president of Condé Nast Publications, where he oversaw sales and marketing for the company's 15 national titles, including Vogue, Vanity Fair and Architectural Digest. As a member of the company's senior management team, he was also involved in planning long-term strategy, setting sales and P&L goals, and publishing policies. Prior to that, as Condé Nast's senior vice president of group sales and marketing, Clinton revamped the company's multi-title sales and marketing organization, which accounted for 50 percent of its total revenue. Clinton spent a total of 10 years at GQ magazine, including six years as publisher—at the time, the company's youngest publisher. He delivered the three most profitable years in the magazine's history up to that time, and oversaw the launch of GQ in the U.K. and Japan. Before joining GQ as advertising manager, Clinton was at Fairchild Publications, in both editorial and ad management positions. Clinton has served as chairman of the board of the Volunteers of America, as well as on the boards of The Starlight Children's Foundation and Lifetime Television Network. He has led expeditions to Nepal, Patagonia, and to the top of Mt. Kilimanjaro to raise funds for Starlight. He also serves on the acquisitions committee of the International Center of Photography.
He is responsible for all of Verso’s Direct Sales to the Magazine, Retail & Catalog Publishing and Publication Printer market. He is also responsible for Verso’s Export Sales. John reports to Mike Weinhold, Executive, Vice President, Sales & Marketing. John has been a member of the Verso Paper management team since it’s formation in 2006. Verso Paper was formed as a result of the sale of International Paper’s Coated & SC Papers Division to Apollo Mgmt. Corp. in August of 2006. Prior to the sale, John was the Director of Direct Magazine and Catalog Publishing Sales for International Paper’s Coated & SC Division. John became part of International Paper’s Coated Papers business in 1986 as a business analyst. He held increasing levels of responsibility in marketing, product management, sales and sales management. John has been selling coated printing papers to the magazine publishing market since 1988. John joined International Paper as a member of the Corporate Logistics staff in June of 1979. He has held various positions in corporate Distribution Operations and Purchasing in support of the paper, packaging and wood products businesses from 1979 to 1986. He received his B.S. in Business Administration from Niagara University in 1979. John resides in Huntington, N.Y. with his wife Susan and two daughters.
During his 30-year career in the media industry, Pete has led several companies, serving as CEO of 5 Fifteen Inc. and President of Deadline Data Systems. He has also held senior management positions at EBSCO Publishing, Xenotron Inc., and ECRM. Pete holds a Bachelor of Science degree from Boston University, with a Summa Cum Laude degree in Communications. He is a frequent speaker at industry conferences and his articles have appeared in numerous media industry publications.
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