Thursday, December 10, 2009
New York City @ min Headquarters
8:30 a.m. – 4:45 p.m.

Space is limited to 20 media professionals. Reserve your spot now.

Become the e-media leader in your media company by attending this information-packed workshop

Includes: breakfast, lunch; a workbook and certification*

*certification is optional

• What we'll cover
• Proven to Deliver
• Who is this course for?
• About MarketingExperiments
• About the Trainers
• Questions / Location

Learn how to Optimize Your Landing Pages in Just 8 Hours + Achieve Professional Certification 

The fastest, least expensive way to increase your sales is to optimize your web pages. But optimization can be difficult. The challenge isn’t developing a way to test (there are many tools for this). The challenge is discovering what changes to test.

The min and MarketingExperiments' Landing Page Optimization Certification is carefully designed to help you discover exactly what you need to change on the key landing pages from your ecommerce, subscription, or lead-gen paths.

Every single moment is carefully planned to help you increase your revenue. There are no vendor presentations, no industry speeches, and no repeat sessions.

It features live optimization and advice from the optimization experts at MarketingExperiments, in partnership with min.

This one-day concentrated workshop, you will learn, optimize and achieve:

• LEARNING: You will learn a systematic (patent pending) methodology for optimizing all of your landing pages.
  • Review 13 relevant case studies with more than 29 charts and graphs to discover the five essential elements of optimization.
  • Receive over 307 pages of actionable content - all carefully arranged to make it easy for you to apply to your own website.
  • Discover exactly how the New York Times increased sale conversion by 1,052% and how the largest SQL server user database increased subscribers by more than 121%.
    
• OPTIMIZATION: You will analyze and improve a key landing page from your ecommerce, subscription, or lead-gen paths.
  • Work through each element of your key landing page using an easy-to-follow set of optimization checklists and worksheets.
  • Receive expert help from the MarketingExperiments team as you develop your new optimized pages.
  • Watch the MarketingExperiments team optimize attendee landing pages and gain insight you can apply to your own pages.
    
• ACHIEVEMENT: You will achieve professional certification in Landing Page Optimization from MarketingExperiments.
  • Earning your designation as a Certified Professional in Landing Page Optimization
  • Receiving your Certificate and your official Designation for use on your website, blog, social media outlet, or your resume

[Return to Top]

Previous attendees have achieved conversion gains of up to 300% after taking this course!

This course provides you with the right information and tools to immediately start applying what you have learned to your websites.
Matt Celano, one of our previous attendees, reported he was "hoping for a 10-15% lift in conversions" by applying what he learned from this certification course. Instead, the page he launched after taking our certification course in landing page optimization achieved a 300% lift in conversions.
This is one example among many others that we have seen from students that attend the Landing Page Optimization Professional Certification.

[Return to Top]

Consumer and b2b Marketing professionals in the following areas:

• Marketing
• Public Relations
• eCommerce
• Sales
• Audience Development
• Web Marketing
• Subscription Marketing
• Lead Generation

MarketingExperiments is a research laboratory with a simple (but not easy) seven-word mission statement: To discover what really works in optimization. The Lab tests every conceivable digital marketing method and publishes the results in the MarketingExperiments Journal. www.marketingexperiments.com

[Return to Top]

Andy Mott
Senior Manager, Research and Partnerships
MarketingExperiments

Andy Mott joined MarketingExperiments in January 2008 as Research Analyst. He was promoted to Senior Research Analyst and took on additional responsibilities with key research partners. Most recently, Andy has been named to the Senior Manager of Research Partnerships position and leads the Research Partner Qualification Team for MarketingExperiments. In this role, Andy identifies key research projects and targets research partner candidates for inclusion in the MarketingExperiments research program. Before joining the company, Andy had been a senior manager in the financial services industry, working with several leading investment firms. He served in the U.S. Navy as a Staff Instructor at the Naval Nuclear Power Training Unit - Charleston.

Andy holds a Business Administration degree and is pursuing his advanced business degree from the University of Florida.

Boris Grinkot
Senior Manager
MarketingExperiments

Boris is part social scientist, part techie, and part philosopher. As the director of technology consulting at a small Florida marketing firm, he began searching for ways to combine web development with his academic background in research. This search led him to MarketingExperiments. Since joining the team in 2007, Boris' work with Fortune 500 and international research partners has included experimental design, business intelligence analysis, competitive strategy, and search marketing. He has led optimization projects that generated up to tens of millions of dollars in annual revenue. Boris holds an MBA from the University of Florida and a B.A. in Religious Studies with a cert. in International Relations from Cornell.

[Return to Top]

If you have questions regarding the program, please contact workshop coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610.

The workshop will be held at the min office, 110 William Street, 11th Floor, New York, NY 10038.  If you plan to travel by train, take the subway on the 2 express train to Fulton Street.  110 William Street is right off the subway stop.  if you are on the east side, the 4, 6 express train is a short walk west to William Street.

Local Hotels

(What makes New York unique? This city is unique for the Empire State Building and Chrysler Buildings, the Statue of Liberty, Rockefeller Center, Times Square, the Bronx Zoo, Staten Island Ferry, Brooklyn Bridge and all our other world-famous attractions. If you've been here before, there's always another neighborhood to explore, another restaurant to try, another Broadway show or museum to see; another don't-miss cultural performance or sporting event.)