A One-Day Must-Attend Workshop for Sales Managers & Leaders at Media Companies

Presented by min and internet strategy guru and sales trainer Daniel Ambrose.  The course includes a complete course notebook with PowerPoint slides, glossary, and examples; and your questions answered. Also includes breakfast and lunch.

Thursday, October 8, 2009
New York City @ min Headquarters
9:00 - 4:30 p.m.

• Full Agenda
• About the Boot Camp Trainer: Daniel Ambrose
• Who Should Attend?
• Questions?

“This workshop not only gave the big picture of how to sell Internet advertising and hybrid print/Internet packages effectively, but also was filled with practical tips and tricks that I expect our business to profit from right away. I rate it a 10 out of 10.” – Ted Bahr, SD Times

“This was an excellent seminar that gave me exactly what I was looking for.” – Bill Springer, Diversified Business Communications

“One of the most comprehensive training courses for one day.”– Participant

“Great session and min’s hospitality was very nice!” – Lee Crouch, Dowden Health

“Dan was awesome!” – Ellen Bollinger, The Nation

Full Agenda

From the publishers of min and the Internet Advertising Guidebook comes this one-day boot camp to equip you with the smartest ideas and tactics to accelerate your online advertising revenue. Back by popular demand, this updated one-day workshop is a hands-on, high impact class for you and your team who need to learn the proven strategies for selling online and hybrid programs to increasingly finicky clients. Social media and Internet video are two key tactics that you’ll learn about and you’ll walk away with an approach that is immediately achievable, and will generate revenue.

Magazines have built profitable Internet business models and you can too. Starting with the fundamental economics of the Internet, and building your knowledge so you can go toe-to-toe with any Internet advertising executive, you’ll come away from this class ready to make a state-of-the-art proposal to a major Internet advertiser. And you’ll easily see how to bring your existing skills in print sales to bear and the new skills learned from this class on selling successfully in the fast growing Internet advertising market.

What we’ll cover:

• The online media business model: how do you make money and how much can you make?
• Strategies that are working for publishers; B2B, and Consumer examples
• Product knowledge and terminology
• Important Internet advertising infrastructure
• Selling social media – from your blogs to online communities
• Not just banners and buttons, but social media, webinars, integrated sponsorships,
• Newsletters, videos, white papers, rich media, and more
• Selling your social media assets
• Internet audience research and how it is used
• What media buyers want to know from you
• Proven tactics and strategies for selling Internet advertising
• Advertising programs that are working for your peers
• How to configure your proposal
• How to handle objections
• How to discuss click-through rates and handle click-through rate objections
• How display advertising fits in the world of search advertising, affiliate marketing, pay-per-click advertising and the rest of the fast changing world of Internet advertising
• Your questions answered.

Plus:
You’ll receive useful feedback on your own proposals and web sites from our trainer and brainstorm with your peers on personal sales challenges and situations.

About the Boot Camp Trainer: Daniel Ambrose

Daniel Ambrose is a veteran magazine publishing executive who is now Managing Director of ambro.com, corp., which he launched in 1994. Before establishing the company Ambrose was Vice President and Publisher of Child Magazine at the New York Times Company. Ambrose led Child to be named in Adweek's "10 Hottest Magazines," two consecutive years. He also spearheaded an initiative to make Child the first major consumer magazine to selectively deliver individually-customized editorial content.

Before establishing ambro.com, Ambrose was Vice President and Publisher of Child Magazine at the New York Times Company. Ambrose led Child to be named in Adweek's "10 Hottest Magazines," two consecutive years. He also spearheaded an initiative to make Child the first major consumer magazine to selectively deliver individually-customized editorial content.

Previous to working for Child Ambrose was Advertising Sales Director of Cahners Consumer Magazines (and TV) Division where he managed ad sales in Healthy Kids magazines, and American Baby Sampling and Couponing programs.  At Cahners Ambrose helped launch the Healthy Kids TV Show, which sold-out before the launch and was profitable from the first year in production. He also conceived and sold American Baby's Discovering the First Year of Life, a one-hour cable special.

From 1983 until 1987 Ambrose served in several executive management positions at Hearst Magazines Division, first at House Beautiful, and finally as Director of Corporate Advertising. As director he lead marketing, sales and administrative management to multi-magazine advertising packages for Hearst's largest and most important clients, running approximately 3,500 advertising pages annually. Ambrose was also responsible for the creation of the first "Electronic Rate Card," on computer disk, which was used by advertising media planners to instantly price Hearst Magazine packages.

Ambrose joined Hearst from Ziff Davis where he was Advertising Director of Backpacker, and SkiXC magazines and where he was trained in the classic Ziff Davis structured selling method.

Ambrose began his media career at The Washington Monthly a small but influential public affairs magazine. He served as Advertising Manager and Advertising Director of American Film magazine at The American Film Institute for four years where he quadrupled advertising pages and increased revenue 10 times.

Who should attend?

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Questions? [Register Now]

If you gave questions about the program, please contact marketing coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610,  If you are having any technical difficulties or need assistance meeting the requirements above, please contact our Technical Support Center at 1-866-709-8255 or click here.

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