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On-Demand Webinar Package:

Webinar topics: paid content models * online communities * email monetization * mobile * online distribution

You and your team can attend 5 information-packed Webinars without having to leave your office and with the guarantee that you'll take away dozens of new ideas for leveraging your content and resources to drive revenue for your media brands. Attending is simple: once you purchase the webinar session(s), you'll log in just as you would for a webinar. You and your team can attend every session at one low rate or choose the ones that best fit your needs only. You'll have access to every panel you purchase, on demand, for 1-year.

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On your desktop

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Agenda
Speakers
Summit panels
Who should attend
Pricing
How does it work?
Questions
About min

This series of min Webinars focuses on job number-one for everyone- making digital content pay. This online event will give you the best and next practices for monetizing your digital content and better leveraging your audiences. What is working in email, paid content, community, distribution and mobile? How is it working? Find out by ordering the min Online Desktop Summit now!

We've assembled leading members of the digital community both in the magazine world and the Web-only community to conduct highly focused, tactical sessions for turning on and turning up the main spigots of online revenue. Every session will use case studies and produce tangible takeaways you and your teams can implement now to improve your bottom line. Each registration comes with access to the archived version of the program and the materials. The webinar(s) first aired November 2009.

Webinar Program by Sessions:

Putting a Premium on Content: Paid Models That Work

The Cash-Positive Village: Finding Revenue in Online Communities

The Cash In-Box: Making the Most of the Email Killer App

The Mobile Moment: Money Meets Content on the Road

Finding ROI in Online Distribution

Speakers

Patricia Clark, 4INFO
Frank Cutitta, IDG Connect
Josh Koppel, Scroll Motion
Dave Kurns, Meredith Interactive
Rachel Fishman Feddersen, Parenting.com
Brandon Holley, Yahoo! Shine
Lisa Marino, RockYou
Kevin McKean, Consumer Reports
Stephanie Miller, Return Path
Sean O'Neal, Datran Media
Yaron Oren, Hachette Filipacchi Media U.S.
John Paris, Time Inc.
Ben Relles, Next New Networks
Jennifer Salant, Glam Media
Steve Semelsberger, Pluck
Aaron Shapiro, HUGE
Steve Sutton, Ziff Davis Media
Gabe Vehovsky, HowStuffWorks.com

Summit panels:

Putting a Premium on Content: Paid Models That Work

“Make ’em pay” is the rallying cry of publishers everywhere this year as content providers have come to resent and regret the free-for-all Internet economy they supported for years. In fact, users are already paying—for special content and service programs, for fantasy sports, for virtual goods, for archival access, for digital magazines and other downloads and for mobile versions of publishers brands. Rather than trying to crack the code of making users pay, this panel will consult publishers who already enjoy direct digital revenues from users. Find out how they craft, package and market content that sells.

You Will Learn:

How to identify content and packages in your catalog that users will pay to own.
How to research audiences to find the points of need (and the price points) that lead to paid content success.
How to find the right price points.
How to merchandise paid packages with new and existing customers.
How to devise multi-platform products (mobile, Kindle, etc.) that sell.
How to manage and maintain your pool of paying customers.

Speakers:

	Dave Kurns Director of Business Development & Ecommerce Meredith Interactive
	Kevin McKean VP and Editorial Director Consumer Reports
	Steve Sutton COO Ziff Davis Media

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The Cash-Positive Village: Finding Revenue in Online Communities

Once a backwater of forgotten message bases and remnant ad inventory, social media, user-generated content and online networking have become the center of the digital universe. Social media now includes a vast set of on-site and off-site resources that can include Twitter, Facebook, Digg, MySpace as well as your own hosted forums and comments areas. How can publishers bring users and advertisers together in these spaces for everyone’s profit? In this panel, marketers and publishers share secrets about their most successful and lucrative community events both on their own sites and on the larger social networks. How are blogs becoming sponsorship opportunities for publishers? How can you link advertisers with your content as it proliferates across the social networks? How are sales teams overcoming sponsor fears about advertising in user-generated areas? And how is success measured?

You Will Learn:

How to leverage the community and the tools from existing social networks like Twitter, Facebook and LinkedIn.
How blogs and even Facebook pages can become sponsored revenue streams,
How widgets and Facebook apps can send your content and advertisers to where your users socialize.
How to talk advertisers down from their fear of sponsoring your communities.
How to improve site stickiness and revenue per user by supercharging article comments and forums.
How to find and leverage your audience superstars and key influencers that drive others to engage the community.
How to staff and assign community relations in-house.
What aspects of community technology and management can and cannot be outsourced.
How to turn your community of readers into valuable focus groups advertisers will pay to hear from.

Speakers:

	Brandon Holley Editor-in-Chief Yahoo! Shine
	Lisa Marino VP of Sales RockYou
	Jennifer Salant VP of Business Development Glam Media
	Moderator: Steve Semelsberger SVP & GM, Enterprise Demand Media

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The Cash In-Box: Making the Most of the Email Killer App

Email is still the star of publishers’ digital universe. It’s their go-to app when the pressure to generate traffic, identify and retain core constituencies and sell ad clients is really on. From subject lines to drop times, portfolio composition to HTML design, almost every aspect of an email newsletter can affect click-through performance, open rates and retention. Email wizards will share their user traffic sorcery as they cover a range of successful strategies.

You Will Learn:

How subject lines drive open rates.
How email can parse audiences into ever-more lucrative niches advertisers pay more to access.
How to draw email content from the search ecosystem.
The most effective ways to leverage sponsorships and ad placements in email.
How much content to include in the in-box, and when you want users to click through to the Web.
How to improve click-through rates.
How deliverability and frequency affect ROI.
Which metrics matter when evaluating (and selling) email products.
How to choose and change your email service provider.

Speakers:

	Frank Cutitta General Manager IDG Connect
	Rachel Fishman Feddersen Director Parenting.com
	Stephanie Miller VP, Market Development Return Path
	Moderator: Sean O'Neal Chief Revenue Officer Datran Media				O'Neal to share findings of IAB's "Email Monetization Strategies" report, released at this summit first!

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The Mobile Moment: Money Meets Content on the Road

Mobile Web consumers are happy to pay for content, service and convenience on handsets. With the explosion of activity on the mobile Web and the arrival of the downloadable application market, there is little room for doubt any longer: Mobile is the next great challenge and revenue opportunity for media. Our panel brings together early-in publishers and mobile consultants to explore the content packaging, distribution, pricing and marketing the new platforms require. How can publishers better shape content for out-of-home users? What kinds of returns can publishers see from app sales, from mobile ad networks, from integrated sales and from carrier partnerships?

You Will Learn:

Where and how much mobile users are paying for content now.
How to leverage the new mobile application model to sell a range of content packages to users.
How much should you be making from your mobile ad network.
How to distribute apps, mobile Web sites and mobile downloadables so they get discovered both from the Web and from handsets.
How to incentivize your own sales force to sell mobile.
How to manage and maximize carrier relationships to deliver revenue and traffic.
How to choose a mobile technology and marketing partner.

Speakers:

	Josh Koppel Co-Founder Scroll Motion
	John Paris Director, Mobile Products Time Inc.
	Yaron Oren Director of Mobile Strategy and Operations Hachette Filipacchi Media U.S.
	Moderator: Patricia Clark Vice President of Sales 4INFO

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Finding ROI in Online Distribution

Can distribution be a revenue strategy in an age of free and free-flying content? Publishers need to leverage portal partnerships, blog networks, aggregation services, content placement, SEO and widgets as well as co-marketing deals with sponsors to follow—and not just harvest—eyeballs. At the same time, publishers must find the ROI by funneling traffic back to the most lucrative areas of their sites, by pairing advertising with hyper-distributed content and by crafting deals with aggregators and portals that share revenue. In a search-driven, blog-cluttered ecosystem, publishers need a smarter syndication strategy that merchandises content.

You Will Learn:

How Twitter, Facebook and RSS feeds can find and drive your most valuable traffic.
How to maximize your brand's relationships with portals and other sites.
How to find revenue and partnership opportunities from the blogs and sites that already copy your content.
How to organize and staff your brand’s online distribution efforts.
How search and SEO tactics can integrate with a syndication strategy.
How syndication partnerships can be revenue-sharing partnerships.
How marketing and editorial can work together to maximize content’s online syndication potential.

Speakers:

	Aaron Shapiro Partner HUGE
	Gabe Vehovsky EVP, Strategy and Research HowStuffWorks.com
	Moderator: Ben Relles Founder & Creator of Barely Political & Barely Digital Next New Networks

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Sponsored By:

Industry Partner:

Attendees will be the FIRST to receive IAB's new report: "Email Monetization Strategies". Findings unveiled during Email panel.

Who is this program for?

Media executives in the following areas:

Executive management
Editorial/Content
Business development
Social Media/emedia
Marketing
Public Relations
Technology/IT
Mobile
Syndication
Operations

Pricing

Per Registration

$495 for the full program

$149 for each webinar/session

Attending this conference is simple: you log on just as you would for a webinar, and you and your team can attend every session at one low rate of $495 for the full program or $149 for each webinar/session.

How Does This Webinar Series Work?

The audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web.

You need Adobe Flash or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
One (1) toll-free connection to the seminar (if you select the audio connection), and
One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $495 USD per site or $149 per webinar/session.

What equipment do I need?

For the audio connection:

A computer with Adobe Flash or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
If you do not have Flash or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

Pentium III 733mhz+ or equivalent
Operating system: Windows 2000, XP, Vista
Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. For Netscape, only versions 4.x are supported at this time.
Internet connection: 56k Dial-up Modem+. Presentations featuring Application Demostrations or Flash Video Rool-ins will require audience members to have a higher bandwidth connection such as Cable Modem or DSL.
Display set at 1024 x 768 or 800 x 600
Mac users are encouraged to use Firefox 2.0 (or later) with Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Dowloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

Questions?

If you'd like to register by phone or have questions regarding the program, please contact Assistant Marketing Manager, Rachel Smar at rsmar@accessintel.com or 301-354-1613.

About min

The min family of products covers the people and the business of consumer magazine media and includes min, minonline.com, min’s Special Issues, min’s Best of the Web Awards, min’s Integrated Marketing Awards, min’s Top 21, Sales Executive of the Year Awards and the min day Summit. Visit us at minonline.com.

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