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You are invited to join us for the annual, much-anticipated min day Digital Summit on Nov. 9. Digital innovators from some of the most progressive media brands will show you how to find the sweet spot where digital innovation and evolving consumption habits intersect with your unique, highly valued content. The min day Digital Summit is the one digital-focused conference for media brands that you cannot afford to miss – min day's reputation for fearless, deep dives into the digital future is unsurpassed. The digital education you need for your brand's evolution is compressed into a single day and confined to no more than 250 attendees (and no sales pitches), and there's no need to worry that you'll soon forget the concepts discussed – we'll provide an Executive Summary to all attendees covering all key points. And the min day Summit is interactive – you'll get ample time to ask questions during panels and a low-key setting in which networking flows easily.
You will take away not just practical lessons in how to optimize your social media efforts, monetize video and launch (and maintain) mobile apps that audiences will pay for – you will learn how to build teams that can transform these digital lessons into practical, revenue-generating reality, as well as how to build bridges with advertisers that want to forge cross-platform partnerships with you.
The editors at min have spent countless hours investigating the topics that will resonate with media leaders like you, and matching these topics with experts willing to share practical advice, behind-the-scenes tactics and innovative strategies to help you improve your bottom line and your brand positioning across all online media. Join us for an information-packed day of learning, discovering and networking.
Testimonals:
• “The Summit brought together just the right mix of experts to discuss opportunities in an industry that’s experiencing a fundamental shift.” -- VP, BusinessWeek
• "The conference was absolutely eye-opening. I consider myself a savvy Internet and social media person, but the speakers put a whole new light on it for me. I'm not easily impressed, and have been to many conferences like this, but I remain amazed at the event and its compelling speakers." --Publisher, Condé Nast
• "I very much enjoyed the day - speakers were interesting and the conference was well worth the time."
--Marketing Director, Meredith Corporation
• "This summit was excellent, with great content." --VP, Time Inc.
• "This was one of the best conferences I've ever attended." -- VP, The Knot
- Paid content
- iPad
- mobile apps
- Facebook
- Twitter
- Foursquare
- Social media optimization
- Advertising & Sales
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- Public Relations
- Marketing
- Editorial
- Video
- SEO
- Management/Staffing
- New, under-the-radar technologies
- Metrics/Measurement
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- Daniel Ambrose, Managing Partner, ambro.com, corp.
- Todd Anderman, Senior Vice President, Digital Media, Hachette Filipacchi Media U.S.
- Nick Balletta, CEO, TalkPoint
- Jeff Barish, Vice President of Sales, The Daily Beast
- Steven Brill, Co-Founder, Press+/Journalism Online
- Andrew Budkofsky, EVP, Sales and Partnerships, Break Media
- Kate Byrne, Vice President, Technology and Living Group, Future US
- Beth Ellard, SVP/General Manager, DailyCandy
- John Gallant, SVP, Chief Content Officer, IDG Enterprise
- Kevin Gentzel, Chief Revenue Officer, Forbes
- Richard Glosser, President, Hilltop Digital
- Peter Goldstone, President, Hanley Wood
- Steve Goldstein, Editorial Director, Media/PR Group, Access Intelligence
- Trixie Ferguson Gray, VP, Experience Architect, Universal McCann
- Brian Hines, Vice President eProducts, IMS
- Joe Kardel, Sr. Brand Manager, Kimberly Clark
- Jeff Litvack, GM, Global Product Development, Associated Press
- Joshua Macht, Group Publisher, Harvard Business Review
- Karen Macumber, SVP, Media ServicesAMP Agency
- Heidi Madera, Director of Digital Sales & Marketing, Essence
- Rob Master, North American Media Director Unilever
- Scott Mebus, Executive Producer, Hearst Digital Media
- Sean Nolan, VP, Online Operations and External Online Marketing, Rodale
- Nick Palazzo, Co-Founder, Stack Media
- Steve Palm, President & CEO, NewBay Media LLC
- Mary Gail Pezzimenti, Executive Producer, Lucky/Luckymag.com
- Jeff Price, President and Publisher, The Sporting News
- Carl Scholz, Chief Operating Officer, Texterity
- Greg Schumann, VP Group Publisher, the Parenting Group, Bonnier
- Drew Schutte, Executive Vice President and Chief Integration Officer, Condé Nast Media Group
- Diane Schwartz, Senior VP & Group Publisher, Access Intelligence
- Steve Smith, Digital Media Editor, min
- Bill Stabile, Senior Director, Brand and Marketing Communications, Siemens
- Jerry Steinbrink, VP Publishing, Consumer Reports
- Lauren Wiener, SVP, Meredith Interactive
- Brenda White, SVP, Publishing Activation Director, Starcom
Agenda
Registration and Networking Breakfast
Scars and Badges of Honor: What Worked and What Hurt
In this opening session, we put a spotlight on recent successful digital initiatives – and on what didn't work so well among media brands online. You'll hear secrets of success from content leaders and efforts that were tried and fell flat – but that you can learn from. Start off the min day Summit with an essential list of do's and don'ts to bring back to the office.
Speakers:
Developing Your Digital A-Team: What & Who You Need to Prosper
Digital platforms may introduce a new level of technological complexity to the magazine business, but it is still the people behind the technology that drive the content and the ideas that help your brand evolve. Every company needs a Digital A-Team that understands both your publishing brand as well as the latest and greatest tools.
Digital innovation in content is a two-way street. It requires people who not only know how to execute the vision of editors and publishers online, but who can map new technologies against the mission of the content brand and create revenue opportunities. In addition, under new economic pressures, a digital staff needs to be lean and efficient. Your crew needs a range of skill sets for technologies current and future.
In this session you will learn:
- How to determine which critical skill sets your team needs (and doesn't need)
- How to get more and different skills from existing staff
- The cost of outsourcing vs. staffing up
- Who should own product development?
- How to determine the true digital expertise of job candidates
- How to train digital and "non-digital" staffs for online expertise – from sales leaders to content curators
- How to organize the team for greatest efficiency and idea generation
Speaker:
What Do Advertisers Want from You?
After two years of bad press and down spending, media advertising – in print and online – is coming back, and digital brands are benefiting from new technologies and greater creativity. But how are buyers viewing the magazine brands and the cross-platform models that have emerged from this shakeout period?
Our panel of agency and brand executives weigh in on where they are and aren't getting ROI from their magazine partnerships. Are the media brands finally delivering on the promise of scalable integrated programs? Have the digital strategies of the last few years – creating content networks, incorporating richer media, deploying video and mobile – gotten any traction with buyers? Are the metrics around "engagement" or the branding value of trusted content registering with agencies and brands? This panel will help publishers better understand how their clients have emerged from the legendary downturn and how to position their products during the long march back to prosperity.
You will learn:
- How to craft cross-platform campaigns that could make the difference to the media buy
- The value to buyers of branded content in an age of performance-driven digital marketing
- What advertisers need you to know about your audience
- What new and novel marketing and content partnerships have been most successful for buyers
- How sales staffs need to align with the needs of the agency and brand
- Which new ad formats and online metrics resonate with clients (and which ones don't)
Speakers:
The Subscription Plan: Paid Models That Work
Paid content is not a myth or a pipe dream. Direct-to-consumer subscriptions have been a reliable part of the digital business for years, but they require a combination of good packaging, marketing, seamless payment systems and customer relations. Rather than argue free vs. fee again, we take a look at some of the best examples of paid content to help publishers identify the opportunities for fee-based models within their own portfolio of content and for their own audiences. From metered pay-wall systems to niche "clubs," we look at what is making consumers and businesses open their wallets now.
This panel will cover:
- How metered content models are working to identify and extract value from your most loyal customers
- Best ways to identify the content you already own that users will pay to access
- How bundling access with service and tangible goods adds value customers pay to get
- Tactics to cross-sell, upsell and merchandise fee-based opportunities across your audiences
- How to keep paid media customers happy and extend the life cycle of subscriptions
- How to determine fair pricing for your content
- Finding the right online payment system partner to handle flexible membership and access plans
- Crafting one-off content packages that sell
- How to use freemium plans to intelligently drive content sales
Speakers:
Keynote:
Rethinking Media: Changing New Media’s Old Ways
DailyCandy’s Beth Ellard will look back at 2010 and ahead to 2011, tracing the key trends and innovations that will change your business—for better or worse.
Getting Appy: Mobilizing Your Magazine Brand
On smartphones, touch-screen tablets and e-books, magazine brands need to embrace the application model of publishing in order to stay relevant in a portable media age. But how does your brand morph from magazine and Web site "content" to that next stage of contextually relevant app? Mobile media across all of these platforms is not about "extending" a brand so much as transforming it into a service that is attuned to the unique context and use cases of these devices.
This panel brings together the publishers who are already repositioning their brands to leverage the new opportunities mobility allows for localized service, paid models, e-commerce partnerships, real-time content and immersive multimedia experiences.
You will learn:
- How to find the service component in your brands that translates to utility in apps
- The tablet and e-book terrain: What are the models and opportunities in next-gen devices?
- How national magazine brands can get their content and their advertisers closer to the local shopping cycles of their readers
- How to use app-based sponsorship products to help sell integrated ad programs
- How to partner with app developers, and knowing when and why to bring development in-house
- How to manage costs and amortize investments across the many mobile/tablet/e-book platforms
- How to overcome the marketing and distribution opportunities and challenges for major media in a cluttered app marketplace
Speakers:
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Kate Byrne
Vice President, Technology and Living Group
Future US |
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Jeff Litvack
GM, Global Product Development
Associated Press |
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Sean Nolan
VP, Online Operations and External Online Marketing
Rodale |
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Moderator:
Daniel Ambrose
Managing Partner, ambro.com, corp. |
Mining Revenue From Your Video Stream
With Hulu to the left of you and YouTube to the right, where does magazine-branded video find its place and a monetization strategy? How are magazines becoming TV stations and charting a middle course for audiences and advertisers? Well-produced, editorially polished short-form video is common among print brands, but what is working for viewers and sponsors?
Franchises, in-house talent and smart on-site merchandising of the video product are key factors in streaming media success. We bring together some of the most successful and innovative video providers to explore the content and commercial strategies that are driving the biggest growth engine online.
You will learn:
- Which magazine branded video shows are attracting audiences and why
- How your sales team can craft ad packages that resonate with sponsors
- How effective – or ineffective – video portal partnerships are in distributing video to a larger audience
- How to identify the right video technology/platform partner
- How to optimize video for search
- Whether to offer embedded video and sharing tools, and how it affects your ad partners
- How to create new franchises with your own homegrown editorial talent
- Whether – and how – to use Facebook as a video distribution platform
- What offline opportunities are emerging for your video assets, from VOD and mobile to Internet TV
- Which video ad formats and pricing models to use
- How to position video on your site to maximize use
Speakers:
Leveraging the New Art of SMO (Social Media Optimization)
Social media is the Google of 2010. The share of time users spend online is shifting radically away from content destinations and toward social nets and blogs. And yet these very sites are also driving more traffic back to news and media sites than Google News. Magazines need real social media optimization (SMO) strategies in order to ensure their place in the new Web bloodstream. They need to learn how to find and maintain connections with the relevant blogocracy. They must have nuanced Twitter strategies that match their Web site and audience goals. And they need a robust Facebook presence that develops new audiences and keeps their brands plugged into the social media conversation.
This panel of SMO gurus will cover:
- Creating the right Twitter strategy, voice and posting policies to represent your brand in real time
- Creating a Facebook page and presence that engages user involvement and moves traffic back to your site
- How b2b publishers can use LinkedIn to expand their audience and engage their audience's expertise
- How blogs and even Facebook pages can become sponsored revenue streams
- To app or not to app: when Facebook application development does and doesn't make sense for your brand
- Using social nets for research, article inspiration and editorial sources
- How to optimize your content for user-to-user sharing
- How to find and leverage your audience superstars and key influencers that drive others to engage with your community
- How to staff and assign community relations in-house
- How to turn your community of readers into valuable focus groups advertisers will pay to hear from
Speakers:
Baker's Dozen: 13 Great ROI Ideas in Less Than 30 Minutes
We'll close out the day with this highly acclaimed session that'll feed you over a dozen smart and practical digital media ideas you'll want to implement right away. We've assembled a no-holds-barred panel to deliver surefire hits to make you the digital hero of your team!
Speakers:
Tweetup Networking Reception
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| Sponsorship Opportunities |
At the min day Summit, you wil have the time and access to talk to hundreds of decision makers interested in products and services that will make them money, save them money or streamline their business. The Summit is limited to eight sponsors - so contact Amy Abbey to secure your spot at this premier event.
Advertising/Sponsorship Contact:
min Associate Publisher, Amy Abbey
Email: aabbey@accessintel.com
Phone: 301-354-1629
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The min day digital summit is tailored to forward-thinking media professionals including:
- Advertising/Sales Managers/Directors
- Audience Development Leaders
- CEOs
- Chief Marketing Officers
- Content Creators
- Corporate Brand Marketers
- CTOs
- Editorial Directors
- Human Resource Managers/Directors
- Investment Bankers/VCs
- Marketing Directors
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- Marketing Executives
- Media Buyers
- Public Relations Executives
- Publishers
- Research Directors
- Social Media Professionals
- Technology Suppliers
- Vice Presidents
- Web Designers
- Web Producers
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Regular |
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Per Person
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$995.00 |
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| Group of two or more |
$945.00 |
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2 day package per person -
min day & Editorial & Design Awards luncheon |
$1,270.00 |
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2 day package group -
min day & Editorial & Design Awards luncheon |
$1,220.00 |
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Group = two or more from the same company. Group price is per person.
*The Editorial & Design Awards breakfast will take place on November 8, 2010, a day prior to the min day Digital Summit on November 9, 2010. Both events will be held at the Grand Hyatt, NYC.
Questions & Register by Phone: Contact Elizabeth Brown at ebrown@accessintel.com or 301.354.1610.
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| Proceeds from min day go to One Laptop Per Child |
One Laptop per Child's mission is to create educational opportunities for the world's poorest children by providing each child with a rugged, low-cost, low-power, connected laptop with content and software designed for collaborative, joyful, self-empowered learning. When children have access to this type of tool they get engaged in their own education. They learn, share, create, and collaborate. They become connected to each other, to the world and to a brighter future. Proceeds from min day will be donated to this special cause.
Hotel Information:
Grand Hyatt New York
Park Avenue at Grand Central Terminal,
New York, New York, USA
Tel: 212 883 1234
Please call the hotel directly to reserve your room.
We do not have a room block with the Hyatt.
Additional Hotel Options
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| Justification Letter to Attend |
The min day Digital Summit will help you discover and implement ideas that deliver results. It will train your mind to search for innovative solutions. It will provide opportunities to make valuable connections with other media professionals who have solutions you need. And, it will prepare you for the road ahead.
You probably already recognize the value of attending this summit and we’d like to offer some assistance to help you convince your supervisor and organization to approve the costs. Download the “Justification to Attend” letter – everything you need to present your business case. The template is simple to fill out and drop off with your supervisor for approval.
Download PDF/Download Word Doc.
| Certificate for Attending |
 Each registration comes with the materials provided by the speakers and a personalized certificate of completion for attending the min day Digital Media Summit.
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TalkPoint
TalkPoint knows publishing, and more importantly TalkPoint knows Webinars. We have been producing quality Webinars for years and our staff understands the challenges you face. Put our experience to work for you. Our commitment is to make sure that each and every TalkPoint Webinar is a success. www.talkpointcommunications.com
IMS
IMS has been serving the media industry in North America for over 30 years. Never before, however, has the media industry experienced change as quickly and dramatically as it has in recent years. This is particularly so in the digital space, as advertisers demand ROI across many platforms. A key focus for IMS has been the growth of its digital Lead Generation programs. The effort has led to a significant increase, both in new business and product offerings. Data integration is key, and IMS’ one-stop shop as a sales rep/management resource, will continue with investment and dedication. With offices in Toronto, New York, London, and Goa, India, IMS is the media industry's market leader in Print/Online Ad-Tracking; Lead Generation; and Web Services. Clients range from media companies, both traditional and online; advertising agencies, direct marketers, and the investment community. www.ims.ca
Texterity
Texterity is a full service provider of high quality digital and mobile publishing solutions, converting, maintaining, and tracking more than 1,000 digital editions for consumer, trade, association, and niche publishers. With non-Flash, browser-based technology and a Total Mobility platform, Texterity is leading the e-reading revolution. Texterity’s native magazine branded apps for the iPhone and iPad accommodate live feeds, social sharing, video, and search. Universal mobile editions are optimized for viewing on any modern web-enabled mobile device such as the Android, Blackberry, or Palm Pre. Request information and free research at http://www.texterity.com/info-request. Browse and buy consumer titles at http://www.coverleaf.com
Become A Sponsor Now
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The min family of products covers the people and the business of consumer and b2b magazine media and includes min, min's b2b, minonline.com, min's Special Issues, min's Best of the Web Awards, min's Integrated Marketing Awards, min's Hottest Launches and the min day digital Summit. For more information go to www.minonline.com.
min day Summit Co-Chairs
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Diane Schwartz
Senior VP & Group Publisher
Media/PR/Cable Group at Access Intelligence |
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Steve Smith
Digital Media Editor
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