Executive Summary of Summit with Actionable Items (we take notes for you)
Workbook & Attendee-Only Access to Speaker Presentations
"Tweet-Up" Invite - for Attendees Only on November 8
Sponsored By:
Presented By:
You are invited to join us for the annual, much-anticipated min day Digital Summit on Nov. 9. Digital innovators from some of the most progressive media brands will show you how to find the sweet spot where digital innovation and evolving consumption habits intersect with your unique, highly valued content. The min day Digital Summit is the one digital-focused conference for media brands that you cannot afford to miss – min day's reputation for fearless, deep dives into the digital future is unsurpassed. The digital education you need for your brand's evolution is compressed into a single day and confined to no more than 250 attendees (and no sales pitches), and there's no need to worry that you'll soon forget the concepts discussed – we'll provide an Executive Summary to all attendees covering all key points. And the min day Summit is interactive – you'll get ample time to ask questions during panels and a low-key setting in which networking flows easily.
You will take away not just practical lessons in how to optimize your social media efforts, monetize video and launch (and maintain) mobile apps that audiences will pay for – you will learn how to build teams that can transform these digital lessons into practical, revenue-generating reality, as well as how to build bridges with advertisers that want to forge cross-platform partnerships with you.
The editors at min have spent countless hours investigating the topics that will resonate with media leaders like you, and matching these topics with experts willing to share practical advice, behind-the-scenes tactics and innovative strategies to help you improve your bottom line and your brand positioning across all online media. Join us for an information-packed day of learning, discovering and networking.
Testimonals:
• “The Summit brought together just the right mix of experts to discuss opportunities in an industry that’s experiencing a fundamental shift.” -- VP, BusinessWeek
• "The conference was absolutely eye-opening. I consider myself a savvy Internet and social media person, but the speakers put a whole new light on it for me. I'm not easily impressed, and have been to many conferences like this, but I remain amazed at the event and its compelling speakers." --Publisher, Conde Nast
• "I very much enjoyed the day - speakers were interesting and the conference was well worth the time."
--Marketing Director, Meredith Corporation
• "This summit was excellent, with great content." --VP, Time Inc.
• "This was one of the best conferences I've ever attended." -- VP, The Knot
8:15 - 8:40 a.m.Registration and Networking Breakfast
8:40 - 8:45 a.m.Opening Remarks
8:45 - 9:15 a.m.
Scars and Badges of Honor: What Worked and What Hurt In this opening session, we put a spotlight on recent successful digital initiatives – and on what didn't work so well among media brands online. You'll hear secrets of success from content leaders and efforts that were tried and fell flat – but that you can learn from. Start off the min day Summit with an essential list of do's and don'ts to bring back to the office.
Speakers:
Christine Cook
SVP, Digital Sales
Martha Stewart Living Omnimedia
Greg Schumann
VP, Group Publisher
The Parenting Group, Bonnier
9:15 - 10:00 a.m.
Developing Your Digital A-Team: What & Who You Need to Prosper
Digital platforms may introduce a new level of technological complexity to the magazine business, but it is still the people behind the technology that drive the content and the ideas that help your brand evolve. Every company needs a Digital A-Team that understands both your publishing brand as well as the latest and greatest tools.
Digital innovation in content is a two-way street. It requires people who not only know how to execute the vision of editors and publishers online, but who can map new technologies against the mission of the content brand and create revenue opportunities. In addition, under new economic pressures, a digital staff needs to be lean and efficient. Your crew needs a range of skill sets for technologies current and future.
In this session you will learn:
How to determine which critical skill sets your team needs (and doesn't need)
How to get more and different skills from existing staff
The cost of outsourcing vs. staffing up
Who should own product development?
How to determine the true digital expertise of job candidates
How to train digital and "non-digital" staffs for online expertise – from sales leaders to content curators
How to organize the team for greatest efficiency and idea generation
Speaker:
Todd Anderman
Senior Vice President, Digital Media
Hachette Filipacchi Media U.S.
10:00 - 10:45 a.m.
What Do Advertisers Want from You?
After two years of bad press and down spending, media advertising – in print and online – is coming back, and digital brands are benefiting from new technologies and greater creativity. But how are buyers viewing the magazine brands and the cross-platform models that have emerged from this shakeout period?
Our panel of agency and brand executives weigh in on where they are and aren't getting ROI from their magazine partnerships. Are the media brands finally delivering on the promise of scalable integrated programs? Have the digital strategies of the last few years – creating content networks, incorporating richer media, deploying video and mobile – gotten any traction with buyers? Are the metrics around "engagement" or the branding value of trusted content registering with agencies and brands? This panel will help publishers better understand how their clients have emerged from the legendary downturn and how to position their products during the long march back to prosperity.
You will learn:
How to craft cross-platform campaigns that could make the difference to the media buy
The value to buyers of branded content in an age of performance-driven digital marketing
What advertisers need you to know about your audience
What new and novel marketing and content partnerships have been most successful for buyers
How sales staffs need to align with the needs of the agency and brand
Which new ad formats and online metrics resonate with clients (and which ones don't)
Speakers:
Bill Stabile
Senior Director, Brand and Marketing Communications
Siemens
Brenda White
SVP, Publishing Activation Director
Starcom
10:45 - 11:00 a.m.: Networking Break
11:00 a.m. - noon
The Subscription Plan: Paid Models That Work
Paid content is not a myth or a pipe dream. Direct-to-consumer subscriptions have been a reliable part of the digital business for years, but they require a combination of good packaging, marketing, seamless payment systems and customer relations. Rather than argue free vs. fee again, we take a look at some of the best examples of paid content to help publishers identify the opportunities for fee-based models within their own portfolio of content and for their own audiences. From metered pay-wall systems to niche "clubs," we look at what is making consumers and businesses open their wallets now.
This panel will cover:
How metered content models are working to identify and extract value from your most loyal customers
Best ways to identify the content you already own that users will pay to access
How bundling access with service and tangible goods adds value customers pay to get
Tactics to cross-sell, upsell and merchandise fee-based opportunities across your audiences
How to keep paid media customers happy and extend the life cycle of subscriptions
How to determine fair pricing for your content
Finding the right online payment system partner to handle flexible membership and access plans
Crafting one-off content packages that sell
How to use freemium plans to intelligently drive content sales
noon - 1:15 p.m.: Luncheon and Keynote Presentation
Keynote:
Rethinking Media: Changing New Media’s Old Ways
Join Demand Media’s Joanne Bradford for a fresh perspective on how combining demand-driven content, engaging social media and innovative apps connect on the path to online growth.
On smartphones, touch-screen tablets and e-books, magazine brands need to embrace the application model of publishing in order to stay relevant in a portable media age. But how does your brand morph from magazine and Web site "content" to that next stage of contextually relevant app? Mobile media across all of these platforms is not about "extending" a brand so much as transforming it into a service that is attuned to the unique context and use cases of these devices.
This panel brings together both developers of that next stage in apps and the publishers who are already repositioning their brands to leverage the new opportunities mobility allows for localized service, paid models, e-commerce partnerships, real-time content and immersive multimedia experiences.
You will learn:
How to find the service component in your brands that translates to utility in apps
The tablet and e-book terrain: What are the models and opportunities in next-gen devices?
How national magazine brands can get their content and their advertisers closer to the local shopping cycles of their readers
How to use app-based sponsorship products to help sell integrated ad programs
How to partner with app developers, and knowing when and why to bring development in-house
How to manage costs and amortize investments across the many mobile/tablet/e-book platforms
How to overcome the marketing and distribution opportunities and challenges for major media in a cluttered app marketplace
Speakers:
Jeff Litvack
GM, Global Product Development
Associated Press
Sean Nolan
VP, Online Operations and External Online Marketing
Rodale
2:00 - 2:45 p.m.
Mining Revenue From Your Video Stream
With Hulu to the left of you and YouTube to the right, where does magazine-branded video find its place and a monetization strategy? How are magazines becoming TV stations and charting a middle course for audiences and advertisers? Well-produced, editorially polished short-form video is common among print brands, but what is working for viewers and sponsors?
Franchises, in-house talent and smart on-site merchandising of the video product are key factors in streaming media success. We bring together some of the most successful and innovative video providers to explore the content and commercial strategies that are driving the biggest growth engine online.
You will learn:
Which magazine branded video shows are attracting audiences and why
How your sales team can craft ad packages that resonate with sponsors
How effective – or ineffective – video portal partnerships are in distributing video to a larger audience
How to identify the right video technology/platform partner
How to optimize video for search
Whether to offer embedded video and sharing tools, and how it affects your ad partners
How to create new franchises with your own homegrown editorial talent
Whether – and how – to use Facebook as a video distribution platform
What offline opportunities are emerging for your video assets, from VOD and mobile to Internet TV
Which video ad formats and pricing models to use
How to position video on your site to maximize use
Leveraging the New Art of SMO (Social Media Optimization)
Social media is the Google of 2010. The share of time users spend online is shifting radically away from content destinations and toward social nets and blogs. And yet these very sites are also driving more traffic back to news and media sites than Google News. Magazines need real social media optimization (SMO) strategies in order to ensure their place in the new Web bloodstream. They need to learn how to find and maintain connections with the relevant blogocracy. They must have nuanced Twitter strategies that match their Web site and audience goals. And they need a robust Facebook presence that develops new audiences and keeps their brands plugged into the social media conversation.
This panel of SMO gurus will cover:
Creating the right Twitter strategy, voice and posting policies to represent your brand in real time
Creating a Facebook page and presence that engages user involvement and moves traffic back to your site
How b2b publishers can use LinkedIn to expand their audience and engage their audience's expertise
How blogs and even Facebook pages can become sponsored revenue streams
To app or not to app: when Facebook application development does and doesn't make sense for your brand
Using social nets for research, article inspiration and editorial sources
How to optimize your content for user-to-user sharing
How to find and leverage your audience superstars and key influencers that drive others to engage with your community
How to staff and assign community relations in-house
How to turn your community of readers into valuable focus groups advertisers will pay to hear from
Speakers:
John Gallant
SVP, Chief Content Officer
IDG Enterprise
Baker's Dozen: 13 Great ROI Ideas in Less Than 30 Minutes
We'll close out the day with this highly acclaimed session that'll feed you over a dozen smart and practical digital media ideas you'll want to implement right away. We've assembled a no-holds-barred panel to deliver surefire hits to make you the digital hero of your team!
At the min day Summit, you wil have the time and access to talk to hundreds of decision makers interested in products and services that will make them money, save them money or streamline their business. The Summit is limited to eight sponsors - so contact Amy Abbey to secure your spot at this premier event.
Discounted Price
(if registered by Friday, Oct. 8, 2010)
Per Person
$995.00
$895.00
Group of two or more
$945.00
$845.00
2 day package per person -
min day & Editorial & Design Awards luncheon
$1,270.00
$1,170.00
2 day package group -
min day & Editorial & Design Awards luncheon
$1,220.00
$1,120.00
Group = two or more from the same company. Group price is per person.
*The Editorial & Design Awards breakfast will take place on November 8, 2010, a day prior to the min day Digital Summit on November 9, 2010. Both events will be held at the Grand Hyatt, NYC.
Questions & Register by Phone: Contact Elizabeth Brown at ebrown@accessintel.com or 301.354.1610.
One Laptop per Child's mission is to create educational opportunities for the world's poorest children by providing each child with a rugged, low-cost, low-power, connected laptop with content and software designed for collaborative, joyful, self-empowered learning. When children have access to this type of tool they get engaged in their own education. They learn, share, create, and collaborate. They become connected to each other, to the world and to a brighter future.
Location
Hotel Information:
Grand Hyatt New York
Park Avenue at Grand Central Terminal,
New York, New York, USA
Tel: 212 883 1234
Fax: 212 697 3772
Please call the hotel directly to reserve your room.
We do not have a room block with the Hyatt.
The min day Digital Summit will help you discover and implement ideas that deliver results. It will train your mind to search for innovative solutions. It will provide opportunities to make valuable connections with other media professionals who have solutions you need. And, it will prepare you for the road ahead.
You probably already recognize the value of attending this summit and we’d like to offer some assistance to help you convince your supervisor and organization to approve the costs. Download the “Justification to Attend” letter – everything you need to present your business case. The template is simple to fill out and drop off with your supervisor for approval.
Each registration comes with the materials provided by the speakers and a personalized certificate of completion for attending the min day Digital Media Summit.
TalkPoint TalkPoint knows publishing, and more importantly TalkPoint knows Webinars. We have been producing quality Webinars for years and our staff understands the challenges you face. Put our experience to work for you. Our commitment is to make sure that each and every TalkPoint Webinar is a success. www.talkpointcommunications.com
The min family of products covers the people and the business of consumer and b2b magazine media and includes min, min's b2b, minonline.com, min's Special Issues, min's Best of the Web Awards, min's Integrated Marketing Awards, min's Hottest Launches and the min day digital Summit. For more information go to www.minonline.com.
min day Summit Co-Chairs
Diane Schwartz
VP & Group Publisher
Media/PR/Cable Group at Access Intelligence
Featured White Papers:
Successfully Building Communities for Your Business
Twitter Best Practices for Media Companies
.jpg)
Each registration comes with the materials provided by the speakers and a personalized certificate of completion for attending the min day Digital Media Summit.
.jpg)
Internet Sales Guidebook